Blog

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with S&P Global Mobility

By: David Kaufman, Executive Director of Partnerships & Business Development at Polk Automotive by S&P Global

Q&A with David Kaufman, the Executive Director of Partnerships & Business Development at Polk Automotive by S&P Global. David discusses the markets in which they operate, the importance of audience data in today’s digital advertising landscape, and how businesses can leverage data to improve advertising strategies

 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with AnalyticsIQ

By: Margo Hock, Vice President of Partnerships at AnalyticsIQ

Q&A with Margo Hock, the Vice President of Partnerships over at AnalyticsIQ. Margo discusses the markets in which AnalyticsIQ operate, and their partnership with Eyeota. Margo further illustrates the five strategies they find to be the most effective in improving marketing and advertising results when working with clients alongside Eyeota. 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes

By: Kristina Prokop, CEO & Co-founder

Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to AdExchanger to discuss best practises when navigating identity shifts.
Kristina illustrates the strategies & steps for sustaining addressability in this new environment.

 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Astro

By: Shashikanth Ramakrishnan, SAVP & Head of Digital Analytics and Insights

Q&A with Shashikanth Ramakrishnan, the SAVP & Head of Digital Analytics and Insights at Astro. Shashikanth discusses the importance of audience solutions in today’s digital advertising landscape and the Astro audience data that they're bringing to market with Eyeota.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

A Real-World Look at How Brands are Achieving Success in a Cookieless World

By: Trent Lloyd, Head of APAC

Eyeota's Head of APAC, Trent Lloyd speaks to Mumbrella to have a real-world look at how brands are achieving success in a cookieless world. 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: Connecting with Online CPG and FMCG Buyers

By: Eyeota

Discover addressable digital audience profiles to target your ideal customers such as Household Decision Makers, FMCG Deal Seekers, Online and In-Store Grocery buyers along with many more.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: The 6 Emerging Data Trends Advertisers Need to Know

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

Co-Founder of Eyeota & GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop illustrates the 6 emerging data trends advertisers need to know today

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Adweek: How Can Brands Thrive in a Cookieless World?

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

GM of Digital Audiences at Dun & Bradstreet & Eyeota's Co-Founder, Kristina Prokop speaks to AdWeek to discuss how brands can thrive in a cookieless world. In this discussion, Kristina further illustrates the insights needed to ensure marketers are prepared for the new reality, and the key points to keep in mind to ensure you're prepared for the shift in the industry. 

 

Eyeota Partners with S&P Global Mobility to Launch Extensive Collection of Purchase-Based Automotive Segments

By: Eyeota
Eyeota partner with Polk Automotive Solutions, from S&P Global Mobility, a trusted provider of automotive data and insights to deliver 500 targeted automotive audience segments across key markets, providing valuable insights for advertisers. 
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: Tap into the Auto Audience Data That Drive Targeting Results

By: Eyeota

 Discover addressable digital audience profiles to target your ideal customers such as Buyers In-Market for New and Used Cars, Car Owners by Brand & many more.

Eyeota Selects Proximic by Comscore as a Preferred Partner to Provide Enhanced Cookieless Predictive Audience Targeting with Contextual Signals

By: Eyeota
This expanded partnership between Eyeota and Proximic by Comscore allows media buyers to create custom contextual Predictive Audiences using Eyeota's full taxonomy of over 1,700+ audience segments

Eyeota and Vistar Media Partner to Bring Seamless Audience Targeting to Global Digital Out-of-Home Campaigns

By: Eyeota
Eyeota and Vistar Media Partner to Bring Seamless Audience Targeting to Digital Out-of-Home Campaigns. This Partnership Harnesses the Power Of Data To Reach Audiences With Precision.
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: 5 Trends to Watch in Campaign Personalization

By: Trent Lloyd, Head of APAC

In this blog, Dun & Bradstreet's Head of APAC, Trent Lloyd illustrates his 5 Trends to Watch in Campaign Personalization in 2024 and beyond.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: How to Connect with Your Ideal Travel Customers

By: Eyeota

Discover how brands can target advertising with audience data to Travel Spenders, Luxury Travellers, Audiences In-Market for Traveling & many more.

 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Data IQ

By: Darron Jermy, Founder of DataIQ

Q&A with Darron Jermy, the Founder of DataIQ. Darron discusses the importance of audience solutions in today’s digital advertising landscape, how businesses can leverage data to improve advertising strategies and why DataIQ partnered with Eyeota.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: The Privacy Trends That Will Transform the Ad Industry

By: Trent Lloyd, Head of APAC

In this blog, Dun & Bradstreet's Head of APAC, Trent Lloyd illustrates his 2024 predictions and the privacy trends that will transform the ad industry.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: Reaching the Right Finance and Insurance Consumers

By: Eyeota

The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific financial & insurance position. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as Mortgage Owners, Financial Brand Switchers, Consumers In-Market for Insurance & many more.

 

Eyeota Activates Experian WorldView To Strengthen Advertisers Global Reach and Targeting Capability

By: Eyeota
Eyeota Activates Experian WorldView To Strengthen Advertisers Global Reach and Targeting Capability, Enabling Brands To Engage Their Ideal Audiences.
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: How Advertisers Can Survive in a Cookieless World

By: Marc Fanelli, SVP Digital Audiences NA & Global Operations

In this blog, Dun & Bradstreet's SVP Digital Audiences NA & Global Operations, Marc Fanelli discusses his 2024 predictions, and further illustrates how advertisers can survive in a cookieless world.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: 3 Ways AI Will Transform the Data Landscape

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

In this blog, Dun & Bradstreet's Kristina Prokop, GM of Digital Solutions & Co-Founder of Eyeota discusses her 2024 predictions, and further illustrates 3 ways in which AI will transform the data landscape. 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: How to Tap into Back-to-School Big Spenders

By: Eyeota

The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific back to school plans. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as current & future students, parents, consumers interested in education & more!

 

The Principles That Will Guide The Future Of B2B Data

By: Kristina Prokop, CEO & Co-founder
Eyeota's Co-Founder & GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop speaks to AdExchanger. Kristina illustrates the principles that will guide the future of B2B data, and the importance of implementing omnichannel strategies with scale and precision
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: How To Connect With Consumers Making New Year’s Resolutions

By: Eyeota

The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific New Year's resolutions. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as Fitness Enthusiasts, Gym Members, Healthy Food Shoppers, Self-Care Consumers & many more!

 

Perspective - A Continued Shift Toward Cookieless Strategies

By: Trent Lloyd, Head of APAC
Eyeota's Head of APAC, Trent Lloyd shares his 2024 perspectives with AdNews Australia including how brands and advertisers can implement privacy-centric audience targeting tactics today to get ahead of new regulations
Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Expandi Group

By: Raffaele Apostoliti, President & CEO at Expandi

Q&A with Raffaele Apostoliti, the President & CEO at Expandi. Raffaele discusses the importance of audience solutions in today’s digital advertising landscape, how B2B third-party data is essential and why Expandi Group partnered with Eyeota 

 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Affinity Answers

By: Josh Raper, VP of Global Marketing at Affinity Answers

Q&A with Josh Raper, the VP of Global Marketing at Affinity Answers. Josh discusses the importance of audience solutions in today’s digital advertising landscape and why Affinity Answers partnered with Eyeota 

 

Eyeota Strengthens Partnership With Adform And ID5 To Enable Cookieless Audience Targeting

By: Eyeota
Partnership expands access to Eyeota’s quality certified audience data within cookieless environments across all browsers 
Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with YouGov

By: Dörthe Jans, Director of Audience Data

Q&A with Dörthe Jans, the Director of Audience Data over at YouGov. Dörthe discusses the importance of audience solutions in today’s digital advertising landscape and why YouGov partnered with Eyeota 

 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Finity

By: Luke Cassar, Senior Consultant at Finity

Q&A with Luke Cassar, a Senior Consultant over at Finity. Luke discusses the importance of audience solutions in today’s digital advertising landscape and why Finity partnered with Eyeota 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Playwire

By: Nathan Thomas, SVP of Data Sales & Strategy at Playwire

Q&A with Nathan Thomas, SVP of Data Sales & Strategy at Playwire. Nathan discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota. 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: The B2B Data Required for Omnichannel Success

By: Sandro Demirovic, Digital Account Executive
Our Digital Account Executive, Sandro Demirovic illustrates The Audience Targeting Playbook: The B2B Data Required for Omnichannel Success
third party cookies, audience targeting, cookieless, data privacy

Eye On the Industry: Tips and Insights for the Data-Driven Marketer

By: Eyeota

In this months Eye On The Industry Newsletter, we’re examining the challenges and opportunities posed by the removal of third-party cookies for digital marketing.

Eyeota and Expandi Join Forces to Offer Highly Targeted B2B Audiences in Europe

By: Eyeota
Eyeota and a global source of data for digital marketing, today announced its partnership with Expandi, the largest EMEA B2B MarTech and AdTech provider. This collaboration brings cutting-edge deterministic and cookieless data solutions to the top 16 markets in programmatic advertising. 
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: The Data Brands Need for a Happy Holiday Season

By: Chelsie Pals, Digital Sales Director
Our Digital Sales Director, Chelsie Pals illustrates The Audience Targeting Playbook: The Data Brands Need For a Happy Holiday Season
Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Powerlytics

By: Don Chapman, Head of Strategic Partnerships at Powerlytics

 Q&A with Don Chapman, Head of Strategic Partnerships at Powerlytics. Don talks about his role and how using consumer financial data can be critical in targeting the right prospects for your product or service.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: Winning Black Friday and Cyber Monday with Quality Audience Data

By: Zelda Gillespie, Agency Account Manager
Our Agency Account Manager, Zelda Gillespie illustrates The Audience Targeting Playbook: Winning Black Friday and Cyber Monday with Quality Audience Data
audience targeting, Data Quality, data privacy, neutronian

Eye On the Industry: The Importance of Trust, Quality and Interoperability during Economic Uncertainty

By: Eyeota

In this months Eye On The Industry Newsletter, we're examining why trust, quality and interoperability should be top of mind for advertisers and agencies activating audience data during economic uncertainty.

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with RDA Research

By: Robert Dommett, Technical Director & Founder of RDA Research

Q&A with Robert Dommett, Technical Director & Founder of RDA Research. Robert discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota. 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Experian UK

By: Ian Coupland, Partnership Enablement and Propositions Manager Experian UK

Q&A with Ian Coupland, Partnership Enablement and Propositions Maager at Experian UK. Ian discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota. 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Experian ANZ

By: David Mason, Sales & Product Director of Marketing Services

Q&A with David Mason, the Sales & Product Director of Marketing Services at Experian ANZ. David discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota. 

Audience Data, Privacy & Verification, data certification

Eyeota’s Quality Certified Data Outperforms Non-Certified Data Across Multiple Performance Metrics

By: Eyeota

Eyeota, has announced the results of new campaign tests as a part of its dual certification from independent data verification platform Neutronian and IAB Tech Lab. These recertifications come closely on the heels of Eyeota’s designation as the top-ranked data provider in the world for data privacy and clearly demonstrate that certified data performs better for marketers across several metrics.

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Starcount

By: Rowena Humby, CEO & Co-Founder of Starcount

Q&A with Rowena Humby, CEO & Co-Founder of Starcount. Rowena discusses the importance of audience data in today’s digital advertising landscape, and how businesses may leverage data to improve advertising strategies.

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Global Data Resources

By: Per Kristian Tandberg, Managing Director of Global Data Resources

Q&A with Per Kristian Tandberg, the Managing Director of Global Data Resources, discussing the importance of audience data in today’s digital advertising landscape, and how businesses leverage data to improve advertising strategies.

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

B2B by the Numbers: The Digitalization and Diversification of Marketing Channels

By: Nate Carter, Head of Agency Sales

Eyeota's Head of Agency Sales, Nate Carter discusses The Digitalization and Diversification of Marketing Channels

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

No More Future Gazing: What’s Your Post-Cookie Plan Today?

By: Kristina Prokop, CEO & Co-founder

Eyeota's Co-Founder, Kristina Prokop speaks to AdExchanger to discuss how when it comes to preparations for a privacy-first, post-cookie world, there’s been far too much talk about preparation and far too little action.

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with GfK

By: Tim Weber, Sales Consultant / Partners & Banking (Geomarketing)

Read our Q&A with Tim Weber of GfK, who discusses their relationship with Eyeota and the importance of audience data in todays digital advertising landscape. 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Eyeota Adopts Privacy-Conscious Identity Solution Unified ID 2.0

By: Eyeota

Eyeota, a Dun & Bradstreet company and the global source of data for digital marketing, are delighted to announce its enablement of Unified ID 2.0 (UID2).

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Media Source Solutions

By: Michele Volpe

Q&A with Michele Volpe, the President of Sales & Marketing of Media Source Solutions, who speaks on why they partnered with Eyeota and their future plans. 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Social: 4 Simple Steps to Better Social Marketing and Advertising

By: Cassie Schultz, Senior Agency Account Manager

Brands seeking to target prospects on social media are often hampered due to the limitations of social channel data. The overwhelming amount of data available from social media users can seem almost unlimited, but defining an effective audience targeting strategy for social media campaigns can prove difficult when based solely on data that has been generated by a consumer’s social channel activity. Social channel data provides user information specific to their social media activity, such as connections and location. Outside that, however, there is very little knowledge of the customer and what their other interests, demographics, wants and needs might be.

Case Study, Data Marketplace, Eyeota Insights, data strategy

How can Eyeota help you? Read our real life client success stories.

By: Eyeota

Case studies are an important part of assessing what effective solutions are available to you when it comes to planning advertising and marketing campaigns. If you have a specific audience targeting goal or challenge you need to overcome, then Eyeota can help you provide you with tried and tested solutions to these issues.

Eyeota is the trusted global provider of audience solutions for digital marketing and ranked by Neutronian as 2023’s world leader in global data privacy. Brands and advertisers leverage Eyeota audience solutions to enrich insights, enhance personalization, and transform omnichannel targeting.

Our Client Success Stories hub includes real-world campaign strategies, tactics and results from a range of real clients in a range of industries including finance, auto and tech.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eyeota #1 on Neutronian’s Global Data Privacy Ranking

By: Eyeota

Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Social Targeting Success Stories: How Two Auto Brands Made Audience Data Work for Them

By: Gerard Gleeson, Senior Director of EMEA Agency Sales

Brands are seeking new and improved ways to leverage the power of social media, as each platform has transformed from its original organic state to a pay-to-play format. Eyeota is helping brands to stand out in this increasingly competitive space by providing innovative solutions for brands looking to expand their advertising footprint and increase ad spend across social media channels.

The Post-Cookie Future: Eyeota Expands Integration with ID5’s Universal ID

By: Eyeota

Eyeota, a Dun & Bradstreet company, today announced that it has expanded its collaboration with ID5 to ensure clients can leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally.  

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Social: 4 Reasons to Use Audience Data for Social Media Marketing

By: Danielle Politi, Senior Account Manager

The social media advertising landscape keeps getting more competitive, as it becomes more popular as a marketing medium with every passing year. As the digital landscape evolves, every additional social channel and platform provides new opportunities and challenges for marketers.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Data Quality: 3 Key Features of a Quality Data Partner

By: Rohiet Ghildyaal, Vice President of Agency Sales

Moving into the post-cookie future, the ability for marketers to tap into quality, trustworthy sources of third-party data is going to be more important than ever as marketers look to fuel both their retention and acquisition efforts. While there are a lot of options in the market when it comes to third-party data sources, not all of them are created equal. 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

B2B: The Top Challenges Facing Today’s B2B Marketers (and How Data Can Help)

By: Shannon Leiro, Digital Sales Director
Our Digital Sales Director, Shannon Leiro discusses The Top Challenges Facing Today’s B2B Marketers, and How Data Can Help
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Data Quality: Questions to Ask When Seeking a Trustworthy Data Partner

By: Rilee Sellers, Senior Director of Agency Account Management

Access to quality, trusted third-party data has never been more important when it comes to achieving marketing goals around both retention and acquisition. However, not all third-party data sources are created equal. 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Data Quality: The Marketing Playbook for Leveraging Trusted Data to Combat Economic Uncertainty

By: Gerard Gleeson, Senior Director of EMEA Agency Sales

As marketers forge ahead in the uncertain economic climate of 2023, many are doing so under the pressure of budget cuts and overall resource constrictions as companies prepare for the worst and hope for the best. Within marketing departments, the need to make the most of every dollar spent weighs heavily.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Data Quality: 3 Reasons to Trust Today's Third-Party Data

By: Jimmy Aoun, Business Development Director

The “buyer beware” attitude that long dominated within the third-party data ecosystem is—thankfully—becoming a thing of the past. That’s because a number of industry forces are driving us toward a future where high-quality, trusted third-party data is becoming easier to find and identify. More importantly, quality and trust are becoming absolute necessities for success in data-driven marketing. 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Post-Cookie Future: How to Balance Privacy Compliance with 1:1 Messaging Relevance

By: Georgina Bankier, Senior Director of Global Strategic Partnerships

Today’s marketers understand the importance of personalized marketing and ensuring that their messaging resonates with customers and prospects on a true 1:1 level. But at the same time, the pivot toward a cookieless landscape and privacy as the default state continues to transform the tools available to brands and agencies when it comes to identifying and communicating with consumers on an individual level. Previously relied-upon identifiers—third-party cookies being just one example—continue to vanish from the playing field, new privacy regulations abound, and walled gardens are building their walls ever higher when it comes to user data.

Agencies, audience targeting, Audience Identity Resolution

Let’s Dispel Some Common Third-Party Data Misconceptions

By: Kristina Prokop, CEO & Co-founder
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Post-Cookie Future: Why the Loss of Third-Party Cookies Is Nothing to Fear

By: Damien Quinn, Manager of ANZ Agency Sales

People in our industry have spent a lot of time talking about the “loss” of third-party cookies, suggesting that the end result of Google’s deprecation of these identifiers in Chrome will ultimately represent a setback for digital marketing. But what if we were to flip that notion on its head for a second? What if this “loss” is actually a gain for our industry?

Thought Leadership, data privacy, first party data

Four Clear Ways Brands Can Drive Maximum Value, Sales From Future-Proofed, Scaled First Party Data

By: Aaron Jackson, Chief Growth Officer
First party data is gold in the new digital economy, but how do businesses take full advantage of it? Combining separate data sets is key, as is converting offline intelligence into online insights. Eyeota’s Aaron Jackson breaks down four ways companies can drive maximum value out of their data.
cookieless, identity, data enrichment

Let’s Stop Treating Third-Party Data Like Third-Party Cookies

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

There’s a lot of uncertainty swirling around the media industry right now, so let’s dispel at least one alarming bit of confusion: third-party cookies and third-party data are not one and the same. To treat them as the same thing is to fundamentally cripple your marketing strategy going forward. Trent Lloyd, Co-founder & Head of APAC at Eyeota shares his thoughts with Mumbrella.

Audience Data, Thought Leadership, B2B, audience targeting

For Your 2023 Digital Ad Investments to Succeed, You've Got to Invest in Data

By: Kristina Prokop, CEO & Co-founder
Despite fears of a global recession, 89% of CMOs and marketing leaders say they’re planning to increase their marketing investments in the coming year, with 44% expecting those increases to be substantial. Kristina Prokop, CEO & Co-founder of Eyeota shares with AdWeek how investing in data strategies will help agencies achieve their goals in 2023.
Audience Data, third party cookies, data, Audience Identity Resolution, third-party data

Why 2023 will usher in a third-party data renaissance

By: Eyeota
Marketers have been riding a years-long roller coaster regarding new privacy laws and policies governing how they can use data to guide their campaigns and customer relationships. At every turn, they’ve received a constant piece of advice: to avoid disruption in third-party data availability, build first-party data assets. 
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Post-Cookie Future: Third-Party Data Is Not the Same as Third-Party Cookies

By: Paul Kelly, Director EMEA, Commercial Development

As we prepare for a post-cookie marketing landscape, there’s something we need to get straight: Third-party cookies are not the same as third-party data. However, here at Eyeota, we’re still hearing quite a bit of confusion on that point. So let’s talk about why the distinction between third-party cookies and third-party data is so important, as well as why quality third-party data is a more vital piece of sustainable marketing programs than ever before.

Agencies, audience targeting, Audience Identity Resolution

Forget B2B or B2C: Today’s Data-Driven Marketing Must Be B2B2C

By: Kristina Prokop, CEO & Co-founder
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.
Audience Data, data, Strategy, audience targeting

Data Strategies to Weather a Recession

By: Rob Armstrong, Senior VP of Product, Eyeota
In this exclusive article for ExchangeWire, Rob Armstrong, senior vice president of product,  Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation.
Agencies, audience targeting, Audience Identity Resolution

Why Cohorts Still Represent The Future Of Targeting

By: Kristina Prokop, CEO & Co-founder
Kristina Prokop shares her thoughts on FLoC and cohorts with AdExchanger. Kristina believes that cohorts remain a powerful path forward for advertisers in a cookieless world. That’s because the strength of cohorts extends well beyond how most people talk about them in the marketplace today.
Cookies, omnichannel targeting, Audience Identity Resolution, identity, ad tech

Shifting to a Global Mindset, Agencies are Preparing for a Cookieless World

By: Kristina Prokop, CEO & Co-founder

In the face of third-party cookie deprecation and the loss of other once-relied-upon identifiers, leading agencies are throwing out the old marketing and advertising playbook and trying to wrap their minds around what audience understanding, targeting and measurement look like in a privacy-first world.  Eyeota talks to Digiday about what can be done.

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with PubMatic

By: Sam Marc, Senior Director of Addressable Solutions at PubMatic

Q&A with Sam Marc, the Senior Director of Addressable Solutions at PubMatic, who speaks with Eyeota about their current partnership and future plans.

Audience Data, third-party data, marketing strategy

The Ad Industry Gets a Do-Over. This Time, Let’s Get Data Right.

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. Eyeota's Trent Lloyd talks to AdExchanger about why that might not be a bad thing.

Cookies, omnichannel targeting, Audience Identity Resolution, identity, ad tech

In Solving for Third-Party Cookies, We Can Solve for So Much More

By: Marc Fanelli, Chief Operating Office, Eyeota

Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation.

B2B, Agencies, audience targeting, b2c

What You Need To Know About B-To-B Ads In B-To-C Channels

By: Rob Armstrong, Senior VP of Product, Eyeota
Now it’s time to talk about the next evolution of the journey to a one-to-one b-to-b marketing world: bridging the gap between b-to-b marketing messages and b-to-c marketing channels. Rob Armstrong, SVP of Product at Eyeota shares his thoughts with AdAge.
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eyeota #1 on Neutronian’s Global Data Privacy Ranking

By: Eyeota

Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10

Agencies, audience targeting, Audience Identity Resolution

To Lead in Tomorrow’s Agency World, You Need to Be Testing Like Crazy Today

By: Kristina Prokop, CEO & Co-founder
Given the level of disruption within today’s ad space, and the sheer number of fronts where agencies are being told to brace for change, it’s easy to feel overwhelmed to the point of paralysis. But for agency and holding company leaders right now, standing still isn’t an option. Kristina Prokop, CEO at Eyeota talks to AdNews about the issue.
audience targeting, data enrichment, cdp

The CDP Shortcoming That The Industry Needs To Address

By: Aaron Jackson, Chief Growth Officer
Aaron Jackson, Chief Growth Officer at Eyeota, discusses what needs to change in order for customer data platforms (CDPs) to keep up with the times.
Audience Data, third-party data, marketing strategy

How Data Will Save Brands In This Recession

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota
As the world teeters on the edge of a global recession, many companies are coming to terms with potential — if not actual — sales losses as consumers start to pull back on spending. Eyeota's Trent Lloyd talks to B&T about how investing in data will help position brands to emerge strongest on the other side of the downturn.
Audience Data, data enrichment, personalization

Personalisation and prospecting: A marketer’s guide to data enrichment

By: Kristina Prokop, CEO & Co-founder
Kristina Prokop, CEO and co-founder at Eyeota, asks: How can today's marketers understand more about who their customers are, and use that information not only to boost customer retention, but to increase new customer acquisition?
cookieless, identity, data enrichment

Stop Treating Data Governance Like Innovation. It’s Table Stakes.

By: Aaron Jackson, Chief Growth Officer
For decades, marketers have strived to enrich their knowledge of customers and put that knowledge into action for more personalised messaging and more effective prospecting. So why is it then that so many data governance initiatives are being treated like innovation projects, versus the true fundamentals of good business that they are?
eyeota enrich, Audience Segmentation & Intelligence Tool, Qualified Consumer Traits and Personas

Embracing Third-Party Data: Benefits and Use Cases

By: Eyeota
Third-party data is the best way to target qualified buyers online. Use Eyeota Enrich to discover, segment and understand your audience.
eyeota, Audience Segmentation & Intelligence Tool, Personalize Account-Based Marketing Campaigns

The Data-Driven Approach that’s Taking Account-Based Marketing to the Next Level

By: Eyeota
Eyeota is an audience intelligence tool used by marketers to elevate account-based marketing campaigns with a personalized, data-driven approach.
eyeota enrich, Augment First-Party Data, Audience Segmentation & Intelligence Tool

How to Overcome the Challenges of First-Party Data

By: Eyeota
Eyeota Enrich enables marketers to solve first-party data challenges and make more informed decisions by providing qualified consumer traits and personas.
Audience Data, eyeota, Holiday Campaigns

Level up your holiday advertising campaigns with a Data-Driven approach

By: Eyeota
Eyeota enables marketers to optimize their holiday campaign expenditure and maximize reach with their qualified, privacy-compliant audience data.
Partnership, B2B, audience data sessions, audience targeting, adstra, Data Quality, cookieless, b2c, B2B2C

Audience Data Sessions Q&A with Adstra

By: Scott Gordon, EVP Partnerships at Adstra

Eyeota talks to Scott Gordon, EVP Partnerships at Adstra, to learn more about how they enable brands and marketers to reach their desidered B2B and B2C audiences throughout the marketing funnel and how they are preparing for the shift to cookieless and other future digital advertising trends.

Digital Advertising, audience targeting, social campaigns, social media, facebook, instagram, pinterest, social media marketing, twitter

How To Enhance Your Social Marketing Strategy With Audience Data

By: Rilee Sellers, Senior Director of Agency Account Management

Rilee Sellers, Demand Account Executive at Eyeota, outlines the best use cases of audience data for social media marketing and how Eyeota on Social can enhance your B2B and B2C audience targeting by building a 360-view of your target customer.

Programmatic, B2B, Digital Advertising, digital marketing, audience targeting, ad tech, b2c

Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.

Digital Advertising, Data Quality, data transparency, neutronian, ad tech, data certification, data provider, nqi transparency ranking report

Eyeota Ranks Among Top 10 in Neutronian’s NQI Transparency Ranking

By: Eyeota

Neutronian, a pioneer of independent data quality certification, recently released its 2022 NQI Transparency Ratings, which saw Eyeota among the top 10 highest scoring companies.

third party cookies, cookieless, first party data, marketing strategy

First-Party Data Is Great, But It’s Not Enough

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Adweek about why third-party data remains mission-critical after the death of the third-party cookie and the core requirements that marketers need to vet their third-party data partners readiness for a cookieless world.

Programmatic, cookieless, ad tech, third-party data, covid19, pandemic, DSP, demand side platform

Audience Data Sessions: Q&A with Tremor International

By: Alexandra Dean, Senior Director, Global Partnerships & Strategy, Tremor International

For our Audience Data Sessions, Eyeota speaks to Alexandra Dean from Tremor International to learn more about Tremor Video DSP and Unruly SSP, their approach to third-party cookie deprecation and online consumer insights emerging from the pandemic. Read our Q&A now!

B2B, digital marketing, audience targeting, Data Quality, cookieless, mobile audiences, data transparency, third-party data, covid19, b2c, pandemic, MAIDs

Audience Data Sessions: Q&A with Schober

By: Sylvia Tuercke, Co-CEO, Schober

For Eyeota's Audience Data Sessions, we talk to Sylvia Tuercke, Co-CEO at Schober Information Group, about their customer data platform, MAIDs, GDPR compliancy and trends they have seen emerge from the pandemic.

data enrichment, eyeota enrich, first party data, customer acquisition, prospecting, site personalization

Enriching First-Party Data to Drive Better Prospecting

By: Paul Kelly, Director EMEA, Commercial Development

How can today's businesses understand more about who their customers are, and use that information not only to boost customer retention, but increase new customer acquisition? The answer is data enrichment.  

digital marketing, data privacy, facebook

Why Marketers Should Care About The Latest Transatlantic Data Deal

By: Alan Chapell

Eyeota's Alan Chappell discusses why marketers should care about cross-border data transfer framework, Privacy Shield, this week with Adweek.

audience data sessions, digital marketing, audience targeting, Data Quality, data privacy, eyeota, transactional data, CBD, cannabis

Audience Data Sessions: Q&A with Fyllo

By: Doug King, Business Development & Data Partnerships, Fyllo
Eyeota talks to Doug King, Director of Business Development & Data Partnerships at Fyllo. Read our Q&A now to learn more about our partnership, Fyllo's unique CBD endemic and CBD "infused" audiences, and their commitment to compliance, data privacy and ethics.
data privacy, consumer data, ad tech, marketing strategy

Future-Proof Your Marketing by Putting Consumer Privacy First

By: Marc Fanelli, Chief Operating Office, Eyeota

Eyeota's Marc Fanelli in Adweek on why a privacy-first mentality and approach to consumer data is the key to future-proofing your marketing strategy.

Audience Data Sessions: Q&A with StackAdapt

By: Denis Loboda, Senior Director of Data Solutions at StackAdapt

Introducing StackAdapt! Eyeota recently connected with the DSP's Senior Director of Data Solutions, Denis Loboda. Read more now to learn how the platform is preparing for the demise of third-party cookies, key trends they're excited for in 2022 and learnings emerging from the pandemic.

Audience Data Sessions: Q&A with Lifesight

By: Christy Ercolino, North America Country Manager at Lifesight

Eyeota speaks with Christy Ercolino, North America Country Manager at Lifesight, the customer intelligence platform. In this Q&A Christy gives an overview of what makes Lifesight data unique, how brands and advertisers can leverage this data, and the important role data will take on for digital advertising in 2022.

Digital Advertising, Data Quality, cookieless, data transparency, first party data, transactional data, consumer insights, CRM data

Audience Data Sessions with Stirista

By: Megan Lambert, Director of Digital Data Products at Stirista

We recently had a chance to speak with Megan Lambert, Director of Digital Data Products at Stirista about what sets Stirista apart as a data provider and what trends she thinks marketers should be keeping an eye out for.

Branded Data Partners, Partnership

Audience Data Sessions with DBM Atlas

By: Logan Walsh, Media Products Manager at DBM

Logan Walsh, Media Products Manager at DBM Consultants spills the beans on what makes DBM Atlas data unique and how they can help brands pinpoint valuable consumer segments for targeting. Read the Q&A now to find out upcoming new audiences and DBM's predictions for digital marketing and data in 2022.

Case Study, Australia, audience targeting, Eyeota onboarding, research data, cohort onboarding

Eyeota enhances reach and targeting precision for leading Australian market research brand

By: Eyeota

Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels.

Accelerate Your Digital Advertising This Holiday Season with the Eyeota Holiday Audience Playbook

By: Eyeota

With less than a month until Christmas Day and holiday shopping well under way, it’s crucial for brands and marketers to maximize their advertising efforts in the final run-up to the biggest retail event of the year

Branded Data Partners, Partnership, cookieless, identity, Alliant, gaming, insurance

Audience Data Sessions with Alliant

By: Chris Morse, Director of Digital Partnerships at Alliant

Eyeota caught up with Alliant's Director of Digital Partnership, Chris Morse, to find out how Alliant is preparing for the cookieless identity landscape and what opportunities and challenges they see for digital marketing and data in 2022.

audience data sessions, digital marketing, audience targeting, Data Quality, eyeota, transactional data, consumer spending, smrtr

Audience Data Sessions: Q&A with smrtr

By: Boris Guennewig, CTO & Co-Founder, smrtr
Eyeota talks to Boris Guennewig, CTO & Co-Founder at smrtr, to learn more about the insight into customers that their transactional data provides for brands and advertisers in Australia. Read the Q&A now to find out what makes smrtr data unique, their predictions around digital marketing in 2022 and more!
Kristina Prokop, B2B, Marketing, audience targeting, dun & bradstreet

Eyeota is now a Dun & Bradstreet Company!

By: Kristina Prokop, CEO & Co-founder

Together Eyeota and Dun & Bradstreet, as well Netwise, will solve our industry's biggest challenges: to provide trusted data, technology and insights that enable marketers to better target and engage B2B audiences across global markets and digital channels. 

Taking Your First-Party Data to the Next Level with Cohorts

By: Eyeota

Cohorts are an effective, high-value way to scale your first-party data in a rapidly changing regulatory landscape.

audience data sessions, data privacy, GDR, Global Data Resources, first party data

Audience Data Sessions with Global Data Resources (GDR)

By: Per Kristian Tandberg, Managing Director at GDR

Eyeota talks to Per Kristian Tandberg, Managing Director at GDR, to learn more about their commitment to consumer data privacy, what makes GDR data unique, and their data expectations for the year to come.

audience data sessions, digital marketing, audience targeting, Michelle Harness, wiland, eyeota, predictive, transactional data, consumer spending, social media

Audience Data Sessions with Wiland

By: Michelle Harness, Division Vice President, Digital Agency Sales, Wiland

We spoke with Michelle Harness, Wiland’s in-house digital agency expert, about the power of applying advanced predictive modeling to vast consumer spending data to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.

audience data sessions, geomarketing, Data Quality, data privacy, data onboarding, cohort onboarding, goldfish ads

Audience Data Sessions Q&A with Goldfish Ads

By: Andrew Harder, Director, Data at Goldfish Ads

Eyeota speaks to Andrew Harder from Goldfish Ads to learn more about how brands and marketers can use their cookieless cohort-based datasets created with real-world data without using any PII. Read our blog post now to learn more about our partnership.

Partnership, data privacy, press release, eyeota, first party data, news, consumer privacy, snowflake

Eyeota Partners with Snowflake to Facilitate Privacy-Centric First-Party Data Activation

By: Eyeota

Partnership Rethinks Cohort Onboarding and a Future-Proofed Strategy in a Post-Cookie Ecosystem.

Marketers, data privacy, identity, data onboarding, consumer data, google chrome, first party data, forrester, brands, IDFA

Brands and marketers: how to overcome today’s data challenges

By: Eyeota

Data onboarding has always played a part in brands’ marketing and advertising strategies. However, over the last year or so the level of importance placed on identifying ways to collect and activate first-party data, has massively increased.

Digital Advertising, Marketing, Research, digital marketing, audience targeting, data privacy, data onboarding, data-centric, decision-making

How can you scale first-party data to achieve business goals?

By: Eyeota

Building a data-centric organization and investing in the tools and talent required to improve customer marketing and engagement must also be accompanied by a focus on scale and consistency.

audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, Pure.amplify, data driven marketing, Ernest Lo, Pureprofile

Audience Data Sessions: Q&A with Pure.amplify

By: Ernest Lo, Programmatic Operations Lead at Pure.amplify
In our latest Q&A we get to know Pure.amplify, leading specialists in data-driven digital advertising who have recently partnered with Eyeota. Programmatic Operations Lead, Ernest Lo sheds some light on the best use for Pure.amplify audiences, changing consumer behavior insights, and their positioning and expectations for the evolving AdTech landscape.
audience targeting, data privacy, data onboarding, data enrichment, eyeota enrich, cohort onboarding

Reaching "the next billion users” online

By: Eyeota

Now more than ever, global brands are thinking about the “next billion users”. Google being one of the first. Back in 2015, Google CEO Sundar Pichai started the Next Billion Users (NBU) initiative to research the needs of these new user groups.

Digital Advertising, third party cookies, Data Quality, data privacy, id agnostic, google chrome, first party data, cohort, cohort onboarding

How the ad industry can use its borrowed time to future-proof first-party data solutions

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide Web Consortium. Ultimately, Google’s decision underscores the power publishers now have, as well as the immense value that advertising-funded content brings to the open web...

press release, news, connected tv, tv advertising, tv data initiative, tv data

TV Data Initiative Announces Expert Advisory Group

By: Eyeota

Eyeota, a founding member of the TV Data Initiative will work with Expert Advisory Group of experienced executive leaders from across the industry to help advertisers, programmers, and distributors unlock the potential of the fast-growing data-driven TV ecosystem.

audience targeting, cookieless, data privacy, identity, deterministic data, cohort onboarding, probabilistic data

Putting the emphasis on deterministic targeting, the US is an outlier

By: Aaron Jackson, Chief Growth Officer

As the privacy landscape undergoes a tectonic shift, U.S. marketers are struggling to envision what their worlds will look like without once-relied-upon identifiers like cookies and mobile IDs. And while, indeed, their realities are about to shift, they need not stretch their imaginations too far to understand what a privacy-first landscape looks like for brands and agencies going forward...

identity, data onboarding, press release, new hire, first party data, news, cohort onboarding, interoperability

As Data Landscape Transforms, Eyeota’s Approach to Identity and First-Party Data Onboarding Deepens Its Global Impact

By: Eyeota

Eyeota, the leading data partner to global enterprises, announced today that its long-standing interoperable and ID-agnostic approach to data has prompted significant global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and accelerating growth in international markets, the company now serves 188 international markets in all major global regions, with its consumer-friendly cohort onboarding technology being leveraged across 35 different countries. Eyeota has expanded its footprint by launching a new tech hub in Pune, India, which joins offices currently established in New York, London, Berlin, Singapore, and Sydney. The company has also expanded headcount by 17, including the additions of Rob Armstrong as VP of Product and Aditya Kulkarni as VP of Engineering. Ashwini Karandikar, formerly of Dentsu Aegis and now Senior Advisor to McKinsey & Company, also joined the company as a Board Advisor.

audience targeting, Audience Identity Resolution, cookieless, lifesight, identity, press release, eyeota, interoperability

Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

By: Eyeota

Mobile Partner’s Early Adoption of Eyeota’s ID-Agnostic Solution Enables Expansion into Eight New Global Markets.

digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

What are the best practices to build a mature data strategy?

By: Eyeota

Once an organization has built a data-centric culture and invested in the tools to develop its data strategy, the next step in the process is to establish some practices to maintain and scale this strategy as data usage matures within the organisation.

covid, cookieless, universal id, identity, consumer data, sharethis, eyeota, covid19, consumer behavior, eyeota translate

Connecting with Consumers in a Post-Covid Cookieless World: Audience Data Sessions

By: Eyeota

Eyeota CEO and Co-Founder, Kristina Prokop sat down with Michael Gorman, SVP of Product and Marketing at ShareThis, to discuss how consumer behavior has changed since the onset of the pandemic as we approach a post-covid cookieless future and how this has influenced the way brands use data. Here is a summary of the key points touched upon.

digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

What do organizations need to invest in to develop a strong data culture?

By: Eyeota

While organizational culture can accelerate the application of data analytics, amplify its power, and steer companies in the right direction for better decision-making, knowing what to spend the investment on in terms of technology and talent is fundamentally important.

digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

How to build a data-centric organization

By: Eyeota

Establishing a data-driven culture is key for business innovation and creating a data-driven culture is a challenge that many organizations have to face. However, the payoff is one of increased business competitiveness, optimized organizational efficiency, and commercial innovation to stay ahead of the curve.

Data Quality, cookieless, offline data, identity, deterministic data, online data, first party data, cohort onboarding, probabilistic data

In the Cookieless Future, Personalization and Prospecting Will Walk Hand-in-Hand

By: Rob Armstrong, Senior VP of Product, Eyeota

As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...

audience data sessions, digital marketing, audience targeting, Data Quality, data privacy, consumer data, eyeota, DLG

Audience Data Sessions: Q&A with DLG

By: David Lau, Senior Account Director at DLG
We invited Data Locator Group's (DLG) Senior Account Director, David Lau, to share more information about DLG's lifestyle database and any updates to our partnership. Read more now to learn what makes DLG data unique and how marketers can activate it to connect with their best online consumers.
digital marketing, cookieless, IAB, data privacy, eyeota, online data, contextual, handbook, download

Contextual Targeting Handbook

By: Eyeota

In a privacy-first world, as the industry prepares for a cookieless future, contextual targeting is making a return.

We're excited to share with you the IAB Australia's Contextual Targeting Handbook. Eyeota is a proud contributor to the guide—a special thank you goes to Jimmy Aoun, Eyeota's Business Director in APAC.

cookieless, identity, press release, ad tech, id agnostic, eyeota, translate

Eyeota Launches ID Agnostic Resolution Eyeota Translate

By: Eyeota

Eyeota, the leading data partner to global enterprises, has launched its new agnostic identity solution for creating global data interoperability and increased digital reach and activation, Eyeota Translate.

data, cookieless, data privacy, rob armstrong, eyeota, first party data, cohort onboarding

Eyeota's Rob Armstrong on the Role of Cohort-Based Onboarding in the Future of Marketing

By: Eyeota

Rob Armstrong, VP of Product at Eyeota, joins ExchangeWire’s Lindsay Rowntree to discuss the role of cohort-based onboarding in the future model of marketing. Watch the video now!

audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, CACI

Audience Data Sessions: Q&A with CACI

By: Cara Bramwell, Principal Consultant at CACI
We invited CACI's Principal Consultant, Cara Bramwell, to share more information about CACI's role as a marketing services provider and our long-standing partnership. In our Q&A, Cara sheds some light on the best use case for CACI data and how they are preparing for a cookieless future.
digital marketing, Data Quality, cookieless, data diversity, identity, data onboarding, ad tech, eyeota, opportunities

The big challenges and opportunities in AdTech in 2021

By: Eyeota

For the past decade, marketers have been fixated on delivering one-to-one marketing solutions which heavily rely on cookies and personal identifiers to retarget. This model has been built on the back of massive data sets of personal information flowing through the ecosystem, allowing marketers to track people across their entire online life. However, now the industry is facing an impending data drought over the coming years that will change the rules of the game.

press release, eyeota, news, appointment, board of directors, ashwini karandikar

Ashwini Karandikar Appointed to Eyeota Board of Directors

By: Eyeota

Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognized entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s Board of Directors.

Eyeota Insights, covid, digital marketing, cookieless, data privacy, identity, consumer data, ad tech, eyeota

Audience Data Sessions: Q&A with Kantar

By: Rachel Macey, Kantar

In our latest installment of the Audience Data Sessions (ADS), we invited Rachel Macey, head of TGI business development at Kantar, to discuss how consumer attitudes and motivations have changed since the onset of the pandemic, Kantar’s positioning in a post third-party cookie world and what opportunities lie ahead for marketers using data in 2021.

audience targeting, cookieless, press release, eyeota, contextual, illuma

Eyeota and Illuma Technology Partner to Deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem

By: Eyeota

Industry-Leading Partnership Rethinks Audience Relevance and Expansion as Third-Party Identifiers Become a Thing of the Past. Eyeota announces partnership with Illuma Technology.

Kristina Prokop, Data Quality, cookieless, data privacy, identity, ad tech, eyeota, exchangewire, martech

Kristina Prokop in conversation with ExchangeWire

By: Eyeota

Eyeota CEO and Co-founder, Kristina Prokop recently joined ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and Martech on the MarTech Podcast.

Data Quality, cookieless, data privacy, floc, google chrome, cohort, adexchanger

Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC

By: Eyeota

Kristina Prokop, CEO and Co-founder of Eyeota, explains how the concept of cohorts is not a novelty in the marketing industry and why cohorts are the logical go-to strategy for advertisers in a privacy-first world.

Audience Data, telecommunications, mobile, omnichannel targeting, mobile audiences, telco

Eyeota Mobile Switcher and Subscriber Audiences

By: Eyeota

Did you know? According to eMarketer, the US telecom industry will be the fourth-largest spender in digital advertising this year, with $13.99 billion spent on digital ads. Eyeota can help you optimize your digital ad spend to reach the right customers.

audience targeting, Data Quality, data enrichment, ad tech, eyeota enrich

What is data enrichment and how to approach it successfully

By: Eyeota

Even in a marketplace where a substantial amount of customer interactions happen in digital channels, it’s still difficult to form a complete understanding of your customers. While robust first-party data provides you with what you currently know about your customers at a segment level and how they engage with you, data enrichment can help you go deeper.

audience targeting, Data Quality, cookieless, data transparency, identity, data onboarding, data enrichment, first party data, third-party data

Let's Stop Talking About Second and Third-Party Data - It’s All Non First-Party

By: Eyeota

Late last year, Kristina Prokop sat down with Project A’s Florian Heinemann for a general chat about Kristina’s time with Eyeota. One of the subjects that came up was the importance of first-party data and the confusing terminology that surrounds the three main data types.

That exchange turned out to be one of the most popular excerpts from the interview, so we thought it was worthwhile to provide you with a refresher on what the terms, first-, second- and third-party data actually mean.

After that, we’ll talk about why we should change the terminology to be more transparent and why the distinction between first-party and “non first-party” is the only one you need to worry about.

press release, connected tv, tv advertising

Eyeota partners with industry leaders on new initiative exploring the future of the data-driven TV ecosystem.

By: Eyeota

Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace.

gdpr, CCPA, audience targeting, Eyeota onboarding, Data Quality, data privacy, PII

How Data Onboarding Gives Brands New Opportunities To Reach Their Customers

By: Aaron Jackson, Chief Growth Officer

Brands have many opportunities to gain insight into their customer base through online and offline interactions, but this data is often siloed, leaving gaps in your understanding of existing and potential customers.

Data onboarding help to fill in the gaps and unlock opportunities for reaching new customers. With the support of a privacy-compliant data partner, you can find new clients more easily and then tailor experiences to their unique needs and preferences.

gdpr, CCPA, audience targeting, Eyeota onboarding, Data Quality, data privacy, PII

Maintaining Privacy Compliance Throughout the Data Onboarding Process

By: Aaron Jackson, Chief Growth Officer

In recent years, data privacy has become an increasing point of focus for governments and businesses around the world. Strong legislative efforts like the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have fundamentally changed the way brands collect and use customer data.

Partnership, audience data sessions, audience targeting, Data Quality, Dun and Bradstreet, DnB, Gino Palozzi

Audience Data Sessions Q&A with Dun & Bradstreet

By: Gino Palozzi, Senior Vice President of Marketing, Dun & Bradstreet

Q&A with Gino Palozzi, Senior VP of Marketing, who explains how Dun & Bradstreet's data, insights and AI platforms can help marketers to target the right audience, at the right time, through the right channels. Read more now to discover Gino Palozzi's data predictions for 2021.

Digital Advertising, digital marketing, identity, ad tech, eyeota, google chrome, identifier

Google’s Identifier Announcement Recasts Priorities for Future-Focused Data Companies

By: Kristina Prokop, CEO & Co-founder

Eyeota CEO and Co-founder, Kristina Prokop, gives an overview of what Google’s identifier announcement means for the advertising industry and the new best practices in Google’s new world. Read the full article in AdvertisingWeek360 by clicking on 'Read More' now.

howard luks, eyeota, senior management, news, aaron jackson, appointment, marc fanelli

Key Appointments in the Eyeota Senior Management Team

By: Eyeota

Although 2020 had many challenges, it also marked exciting developments at Eyeota. We invested heavily in transitioning over to our ID-agnostic infrastructure, extending channels of delivery and focusing on products that will enable brands to scale their first-party data strategies. We are very proud of the strong leaders at Eyeota who played critical roles in our evolution and in this exceptional year. As we position the company for continued expansion, I am very happy to announce the following changes:

audience data sessions, audience targeting, omnichannel campaigns, omnichannel targeting, social campaigns, amobee, luke hathaway

Audience Data Sessions: Eyeota chats to Amobee

By: Eyeota

In this installment of the Audience Data Sessions Kristina Prokop, CEO of Eyeota and Luke Hathaway VP, Social from Amobee discuss why you should include outside audience profiles in your social media advertising campaigns. You can watch the discussion here.

Partnership, audience data sessions, audience targeting, Data Quality, Privacy Compliance, EQDATA, jamie steele

Audience Data Sessions Q&A with EQ Data

By: Jamie Steele, Principal Consultant at EQ Data

In our Q&A with Equiniti Data, Principal Consultant Jamie Steele underlines the importance of values such as security and compliance when dealing with unique people data. Read more now to learn how marketers and brands can use EQ Data audiences for their campaigns.

digital marketing, Data Quality, offline data, data onboarding, online data

How to Integrate Offline and Online Data to Maximize Your Marketing ROI

By: Eyeota

It’s more important than ever for brands to offer personalized and consistent customer experiences across digital and offline channels. Today’s customers expect brands to deliver high-quality communications with every interaction.

Partnership, audience data sessions, audience targeting, Data Quality, bombora, mark dye

Audience Data Sessions Q&A with Bombora

By: Mark Dye, Chief Strategy Officer, Bombora

Bombora's Chief Strategy Officer, Mark Dye, provides an overview of Bombora and how marketers can use Bombora's B2B audiences to reach 'in-market' consumers globally.

What is Data Onboarding? All Your Questions Answered

By: Eyeota

Bringing your offline data to an online environment can help you develop more personalised customer experiences. With a trusted data onboarding partner, you can get a clear picture of how customers find and interact with your brand across digital channels.

audience targeting, Data Quality, data transparency, neutronian, ad tech, timur yarnall, data certification

The Data Quality Sessions: Transparency with Neutronian

By: Eyeota

Kristina Prokop, CEO Eyeota and Timur Yarnall, Co-founder, Neutronian have a one-to-one discussion on Data Quality and Transparency.

ANZ, Trent Lloyd, Australia, New Zealand, ad tech, eyeota, head of brand solutions

Co-Founder of Eyeota returns as Head of Brand Solutions, AU/NZ

By: Eyeota

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its co-founder, Trent Lloyd, has been appointed Head of Brand Solutions, Australia/New Zealand.

Kristina Prokop, Digital Advertising, data, cookieless, identity, data onboarding, floc, google chrome, privacy sandbox, turtledove, first party data

The impact of Google Chrome changes means real opportunities for brands and advertisers.

By: Kristina Prokop, CEO & Co-founder

Kristina Prokop, Eyeota CEO and Co-founder, outlines the impact of the Google Chrome update on the future of cookieless digital advertising and the opportunities this brings for brands and advertisers.

cookieless, howard luks, comscore, dentsu aegis

In Partnership with Eyeota, Comscore Expands Cookie-Free B2B Audience Targeting Solutions for Europe

By: Eyeota

In partnership with Eyeota, Comscore is expanding its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviours through privacy-friendly contextual signals based on B2B data.

social marketing, digital marketing, audience targeting, Data Quality, research data

Audience Data Sessions Q&A with AnalyticsIQ

By: Margo Hock, VP of Partnerships at AnalyticsIQ

Margo Hock, VP of Partnerships for AnalyticsIQ, gives us the scoop on how AnalyticsIQ’s unique marketing data infused with cognitive psychological research is making an impact on marketers and data science teams in 2021, and what’s ahead.

digital marketing, audience targeting

CEO Kristina Prokop on The MadTech Podcast

By: Eyeota

Eyeota CEO Kristina Prokop joins the ExchangeWire team on The MadTech Podcast to discuss perceptions of privacy, Facebook's plea to Apple users to opt into tracking, and the US government's decision to suspend legal action against TikTok and WeChat. Kristina also talks to the team about Eyeota's post-cookie data solutions.

social marketing, digital marketing, audience targeting, GDR, Global Data Resources

Audience Data Sessions Q&A with Global Data Resources

By: Per Kristian Tandberg, Managing Director at GDR

We speak to Per Kristian Tandberg, Managing Director at Global Data Resources, about the importance of data privacy, GDR's extensive global neighborhood data and some key opportunities for brands using data in 2021.

Data Quality, Audience Identity Resolution, cookieless, identity, ad tech, id agnostic, tapad

ID Agnostic Solutions: Eyeota Announced as Early Partner of Tapad Switchboard

By: Eyeota

Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem.

Data Quality, Audience Identity Resolution, cookieless, id5, universal id, identity, id agnostic, eyeota

ID Agnostic Solutions: Eyeota Integrates ID5’s Universal ID

By: Eyeota

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution.

privacy, Data Quality, Audience Identity Resolution, cookieless, data privacy, identity

Privacy and Data in the 2020s: Misgivings, Misunderstandings, and Missed Opportunities

By: Marc Fanelli, Chief Operating Office, Eyeota

Our SVP of strategic partnerships and global data supply, Marc Fanelli, reviews the misgivings, misunderstandings, and missed opportunities for data and privacy in the 2020s, from new privacy legislations to global technological innovations to substitute third-party cookies.

audience targeting, Data Quality, data diversity, anna feely, Specialists marketing services, deterministic data, data enrichment

Audience Data Sessions Q&A with SMS, Inc

By: Anna Feely, VP of Business Development at SMS, Inc

Q&A with Anna Feely, VP of Business Development at Specialists Marketing Services, Inc., who shares more about the process of building privacy-compliant 1:1 deterministic data sets, its benefits for multichannel marketing, and the opportunities for marketers and brands using data in 2021.

Partnership, audience data sessions, audience targeting, Data Quality, cookieless, sharethis, michael gorman

Audience Data Sessions Q&A with ShareThis

By: Michael Gorman, SVP of Product and Marketing, ShareThis

Michael Gorman, SVP of Product and Marketing at ShareThis, shares insights into why it’s so powerful to harness behavioral data from across the open web, and his predictions for a cookie-less future in the context of increasing focus on data quality and consumer privacy. Read more below.

cookieless, identity, lotame, id agnostic, lotame panorama id, howard luks, eyeota

ID Agnostic Solutions: Eyeota Adopts Lotame Panorama ID

By: Eyeota

As third-party cookies disappear, Eyeota's integration with Lotame Panorama ID aligns with commitment to deliver ID agnostic, addressable and privacy-safe audience solutions at scale for brands and advertisers globally.

audience targeting, omnichannel campaigns, Michelle Harness, wiland, consumer data

Audience Data Sessions Q&A with Wiland

By: Michelle Harness, Division Vice President, Digital Agency Sales, Wiland

We spoke with Michelle Harness, Wiland’s in-house digital agency expert, on the power of leveraging data from consumer spending to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.

Chris Morse, Alliant

Audience Data Sessions Q&A with Alliant

By: Chris Morse, Director of Digital Partnerships at Alliant

Q&A with Chris Morse, Director of Digital Partnerships, about Alliant's transaction sourced audiences, leading the industry requirements for data quality & transparency, and the opportunities for brands and marketers using data in 2021.

Digital Advertising, digital marketing campaigns, Data Quality, data diversity, data transparency, press release, neutronian, ad tech

Neutronian and Eyeota Launch Data Quality Certification Initiative

By: Eyeota

Neutronian, a pioneer of independent data quality certification, and Eyeota, a leading global data platform, today announced the launch of a data quality certification initiative within the Eyeota Data Marketplace designed to give marketers transparency into the data quality powering ad campaigns.

Partnership, audience data sessions, audience targeting, Data Quality, blaine britten, stirista, audience segmentation

Audience Data Sessions Q&A with Stirista

By: Blaine Britten, VP of Data Solutions at Stirista

We talk to Blaine Britten, VP of Data Solutions at Stirista, who explains the benefits of using offline and online data to gain a more holistic view of your target audience and the opportunities for brands and marketers using data in 2021.

Human Resource, press release, new hire, vice president of product, rob armstrong

Eyeota Appoints Rob Armstrong as Vice President of Product

By: Eyeota

New York, NY — January 13, 2020Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product.

Audience Identity Resolution, cookieless, id5, mathieu roche

Demystifying Identity and the Cookieless Future - Part 2

By: Eyeota

In September Eyeota announced its global integration with ID5’s Universal ID to increase the clarity of its Audience Identity Resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

audience targeting, omnichannel targeting, adstra, Rick Erwin

Audience Data Sessions: Q&A with Adstra

By: Rick Erwin, CEO at Adstra

Q&A with Rick Erwin, Adstra's CEO, who speaks with Eyeota about the current industry trends, reshaping Adstra, and what he sees happening in 2021.

Audience Identity Resolution, cookieless, id5, mathieu roche

Demystifying Identity and the Cookieless Future - Part 1

By: Eyeota

Eyeota recently announced its global integration with ID5’s Universal ID to increase the clarity of its audience identity resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

Technology, cookieless, data footprint

Eyeota x IAB: Shifting Consumer Perceptions Toward Data as a Commodity

By: Georgina Bankier, Director, Commercial Development, Asia Pacific, Eyeota

Georgina Bankier, Director of Commercial Development, APAC guest writes for IAB Southeast Asia and India on the technological transformation in the advertising landscape as a result of consumers' new-found awareness of their own data as a valuable asset. How are companies tackling consumer concerns? What are alternative solutions in this rapidly changing environment?

Publisher, Branded Data Partners, New Zealand, audience targeting, scroll media

Audience Data Sessions Q&A with Scroll Media

By: Vinay Shriyan, Scroll Media

Q&A with Vinay Shriyan from Scroll Media on harnessing the power of first party audiences and his data predictions for 2021.

Audience Data, Digital Advertising

Why Data Quality Matters - Part Three

By: Eyeota

The tech regulatory spotlight has shifted recently, away from data privacy and ownership issues towards those around anti-trust and fake news. The public have been largely made aware of the issues and regulators have sought to address them. Now the industry can continue to move forward with perhaps less heated scandal and a more nuanced approach to regulation.

Read on to find out more in Part Three of our 'Why Data Quality Matters' series.

Audience Data, Affinity Answers, Marketers, digital marketing, audience targeting, data transparency, Josh Raper

Audience Data Sessions Q&A with Affinity Answers

By: Josh Raper, Affinity Answers

Q&A with Josh Raper, VP Marketing for Affinity Answers on the importance of data quality and his predictions for 2021.

Audience Data, Marketers, digital marketing, audience targeting, dbm atlas

Audience Data Sessions Q&A with DBM Atlas

By: Chris Riquier, DBM Atlas

Q&A with Chris Riquier at DBM Atlas on establishing Australia’s first digital audience set powered by a dedicated financial services ecosystem.

Audience Data, Digital Advertising

Why Data Quality Matters - Part Two

By: Eyeota

December 31st is creeping closer and with it the end of the roller coaster year that’s been 2020. The ever-changing trends in consumer behaviors during the Covid-19 crisis has meant brands are reevaluating where their audiences are going, what media they are consuming and where they’re consuming it.

Read on to find out more in Part Two of our 'Why Data Quality Matters' series.

Audience Data, Digital Advertising

Why Data Quality Matters - Part One

By: Eyeota

Eyeota recently brought together a panel of experts from across the industry to discuss how they are working together to address multiple challenges to enable brands to build trusted consumer relationships using quality data sets from multiple sources. Read on to find out more.

Eyeota onboarding, equifax, data onboarding, press release

Eyeota Expands Equifax Digital Audiences into Argentina

By: Eyeota

Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach.

Audience Identity Resolution, cookieless, id5, mathieu roche, identity

Audience Data Sessions Q&A with ID5

By: Mathieu Roche, ID5

Q&A with Mathieu Roche at ID5 on solving the identity challenge and offering brands a valid cookieless alternative to the Walled Gardens.

gdpr, Data Quality, IAB, Privacy Compliance, consent framework, TCF 2.0, consent, CMP, data privacy, data transparency

Eyeota is registered vendor of the IAB TCF v2.0

By: Eyeota

Eyeota is a registered vendor with the IAB Transparency and Consent Framework, version 2.0. 

Audience Data, Partnership, Digital Advertising

Our Data Quality Committment To You

By: Kristina Prokop, CEO & Co-founder

It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.

omnichannel campaigns, omnichannel targeting, social campaigns, location-based audiences, mobile audiences, lifesight

Audience Data Sessions Q&A with Lifesight

By: Tom Gregory, Lifesight

Tom Gregory, Country Manager of Australia & New Zealand, shares more information about the Lifesight mobile, and explains why brands should integrate ‘Phygital’ based audience behaviours into their digital marketing strategies.  combining offline and online behavioural data sets we help advertisers further refine targeting. Feedback from advertisers is that well targeted campaigns using Lifesight audience segments deliver better results across different metrics whether online conversion metrics, video completion rates or exposed Footfall into store.

B2B, Eyeota onboarding, abm, Account Based Marketing, Selling simplified, offline data

Audience Data Sessions Q&A with Selling Simplified

By: Charlie Whife, Selling Simplified

Charlie Whife, VP of Global Sales at Selling Simplified, shares detail into the process of capturing the right B2B data variables for effective Account-Based Marketing, and why first-party data is going to be a priority for brands in a cookieless world. 

Thought Leadership, Marketing, Data Quality

Standardizing the Definition of Data Quality

By: Kristina Prokop, CEO & Co-founder

Kristina Prokop. CEO, writes for streetfightmag.com: If you ask ten people what data quality means, you’ll get ten different answers. 

What’s more, you’ll also find that the majority of folks don’t know where their data comes from or how it’s stitched together. To be fair, it’s all very complex stuff — and that’s just one reason it needs to be standardized. After all, data quality is vitally important to most brand marketers and other business decision makers. They deserve to have standards around it. 

Press Releases, Audience Identity Resolution, cookieless, id5, universal id, data diversity

Eyeota Integrates ID5’s Universal ID to Enhance Audience Identity Resolution

By: Eyeota

Eyeota integrates with ID5’s Universal ID is part of its larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

Audience Data, political targeting, social targeting, US Elections 2020

How to engage with Undecided Voters

By: Derek Klimkowski, VP of Agency Sales

US Elections 2020 | Eyeota uncovers the traits of Undecided Voters to optimize campaign engagement and success.

Audience Data, Partnership, Digital Advertising

Eyeota continues to Grow and Grow

By: Eyeota

It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.

Audience Data, Partnership, Data Quality

Eyeota Earns IAB Tech Lab Compliance Certification for Data Transparency

By: Eyeota

Eyeota has announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal

Research, social marketing, digital marketing, audience targeting, GfK, geomarketing

Audience Data Sessions Q&A with GfK

By: Jascha Metin, GfK

Jascha Metin, Senior Sales Consultant at GfK, shares insights into the power of using geodata on the regional distribution of purchasing power, consumer preferences, and other location-specific factors to enhance audience profiles, enabling brands to optimize engagement with their target customers across digital and social media channels.

Audience Data, cellular advertising, omnichannel campaigns, telcos, mobile, social campaigns

New: Eyeota Mobile Switcher and Subscriber Audiences

By: Eyeota

Created exclusively for US cellular, telecommunications and network providers, Eyeota’s Mobile Switcher & Subscriber audiences enable brands to enrich omnichannel campaign performance, optimize brand awareness and loyalty, and drive customer retention like never before.

Press Releases, Audience Data, Partnership, Digital Advertising, Eyeota onboarding, GfK

Eyeota Expands GfK Onboarding Agreement Into New Markets

By: Eyeota

Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries. 

social marketing, digital marketing, yougov, audience targeting

Audience Data Sessions Q&A with YouGov

By: Dörthe Jans, YouGov

We speak to Dörthe Jans, Director of Audience Data at YouGov, about her role and how using survey-based data can bridge campaign planning and execution to deliver a single-view for audience targeting across digital display, video and social channels.  

Audience Data Sessions Q&A with Kantar

By: Rachel Macey, Kantar

Rachel Macey, the UK Digital Solutions Business Partner for Kantar’s Media Division shares the company's future data predictions, and why brands and marketers should integrate consumer insight data into their digital marketing and advertising campaigns.

Advertiser, Digital Advertising, podcast

Real solutions for Cookieless Targeting

By: Anand Das

Eyeota CTO Anand Das guest blogs for SmartBrief on the topic of cookieless targeting. 

Targeting will be much harder for brands as third-party cookies begin to wane. Advertisers will have to start looking to publishers, first-party data providers and technologies like machine learning to build robust new solutions.

 

data, data science, data storytelling

The Skills Needed for Data Storytelling

By: Marc Fanelli, Chief Operating Office, Eyeota

by Marc Fanelli, SVP Strategic Partnerships and Global Data Supply, Eyeota. Extracted from I-COM Data Storytelling Council whitepaper.

It is important to recognise that the term “Data Storytelling” is a double-edged sword. Businesses increasingly require complex data analysis that drives business decision-making into narratives that are consumable, understandable and able to be democratised across organisations – to both technical and non-technical people alike.

 

Audience Data, Partnership, Digital Advertising

Five Areas Marketing Needs to Address for Better Data Storytelling

By: Eyeota

Marc Fanelli, SVP Strategic Partnerships and Global Data Supply, has contributed to the latest I-COM Data Storytelling Council whitepaper - Five Areas Marketing Needs to Address for Better Data Storytelling.

Download the full whitepaper to learn more.

 

Advertiser, Digital Advertising, video

In Conversation: Eyeota and Amobee Talk Audiences for Social Campaigns

By: Eyeota

Watch this discussion between Kristina Prokop, CEO of Eyeota, and Luke Hathaway VP, Social from Amobee to learn why you should include omnichannel audience profiles in your social media advertising campaigns.

 

Advertiser, Digital Advertising, podcast

CEO Kristina Prokop chats data on the Stirista Podcast

By: Eyeota

Eyeota CEO Kristina Prokop joins Stirista's VP of B2B Products, Vincent Pietrefesa and CEO Ajay Gupta on their The Marketing Stir Podcast. Take a listen to learn how Kristina founded Eyeota, complying with GDPR and lots of other data related issues!

 

Audience Data, Partnership, Digital Advertising, social targeting

Eyeota Audiences Now Available for Social Activation Through Amobee

By: Eyeota

Eyeota has formed a unique partnership with Amobee which enables marketers to seamlessly connect with their target audiences on Facebook, Instagram, Pinterest, Snapchat and Twitter. Eyeota’s social audience activation is now available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC). 

Advertiser, Digital Advertising, podcast

Webcast: CEO Kristina Prokop on Programmatic and Identity

By: Eyeota

Our CEO Kristina Prokop is a guest on the ID5 laptop-side chat series. Watch now to see Kristina in conversation with Mathieu Roche, CEO of ID5 and Kasper Skou, CEO of Semasio - chatting about all things programmatic and identity related.