Blog

audience targeting, Audience Identity Resolution, cookieless, lifesight, identity, press release, eyeota, interoperability

Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

By: Eyeota

Mobile Partner’s Early Adoption of Eyeota’s ID-Agnostic Solution Enables Expansion into Eight New Global Markets.

digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

What are the best practices to build a mature data strategy?

By: Eyeota

Once an organization has built a data-centric culture and invested in the tools to develop its data strategy, the next step in the process is to establish some practices to maintain and scale this strategy as data usage matures within the organisation.

covid, cookieless, universal id, identity, consumer data, sharethis, eyeota, covid19, consumer behavior, eyeota translate

Connecting with Consumers in a Post-Covid Cookieless World: Audience Data Sessions

By: Eyeota

Eyeota CEO and Co-Founder, Kristina Prokop sat down with Michael Gorman, SVP of Product and Marketing at ShareThis, to discuss how consumer behavior has changed since the onset of the pandemic as we approach a post-covid cookieless future and how this has influenced the way brands use data. Here is a summary of the key points touched upon.

digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

What do organizations need to invest in to develop a strong data culture?

By: Eyeota

While organizational culture can accelerate the application of data analytics, amplify its power, and steer companies in the right direction for better decision-making, knowing what to spend the investment on in terms of technology and talent is fundamentally important.

digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

How to build a data-centric organization

By: Eyeota

Establishing a data-driven culture is key for business innovation and creating a data-driven culture is a challenge that many organizations have to face. However, the payoff is one of increased business competitiveness, optimized organizational efficiency, and commercial innovation to stay ahead of the curve.

Data Quality, cookieless, offline data, identity, deterministic data, online data, first party data, cohort onboarding, probabilistic data

In the Cookieless Future, Personalization and Prospecting Will Walk Hand-in-Hand

By: Rob Armstrong, VP of Product at Eyeota

As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...

audience data sessions, digital marketing, audience targeting, Data Quality, data privacy, consumer data, eyeota, DLG

Audience Data Sessions: Q&A with DLG

By: David Lau, Senior Account Director at DLG
We invited Data Locator Group's (DLG) Senior Account Director, David Lau, to share more information about DLG's lifestyle database and any updates to our partnership. Read more now to learn what makes DLG data unique and how marketers can activate it to connect with their best online consumers.
digital marketing, cookieless, IAB, data privacy, eyeota, online data, contextual, handbook, download

Contextual Targeting Handbook

By: Eyeota

In a privacy-first world, as the industry prepares for a cookieless future, contextual targeting is making a return.

We're excited to share with you the IAB Australia's Contextual Targeting Handbook. Eyeota is a proud contributor to the guide—a special thank you goes to Jimmy Aoun, Eyeota's Business Director in APAC.

cookieless, identity, press release, ad tech, id agnostic, eyeota, translate

Eyeota Launches ID Agnostic Resolution Eyeota Translate

By: Eyeota

Eyeota, the leading data partner to global enterprises, has launched its new agnostic identity solution for creating global data interoperability and increased digital reach and activation, Eyeota Translate.

data, cookieless, data privacy, rob armstrong, eyeota, first party data, cohort onboarding

Eyeota's Rob Armstrong on the Role of Cohort-Based Onboarding in the Future of Marketing

By: Eyeota

Rob Armstrong, VP of Product at Eyeota, joins ExchangeWire’s Lindsay Rowntree to discuss the role of cohort-based onboarding in the future model of marketing. Watch the video now!

audience data sessions, digital marketing, audience targeting, Data Quality, cookieless, eyeota, CACI

Audience Data Sessions: Q&A with CACI

By: Cara Bramwell, Principal Consultant at CACI
We invited CACI's Principal Consultant, Cara Bramwell, to share more information about CACI's role as a marketing services provider and our long-standing partnership. In our Q&A, Cara sheds some light on the best use case for CACI data and how they are preparing for a cookieless future.
digital marketing, Data Quality, cookieless, data diversity, identity, data onboarding, ad tech, eyeota, opportunities

The big challenges and opportunities in AdTech in 2021

By: Eyeota

For the past decade, marketers have been fixated on delivering one-to-one marketing solutions which heavily rely on cookies and personal identifiers to retarget. This model has been built on the back of massive data sets of personal information flowing through the ecosystem, allowing marketers to track people across their entire online life. However, now the industry is facing an impending data drought over the coming years that will change the rules of the game.

press release, eyeota, news, appointment, board of directors, ashwini karandikar

Ashwini Karandikar Appointed to Eyeota Board of Directors

By: Eyeota

Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognized entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s Board of Directors.

Eyeota Insights, covid, digital marketing, cookieless, data privacy, identity, consumer data, ad tech, eyeota

Audience Data Sessions: Q&A with Kantar

By: Rachel Macey, Kantar

In our latest installment of the Audience Data Sessions (ADS), we invited Rachel Macey, head of TGI business development at Kantar, to discuss how consumer attitudes and motivations have changed since the onset of the pandemic, Kantar’s positioning in a post third-party cookie world and what opportunities lie ahead for marketers using data in 2021.

audience targeting, cookieless, press release, eyeota, contextual, illuma

Eyeota and Illuma Technology Partner to Deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem

By: Eyeota

Industry-Leading Partnership Rethinks Audience Relevance and Expansion as Third-Party Identifiers Become a Thing of the Past. Eyeota announces partnership with Illuma Technology.

Kristina Prokop, Data Quality, cookieless, data privacy, identity, ad tech, eyeota, exchangewire, martech

Kristina Prokop in conversation with ExchangeWire

By: Eyeota

Eyeota CEO and Co-founder, Kristina Prokop recently joined ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and Martech on the MarTech Podcast.

Data Quality, cookieless, data privacy, floc, google chrome, cohort, adexchanger

Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC

By: Eyeota

Kristina Prokop, CEO and Co-founder of Eyeota, explains how the concept of cohorts is not a novelty in the marketing industry and why cohorts are the logical go-to strategy for advertisers in a privacy-first world.

Audience Data, telecommunications, mobile, omnichannel targeting, mobile audiences, telco

Eyeota Mobile Switcher and Subscriber Audiences

By: Eyeota

Did you know? According to eMarketer, the US telecom industry will be the fourth-largest spender in digital advertising this year, with $13.99 billion spent on digital ads. Eyeota can help you optimize your digital ad spend to reach the right customers.

audience targeting, Data Quality, data enrichment, ad tech, eyeota enrich

What is data enrichment and how to approach it successfully

By: Eyeota

Even in a marketplace where a substantial amount of customer interactions happen in digital channels, it’s still difficult to form a complete understanding of your customers. While robust first-party data provides you with what you currently know about your customers at a segment level and how they engage with you, data enrichment can help you go deeper.

audience targeting, Data Quality, cookieless, data transparency, identity, data onboarding, data enrichment, first party data, third-party data

Let's Stop Talking About Second and Third-Party Data - It’s All Non First-Party

By: Eyeota

Late last year, Kristina Prokop sat down with Project A’s Florian Heinemann for a general chat about Kristina’s time with Eyeota. One of the subjects that came up was the importance of first-party data and the confusing terminology that surrounds the three main data types.

That exchange turned out to be one of the most popular excerpts from the interview, so we thought it was worthwhile to provide you with a refresher on what the terms, first-, second- and third-party data actually mean.

After that, we’ll talk about why we should change the terminology to be more transparent and why the distinction between first-party and “non first-party” is the only one you need to worry about.

press release, connected tv, tv advertising

Eyeota partners with industry leaders on new initiative exploring the future of the data-driven TV ecosystem.

By: Eyeota

Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace.

gdpr, CCPA, audience targeting, Eyeota onboarding, Data Quality, data privacy, PII

How Data Onboarding Gives Brands New Opportunities To Reach Their Customers

By: Aaron Jackson, Chief Growth Officer

Brands have many opportunities to gain insight into their customer base through online and offline interactions, but this data is often siloed, leaving gaps in your understanding of existing and potential customers.

Data onboarding help to fill in the gaps and unlock opportunities for reaching new customers. With the support of a privacy-compliant data partner, you can find new clients more easily and then tailor experiences to their unique needs and preferences.

gdpr, CCPA, audience targeting, Eyeota onboarding, Data Quality, data privacy, PII

Maintaining Privacy Compliance Throughout the Data Onboarding Process

By: Aaron Jackson, Chief Growth Officer

In recent years, data privacy has become an increasing point of focus for governments and businesses around the world. Strong legislative efforts like the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have fundamentally changed the way brands collect and use customer data.

Partnership, audience data sessions, audience targeting, Data Quality, Dun and Bradstreet, DnB, Gino Palozzi

Audience Data Sessions Q&A with Dun & Bradstreet

By: Gino Palozzi, Senior Vice President of Marketing, Dun & Bradstreet

Q&A with Gino Palozzi, Senior VP of Marketing, who explains how Dun & Bradstreet's data, insights and AI platforms can help marketers to target the right audience, at the right time, through the right channels. Read more now to discover Gino Palozzi's data predictions for 2021.

Digital Advertising, digital marketing, identity, ad tech, eyeota, google chrome, identifier

Google’s Identifier Announcement Recasts Priorities for Future-Focused Data Companies

By: Kristina Prokop, CEO & Co-founder

Eyeota CEO and Co-founder, Kristina Prokop, gives an overview of what Google’s identifier announcement means for the advertising industry and the new best practices in Google’s new world. Read the full article in AdvertisingWeek360 by clicking on 'Read More' now.

howard luks, eyeota, senior management, news, aaron jackson, appointment, marc fanelli

Key Appointments in the Eyeota Senior Management Team

By: Eyeota

Although 2020 had many challenges, it also marked exciting developments at Eyeota. We invested heavily in transitioning over to our ID-agnostic infrastructure, extending channels of delivery and focusing on products that will enable brands to scale their first-party data strategies. We are very proud of the strong leaders at Eyeota who played critical roles in our evolution and in this exceptional year. As we position the company for continued expansion, I am very happy to announce the following changes:

audience data sessions, audience targeting, omnichannel campaigns, omnichannel targeting, social campaigns, amobee, luke hathaway

Audience Data Sessions: Eyeota chats to Amobee

By: Eyeota

In this installment of the Audience Data Sessions Kristina Prokop, CEO of Eyeota and Luke Hathaway VP, Social from Amobee discuss why you should include outside audience profiles in your social media advertising campaigns. You can watch the discussion here.

Partnership, audience data sessions, audience targeting, Data Quality, Privacy Compliance, EQDATA, jamie steele

Audience Data Sessions Q&A with EQ Data

By: Jamie Steele, Principal Consultant at EQ Data

In our Q&A with Equiniti Data, Principal Consultant Jamie Steele underlines the importance of values such as security and compliance when dealing with unique people data. Read more now to learn how marketers and brands can use EQ Data audiences for their campaigns.

digital marketing, Data Quality, offline data, data onboarding, online data

How to Integrate Offline and Online Data to Maximize Your Marketing ROI

By: Eyeota

It’s more important than ever for brands to offer personalized and consistent customer experiences across digital and offline channels. Today’s customers expect brands to deliver high-quality communications with every interaction.

Partnership, audience data sessions, audience targeting, Data Quality, bombora, mark dye

Audience Data Sessions Q&A with Bombora

By: Mark Dye, Chief Strategy Officer, Bombora

Bombora's Chief Strategy Officer, Mark Dye, provides an overview of Bombora and how marketers can use Bombora's B2B audiences to reach 'in-market' consumers globally.

What is Data Onboarding? All Your Questions Answered

By: Eyeota

Bringing your offline data to an online environment can help you develop more personalised customer experiences. With a trusted data onboarding partner, you can get a clear picture of how customers find and interact with your brand across digital channels.

audience targeting, Data Quality, data transparency, neutronian, ad tech, timur yarnall, data certification

The Data Quality Sessions: Transparency with Neutronian

By: Eyeota

Kristina Prokop, CEO Eyeota and Timur Yarnall, Co-founder, Neutronian have a one-to-one discussion on Data Quality and Transparency.

ANZ, Trent Lloyd, Australia, New Zealand, ad tech, eyeota, head of brand solutions

Co-Founder of Eyeota returns as Head of Brand Solutions, AU/NZ

By: Eyeota

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its co-founder, Trent Lloyd, has been appointed Head of Brand Solutions, Australia/New Zealand.

Partnership, audience data sessions, audience targeting, Data Quality, dataxpand, Alan Roñis, latam

Audience Data Sessions Q&A with DataXpand

By: Alan Roñis, Data Sales Director, DataXpand

Alan Roñis, Data Sales Director for Dataxpand (Entravision), shares more on the first data company to be founded in Latin America, their focus on Latin American and US Hispanic audiences and how they can aid marketers and brands worldwide. Read more now.

Kristina Prokop, Digital Advertising, data, cookieless, identity, data onboarding, floc, google chrome, privacy sandbox, turtledove, first party data

The impact of Google Chrome changes means real opportunities for brands and advertisers.

By: Kristina Prokop, CEO & Co-founder

Kristina Prokop, Eyeota CEO and Co-founder, outlines the impact of the Google Chrome update on the future of cookieless digital advertising and the opportunities this brings for brands and advertisers.

cookieless, howard luks, comscore, dentsu aegis

In Partnership with Eyeota, Comscore Expands Cookie-Free B2B Audience Targeting Solutions for Europe

By: Eyeota

In partnership with Eyeota, Comscore is expanding its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviours through privacy-friendly contextual signals based on B2B data.

social marketing, digital marketing, audience targeting, Data Quality, research data

Audience Data Sessions Q&A with AnalyticsIQ

By: Margo Hock, VP of Partnerships at AnalyticsIQ

Margo Hock, VP of Partnerships for AnalyticsIQ, gives us the scoop on how AnalyticsIQ’s unique marketing data infused with cognitive psychological research is making an impact on marketers and data science teams in 2021, and what’s ahead.

digital marketing, audience targeting

CEO Kristina Prokop on The MadTech Podcast

By: Eyeota

Eyeota CEO Kristina Prokop joins the ExchangeWire team on The MadTech Podcast to discuss perceptions of privacy, Facebook's plea to Apple users to opt into tracking, and the US government's decision to suspend legal action against TikTok and WeChat. Kristina also talks to the team about Eyeota's post-cookie data solutions.

social marketing, digital marketing, audience targeting, GDR, Global Data Resources

Audience Data Sessions Q&A with Global Data Resources

By: Per Kristian Tandberg, Managing Director at GDR

We speak to Per Kristian Tandberg, Managing Director at Global Data Resources, about the importance of data privacy, GDR's extensive global neighborhood data and some key opportunities for brands using data in 2021.

Data Quality, Audience Identity Resolution, cookieless, identity, ad tech, id agnostic, tapad

ID Agnostic Solutions: Eyeota Announced as Early Partner of Tapad Switchboard

By: Eyeota

Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem.

Data Quality, Audience Identity Resolution, cookieless, id5, universal id, identity, id agnostic, eyeota

ID Agnostic Solutions: Eyeota Integrates ID5’s Universal ID

By: Eyeota

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution.

privacy, Data Quality, Audience Identity Resolution, cookieless, data privacy, identity

Privacy and Data in the 2020s: Misgivings, Misunderstandings, and Missed Opportunities

By: Marc Fanelli

Our SVP of strategic partnerships and global data supply, Marc Fanelli, reviews the misgivings, misunderstandings, and missed opportunities for data and privacy in the 2020s, from new privacy legislations to global technological innovations to substitute third-party cookies.

audience targeting, Data Quality, data diversity, anna feely, Specialists marketing services, deterministic data, data enrichment

Audience Data Sessions Q&A with SMS, Inc

By: Anna Feely, VP of Business Development at SMS, Inc

Q&A with Anna Feely, VP of Business Development at Specialists Marketing Services, Inc., who shares more about the process of building privacy-compliant 1:1 deterministic data sets, its benefits for multichannel marketing, and the opportunities for marketers and brands using data in 2021.

Partnership, audience data sessions, audience targeting, Data Quality, cookieless, sharethis, michael gorman

Audience Data Sessions Q&A with ShareThis

By: Michael Gorman, SVP of Product and Marketing, ShareThis

Michael Gorman, SVP of Product and Marketing at ShareThis, shares insights into why it’s so powerful to harness behavioral data from across the open web, and his predictions for a cookie-less future in the context of increasing focus on data quality and consumer privacy. Read more below.

cookieless, identity, lotame, id agnostic, lotame panorama id, howard luks, eyeota

ID Agnostic Solutions: Eyeota Adopts Lotame Panorama ID

By: Eyeota

As third-party cookies disappear, Eyeota's integration with Lotame Panorama ID aligns with commitment to deliver ID agnostic, addressable and privacy-safe audience solutions at scale for brands and advertisers globally.

audience targeting, omnichannel campaigns, Michelle Harness, wiland, consumer data

Audience Data Sessions Q&A with Wiland

By: Michelle Harness, Division Vice President, Digital Agency Sales, Wiland

We spoke with Michelle Harness, Wiland’s in-house digital agency expert, on the power of leveraging data from consumer spending to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.

Chris Morse, Alliant

Audience Data Sessions Q&A with Alliant

By: Chris Morse, Director of Digital Partnerships at Alliant

Q&A with Chris Morse, Director of Digital Partnerships, about Alliant's transaction sourced audiences, leading the industry requirements for data quality & transparency, and the opportunities for brands and marketers using data in 2021.

Digital Advertising, digital marketing campaigns, Data Quality, data diversity, data transparency, press release, neutronian, ad tech

Neutronian and Eyeota Launch Data Quality Certification Initiative

By: Eyeota

Neutronian, a pioneer of independent data quality certification, and Eyeota, a leading global data platform, today announced the launch of a data quality certification initiative within the Eyeota Data Marketplace designed to give marketers transparency into the data quality powering ad campaigns.

Partnership, audience data sessions, audience targeting, Data Quality, blaine britten, stirista, audience segmentation

Audience Data Sessions Q&A with Stirista

By: Blaine Britten, VP of Data Solutions at Stirista

We talk to Blaine Britten, VP of Data Solutions at Stirista, who explains the benefits of using offline and online data to gain a more holistic view of your target audience and the opportunities for brands and marketers using data in 2021.

Human Resource, press release, new hire, vice president of product, rob armstrong

Eyeota Appoints Rob Armstrong as Vice President of Product

By: Eyeota

New York, NY — January 13, 2020Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product.

Audience Identity Resolution, cookieless, id5, mathieu roche

Demystifying Identity and the Cookieless Future - Part 2

By: Eyeota

In September Eyeota announced its global integration with ID5’s Universal ID to increase the clarity of its Audience Identity Resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

audience targeting, omnichannel targeting, adstra, Rick Erwin

Audience Data Sessions Q&A with Adstra

By: Rick Erwin, CEO at Adstra

Q&A with Rick Erwin, Adstra's CEO, who speaks with Eyeota about the current industry trends, reshaping Adstra, and what he sees happening in 2021.

Audience Identity Resolution, cookieless, id5, mathieu roche

Demystifying Identity and the Cookieless Future - Part 1

By: Eyeota

Eyeota recently announced its global integration with ID5’s Universal ID to increase the clarity of its audience identity resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

Technology, cookieless, data footprint

Eyeota x IAB: Shifting Consumer Perceptions Toward Data as a Commodity

By: Georgina Bankier, Director, Commercial Development, Asia Pacific, Eyeota

Georgina Bankier, Director of Commercial Development, APAC guest writes for IAB Southeast Asia and India on the technological transformation in the advertising landscape as a result of consumers' new-found awareness of their own data as a valuable asset. How are companies tackling consumer concerns? What are alternative solutions in this rapidly changing environment?

Publisher, Branded Data Partners, New Zealand, audience targeting, scroll media

Audience Data Sessions Q&A with Scroll Media

By: Vinay Shriyan, Scroll Media

Q&A with Vinay Shriyan from Scroll Media on harnessing the power of first party audiences and his data predictions for 2021.

Audience Data, Digital Advertising

Why Data Quality Matters - Part Three

By: Eyeota

The tech regulatory spotlight has shifted recently, away from data privacy and ownership issues towards those around anti-trust and fake news. The public have been largely made aware of the issues and regulators have sought to address them. Now the industry can continue to move forward with perhaps less heated scandal and a more nuanced approach to regulation.

Read on to find out more in Part Three of our 'Why Data Quality Matters' series.

Audience Data, Affinity Answers, Marketers, digital marketing, audience targeting, data transparency, Josh Raper

Audience Data Sessions Q&A with Affinity Answers

By: Josh Raper, Affinity Answers

Q&A with Josh Raper, VP Marketing for Affinity Answers on the importance of data quality and his predictions for 2021.

Audience Data, Marketers, digital marketing, audience targeting, dbm atlas

Audience Data Sessions Q&A with DBM Atlas

By: Chris Riquier, DBM Atlas

Q&A with Chris Riquier at DBM Atlas on establishing Australia’s first digital audience set powered by a dedicated financial services ecosystem.

Audience Data, Digital Advertising

Why Data Quality Matters - Part Two

By: Eyeota

December 31st is creeping closer and with it the end of the roller coaster year that’s been 2020. The ever-changing trends in consumer behaviors during the Covid-19 crisis has meant brands are reevaluating where their audiences are going, what media they are consuming and where they’re consuming it.

Read on to find out more in Part Two of our 'Why Data Quality Matters' series.

Audience Data, Digital Advertising

Why Data Quality Matters - Part One

By: Eyeota

Eyeota recently brought together a panel of experts from across the industry to discuss how they are working together to address multiple challenges to enable brands to build trusted consumer relationships using quality data sets from multiple sources. Read on to find out more.

Eyeota onboarding, equifax, data onboarding, press release

Eyeota Expands Equifax Digital Audiences into Argentina

By: Eyeota

Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach.

Audience Identity Resolution, cookieless, id5, mathieu roche, identity

Audience Data Sessions Q&A with ID5

By: Mathieu Roche, ID5

Q&A with Mathieu Roche at ID5 on solving the identity challenge and offering brands a valid cookieless alternative to the Walled Gardens.

gdpr, Data Quality, IAB, Privacy Compliance, consent framework, TCF 2.0, consent, CMP, data privacy, data transparency

Eyeota is registered vendor of the IAB TCF v2.0

By: Eyeota

Eyeota is a registered vendor with the IAB Transparency and Consent Framework, version 2.0. 

Audience Data, Partnership, Digital Advertising

Our Data Quality Committment To You

By: Kristina Prokop, CEO & Co-founder

It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.

omnichannel campaigns, omnichannel targeting, social campaigns, location-based audiences, mobile audiences, lifesight

Audience Data Sessions Q&A with Lifesight

By: Tom Gregory, Lifesight

Tom Gregory, Country Manager of Australia & New Zealand, shares more information about the Lifesight mobile, and explains why brands should integrate ‘Phygital’ based audience behaviours into their digital marketing strategies.  combining offline and online behavioural data sets we help advertisers further refine targeting. Feedback from advertisers is that well targeted campaigns using Lifesight audience segments deliver better results across different metrics whether online conversion metrics, video completion rates or exposed Footfall into store.

B2B, Eyeota onboarding, abm, Account Based Marketing, Selling simplified, offline data

Audience Data Sessions Q&A with Selling Simplified

By: Charlie Whife, Selling Simplified

Charlie Whife, VP of Global Sales at Selling Simplified, shares detail into the process of capturing the right B2B data variables for effective Account-Based Marketing, and why first-party data is going to be a priority for brands in a cookieless world. 

Thought Leadership, Marketing, Data Quality

Standardizing the Definition of Data Quality

By: Kristina Prokop, CEO & Co-founder

Kristina Prokop. CEO, writes for streetfightmag.com: If you ask ten people what data quality means, you’ll get ten different answers. 

What’s more, you’ll also find that the majority of folks don’t know where their data comes from or how it’s stitched together. To be fair, it’s all very complex stuff — and that’s just one reason it needs to be standardized. After all, data quality is vitally important to most brand marketers and other business decision makers. They deserve to have standards around it. 

Press Releases, Audience Identity Resolution, cookieless, id5, universal id, data diversity

Eyeota Integrates ID5’s Universal ID to Enhance Audience Identity Resolution

By: Eyeota

Eyeota integrates with ID5’s Universal ID is part of its larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

Audience Data, political targeting, social targeting, US Elections 2020

How to engage with Undecided Voters

By: Derek Klimkowski, VP of Agency Sales

US Elections 2020 | Eyeota uncovers the traits of Undecided Voters to optimize campaign engagement and success.

Audience Data, Partnership, Digital Advertising

Eyeota continues to Grow and Grow

By: Eyeota

It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.

Audience Data, Partnership, Data Quality

Eyeota Earns IAB Tech Lab Compliance Certification for Data Transparency

By: Eyeota

Eyeota has announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal

Research, social marketing, digital marketing, audience targeting, GfK, geomarketing

Audience Data Sessions Q&A with GfK

By: Jascha Metin, GfK

Jascha Metin, Senior Sales Consultant at GfK, shares insights into the power of using geodata on the regional distribution of purchasing power, consumer preferences, and other location-specific factors to enhance audience profiles, enabling brands to optimize engagement with their target customers across digital and social media channels.

Audience Data, cellular advertising, omnichannel campaigns, telcos, mobile, social campaigns

New: Eyeota Mobile Switcher and Subscriber Audiences

By: Eyeota

Created exclusively for US cellular, telecommunications and network providers, Eyeota’s Mobile Switcher & Subscriber audiences enable brands to enrich omnichannel campaign performance, optimize brand awareness and loyalty, and drive customer retention like never before.

Press Releases, Audience Data, Partnership, Digital Advertising, Eyeota onboarding, GfK

Eyeota Expands GfK Onboarding Agreement Into New Markets

By: Eyeota

Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries. 

social marketing, digital marketing, yougov, audience targeting

Audience Data Sessions Q&A with YouGov

By: Dörthe Jans, YouGov

We speak to Dörthe Jans, Director of Audience Data at YouGov, about her role and how using survey-based data can bridge campaign planning and execution to deliver a single-view for audience targeting across digital display, video and social channels.  

Audience Data Sessions Q&A with Kantar

By: Rachel Macey, Kantar

Rachel Macey, the UK Digital Solutions Business Partner for Kantar’s Media Division shares the company's future data predictions, and why brands and marketers should integrate consumer insight data into their digital marketing and advertising campaigns.

Advertiser, Digital Advertising, podcast

Real solutions for Cookieless Targeting

By: Anand Das

Eyeota CTO Anand Das guest blogs for SmartBrief on the topic of cookieless targeting. 

Targeting will be much harder for brands as third-party cookies begin to wane. Advertisers will have to start looking to publishers, first-party data providers and technologies like machine learning to build robust new solutions.

 

data, data science, data storytelling

The Skills Needed for Data Storytelling

By: Marc Fanelli

by Marc Fanelli, SVP Strategic Partnerships and Global Data Supply, Eyeota. Extracted from I-COM Data Storytelling Council whitepaper.

It is important to recognise that the term “Data Storytelling” is a double-edged sword. Businesses increasingly require complex data analysis that drives business decision-making into narratives that are consumable, understandable and able to be democratised across organisations – to both technical and non-technical people alike.

 

Audience Data, Partnership, Digital Advertising

Five Areas Marketing Needs to Address for Better Data Storytelling

By: Eyeota

Marc Fanelli, SVP Strategic Partnerships and Global Data Supply, has contributed to the latest I-COM Data Storytelling Council whitepaper - Five Areas Marketing Needs to Address for Better Data Storytelling.

Download the full whitepaper to learn more.

 

Advertiser, Digital Advertising, video

In Conversation: Eyeota and Amobee Talk Audiences for Social Campaigns

By: Eyeota

Watch this discussion between Kristina Prokop, CEO of Eyeota, and Luke Hathaway VP, Social from Amobee to learn why you should include omnichannel audience profiles in your social media advertising campaigns.

 

Advertiser, Digital Advertising, podcast

CEO Kristina Prokop chats data on the Stirista Podcast

By: Eyeota

Eyeota CEO Kristina Prokop joins Stirista's VP of B2B Products, Vincent Pietrefesa and CEO Ajay Gupta on their The Marketing Stir Podcast. Take a listen to learn how Kristina founded Eyeota, complying with GDPR and lots of other data related issues!

 

Audience Data, Partnership, Digital Advertising, social targeting

Eyeota Audiences Now Available for Social Activation Through Amobee

By: Eyeota

Eyeota has formed a unique partnership with Amobee which enables marketers to seamlessly connect with their target audiences on Facebook, Instagram, Pinterest, Snapchat and Twitter. Eyeota’s social audience activation is now available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC). 

Advertiser, Digital Advertising, podcast

Webcast: CEO Kristina Prokop on Programmatic and Identity

By: Eyeota

Our CEO Kristina Prokop is a guest on the ID5 laptop-side chat series. Watch now to see Kristina in conversation with Mathieu Roche, CEO of ID5 and Kasper Skou, CEO of Semasio - chatting about all things programmatic and identity related. 

 

Advertiser, Digital Advertising, video

Eyeota x TBWA: Audience Data Session...At Home

By: Eyeota

A new instalment of our brand new video series - Audience Data Sessions...at home! 

Derek Klimkowski from Eyeota talks to Ye Wang from TBWA\Worldwide about how the agency has been communicating with clients and employees over the last few weeks.

Watch the conversation here.

Advertiser, Digital Advertising, podcast

Replacing the “Data Buyer Beware” Mentality with Transparency

By: Eyeota

Here independent data auditor, Neutronian, outline some of the practices that stood out to them during our recent certification including transparency and privacy.

Advertiser, Digital Advertising

Video: Data Quality with Neutronian

By: Eyeota

Eyeota has recently been awarded one of the first Neutronian Certification Badges. To learn more about the importance of quality data, what exactly goes into a data audit and the worthy mission of Neutronian, watch this discussion between Kristina Prokop, CEO of Eyeota and Timur Yarnall, CEO of Neutronian. 

Audience Data, Digital Advertising, Agencies, political targeting, social targeting

Why engaging passionate TV audiences can drive revenue for your brand.

By: Josh Raper

Guest blog by Josh Raper, VP of Marketing, Affinity Answers.

Audience Data, Digital Advertising, Marketing, Technology, social targeting, covid, auto

How COVID-19 is changing the way we browse, share and buy.

By: Matt Palmaccio

Guest blog by Matt Palmaccio – Director of Product Marketing at ShareThis.

Advertiser, Digital Advertising, podcast

Podcast: CEO Kristina Prokop in conversation with Florian Heinemann

By: Eyeota

Our CEO Kristina Prokop chats with Florian Heinemann, Founding Partner at Project A Ventures about programmatic advertising, audience segmentation and campaign targeting.

Click on the button below to listen to the podcast.

Audience Data, Digital Advertising

Eyeota Awarded Independent Verification of Data Quality and Compliance

By: Eyeota

Eyeota is proud to announce that it has been awarded with a Neutronian Certification Badge for its Eyeota Branded Segments.

“Being one of the first to be certified is a significant honor,” said Kristina Prokop, CEO and co-founder of Eyeota. “Quality and transparency have always been vital aspects of our data business and now, more than ever, those principles are critical for brands’ bottom lines. For the first time, Neutronian is offering our industry an independent verification of these important elements to encourage more transparency moving forward."

Audience Data, Digital Advertising, Agencies, political targeting, social targeting, adstra

Deliver Political Campaigns With Precision

By: Charlie Swift,

Guest blog by Charlie Swift, EVP – Head of Marketing and Account Management, Adstra.

Political discourse is more active than ever.

 

Advertiser, Digital Advertising, video

Eyeota x Horizon Media: Audience Data Session...At Home

By: Eyeota

A new instalment of our brand new video series - Audience Data Sessions...at home! 

Derek Klimkowski from Eyeota chats with Maikel O'Hanlon from Horizon Media about the shift in internal communications within the agency and how to provide good service to clients at this time.

Watch the conversation here.

 

Press Releases, Branded Data Partners, Partnership

Eyeota and Equifax Expand Partnership into New Zealand

By: Eyeota

Eyeota is pleased to announce an expansion of our strong, collaborative partnership with Equifax in New Zealand.

Marketers in New Zealand can now draw on unique financial insights and risk profiles from across the credit-active population to make relevant offers for finance products. This may help advertisers to be more responsible with campaign delivery by avoiding advertising to consumers that may be at risk or not eligible for certain types of credit offers.

Press Releases, Branded Data Partners, Partnership

Eyeota and YouGov Expand Partnership into Seven New Markets

By: Eyeota

Eyeota is pleased to announced the expansion of our data partnership with YouGov into seven new markets. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the United Kingdom and Germany have been able to access YouGov/Eyeota audiences since 2016. 

Advertiser, Digital Advertising, video

Eyeota x Crossmedia: Audience Data Session...At Home

By: Eyeota

A new instalment of our brand new video series - Audience Data Sessions...at home! 

Jane Aull from Eyeota speaks with Jay Krihak from Crossmedia about how best to communicate with and help clients at this time.

Watch the conversation here.

 

Audience Data, Digital Advertising, Strategy

Eye on: Home Fitness Audience Playbook

By: Eyeota
With most gyms temporarily closed, consumers are turning to home equipment, exercise bikes, weights, personal fitness trackers, and supplements to stay fit while confined. According to eMarketer, monthly spending by U.S. consumers on home fitness products and services has increased by 35 to 40% in March 2020*.
 
Brands and marketers should leverage this surge in demand by activating audience data for campaigns to engage consumers interested in keeping fit, as well as connecting with those with strong past purchases on health and fitness.
 
Check out the Eye On: Home Fitness Audience Playbook to discover audience data strategies and segments to identify, reach and engage your best future customers
Advertiser, Digital Advertising, video

Eyeota x Programmatic Mechanics: Audience Data Session...At Home

By: Eyeota

Introducing our brand new video series - Audience Data Sessions...at home! 

Over the next few weeks, we'll be sharing the conversations we have been having with our partners, clients and industry friends about the impact that COVID-19 is having on digital advertising.

First up is Travis Roznos from Eyeota chatting with Jason Deutsch and Jessica Cordero from Programmatic Mechanics.

 

Audience Data, Marketing, Strategy

The Effect of COVID-19 on Marketing Strategies - and what to do about it

By: Marc Fanelli

Despite the entire city of Manhattan being in complete lockdown, I was still able to spend an enjoyable evening of dinner and discussion with my I-COM peers albeit at home rather than our usual restaurant meet-ups (though some of the green screen backdrops were very clever!). We gathered to listen to Chris Cable, Director of Data, Analytics and Strategic Planning at Diageo, USA deliver the keynote presentation about the effects of COVID-19 on marketing and the strategies to adapt to the changes.

Publisher, data owners

Publishers: How to Make Additional Revenue from your Data

By: Eyeota

Publishers continue to feel the pressure as they battle GDPR requirements in the EU, and CCPA in the US on top of the unrelenting competition from Facebook, Google and Amazon and the impending deprecation of third-party cookies. These issues are all having an impact on the publishers revenue goals. And now the Coronavirus pandemic has further compounded all these issues to such a point that “Digiday Research found that 88% of publishing executives surveyed expect to miss their business goals this year due to the outbreak.” However, there is a powerful but relatively dormant source of revenue that a publisher might currently be sitting on - data.

Kristina Prokop, Digital Advertising, Cookies

MarTech Cube Interview with Kristina Prokop

By: Eyeota

“Focus on the problem, you’re solving for your customers. Don’t build products that you think they need; know their pain points and the exact issues you’re solving for them".  Read on for more insights from CEO Kristina Prokop in discussion with MarTech Cube.

Publisher, Kristina Prokop, Cookies

State Of Digital Publishing Interview with Kristina Prokop

By: Eyeota

Eyeota CEO, Kristina Prokop, chats with State of Digital Publishing about her career, her pathway into ad tech, how publishers can generate revenue from their data and her view on the deprecation of third-party cookies. 

Audience Data, Digital Advertising, Agencies

10 Ways Audience Data Can Help You Reach Consumers During COVID-19

By: Eyeota

The entire advertising industry is going through an extremely difficult time right now as all advertisers are having to make immediate changes to their current marketing strategies based on rapidly changing information. It is likely that consumers will be spending increased time online over the coming weeks and probably months so with that in mind, here are 10 audience targeting strategies to consider during this period.

Audience Data, Data Marketplace

Health, Hygiene and Entertainment Audience Guide

By: Eyeota

Here at Eyeota we recognize that many brands are trying to help consumers stay safe, well and healthy at this time. We are committed to making it easier for marketers to identify, reach and engage the right consumers.

The Eye On: Health, Hygiene and Home Entertainment guide has segment recommendations to connect with consumers and share information about relevant products and services. Download our guide here now.

Audience Data, Thought Leadership

COVID-19: Eyeota is here to support you

By: Kristina Prokop, CEO & Co-founder

In the midst of the global challenges Coronavirus (COVID-19) poses for all of us, it is critical that we all focus on what is most important - the safety and health of our families, our communities and our employees, clients and partners. Eyeota has been focusing on measures to minimize all potential risk factors while maintaining the high levels of service and responsiveness you are accustomed to. 

Audience Data, Thought Leadership, Events

Why data quality and transparency matters

By: Howard Luks

We recently hosted a session on "Why data quality and transparency matter" with the IAB Tech Lab and Neutronian. Read my top 3 takeaways from the session here.

Features, audience data sessions

Audience Data Sessions | Mind the Gap Session with YouGov

By: Eyeota

How Research-Based Audiences Help To Close The Loop Between Campaign Planning & Measurement.

Did you know that research-based data not only adds value at the campaign planning phase but can also enable brands to better target consumers throughout the digital advertising lifecycle?

Features, podcast

Podcast: Surviving In A Cookie-less Environment

By: Eyeota

In recent months, the digital advertising industry has seen a shift towards a future where third-party cookies will no longer be in use.

For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.

Features, Panel

Panel: Connecting the Data Chain

By: Eyeota

With Adform, Eyeota, Pierian, Permutive & YouGov

From a marketer, data owner and platform point of view, Eyeota discusses Connecting the Data Chain with some of the key players in the digital media industry.

Features, spotlight on

Spotlight On | Experian UK Health & Beauty Audiences

By: Eyeota

Spending on health & beauty products by UK internet users remains in the top 5 of online retail categories.

Influence beauty buyers with Experian UK's Health & Beauty audiences, powered by Experian and Boots UK.

Press Releases, Branded Data Partners, Partnership, ANZ

Eyeota Partners with DBM Atlas, an Award-Winning Data-Empowered Consulting Service for Financial Services Marketers

By: Eyeota

Sydney, Australia -- February 5, 2020 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announces a new partnership with DBM Atlas, the largest financial services research agency in Australia.

Press Releases

Eyeota Appoints Marc Fanelli as SVP of Strategic Partnership and Development

By: Eyeota

New York, NY – January 29, 2020Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the appointment of Marc Fanelli as senior vice president (SVP) of strategic partnerships and development.

Press Releases, APAC, Branded Data Partners, Partnership, ANZ

Eyeota Announces an Exclusive Partnership with Scroll Media, Reaching Nearly Half of the Population of New Zealand

By: Eyeota

Sydney, Australia -- January 16, 2020 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced an exclusive partnership with Scroll Media, a key digital ad network in New Zealand.

Audience Data

Podcast: Surviving in a cookie-less environment.

By: Katie Grannell

For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.

Audience Data, Audience Data Summit

Panel: Connecting the Data Chain

By: Katie Grannell

Our panel of experts discuss how marketers can optimize and connect 1st, 2nd and 3rd party data to reach their best customers. With Adform, Eyeota, Permutive, Pierian, and YouGov. 

Audience Data, Marketers, Retail

How Brand Affinities Can Help You Win The Holiday Season & Beyond.

By: Katie Grannell

Watch the Eyeota Audience Data Sessions with Affinity Answers to learn:
1. How programmatic targeting has evolved to include in-depth, brand-level data.
2. The opportunities to intercept customers who are most likely to shop your competitors.
3. The benefits of using brand affinities to win this holiday season and beyond.

Press Releases, Kristina Prokop

Eyeota Appoints Kristina Prokop CEO

By: Eyeota

New York, NY -- Monday, December 09, 2019Eyeota, the audience technology platform, today announced that co-founder Kristina Prokop has been appointed chief executive officer (CEO) as co-founder Kevin Tan steps down from the role. 

Kristina Prokop, Talent, Business

Eyeota Brings In Co-Founder Kristina Prokop As CEO

By: Eyeota

Eyeota co-founder Kristina Prokop talks to Ad Exchanger about returning to lead the data company as CEO.

Press Releases, APAC, Branded Data Partners, Partnership, ANZ

Eyeota Introduces Gaming Audiences in Asia Pacific Through New Partnership with Ziff Davis

By: Eyeota

Sydney, Australia -- November 28, 2019 --  Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced a new partnership with global digital media company Ziff Davis, a division of J2 Global.

Press Releases, Branded Data Partners, Partnership, United States, Research

Eyeota Releases Proprietary Research on Holiday Shoppers and Consumer Electronics with Ziff Davis

By: Eyeota

New York, NY -- November 13, 2019 --  Eyeota, the leading audience technology platform enabling the intelligent use of data, today released its 2019 Consumer Electronics Holiday Shopping Study with Ziff Davis.

Audience Data, Eyeota Insights, Features

How To Target Beauty Consumers Online

By: Alex Fu, Global Director of Audience Insights

The Beauty and Personal Care sub-sector has grown rapidly in the past several years, as consumers flock to buy new products from both legacy beauty brands and new start-up brands. An influx of Korean beauty products, such as face masks, and sustainable, natural products are also major contributors to this growing sector.

The new Eyeota 2019 Eye On: Beauty report outlines a number of industry trends and audience targeting strategies to reach niche beauty and personal care consumers.

Press Releases, APAC, Branded Data Partners, Partnership, ANZ, New Zealand

Eyeota Boosts New Zealand Presence by Partnering with DOT Loves Data

By: Eyeota

Sydney, Australia -- October 15, 2019 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its offering in Oceania by partnering with New Zealand-based DOT Loves Data, a data company that joins the dots between data science, marketing, and business strategy to develop data analysis products.

Press Releases, New Hires and Offices, US

Entrepreneur Anand Das Joins Eyeota to Lead Technology Team, Hires New VP of Engineering

By: Eyeota

San Francisco, CA -- October 9, 2019 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced entrepreneur and industry veteran Anand Das joined as chief technology officer (CTO) to propel the company’s technological developments through the era of global data privacy regulation. Vasu Cherlopalle has been appointed vice president (VP) of engineering.

Audience Data, Eyeota Insights, Features

5 Top Audience Targeting Strategies Ahead of This Holiday Shopping Season

By: Alex Fu, Global Director of Audience Insights

It's that time of year when advertisers start to think about their holiday campaigns. So what can we learn from retail advertisers and agencies audience targeting strategies over the last 18 months?

The new Eyeota 2019 Eye On: Retail report uncovers a number of key insights ahead of this holiday season - read on to learn more.

Features

Retail Spending Over Time by Vertical and Region

By: Eyeota

As the year winds down and people around the world start eyeing their holiday shopping lists, marketers need to focus on the nitty-gritty elements of retail spend, such as timing, category and region. Audience technology platform Eyeota released a report breaking it all down, and the differences provide insight for marketers looking to capitalize.

Press Releases, Branded Data Partners, Americas

Equifax Data-Driven Marketing Digital Customer Insights Now Available Through the Eyeota Audience Marketplace

By: Eyeota

Equifax Data-driven Marketing, the marketing data, analytics and technology solutions capability of Equifax Inc. (NYSE: EFX), today announced a collaborative relationship with audience technology platform Eyeota. This expanded relationship makes Equifax DDM’s digital consumer segments now available through the Eyeota Audience Marketplace under the IXI Digital label. 

Consumer Data Concerns: Let’s Admit There’s A Problem

By: Pieter De Zwart

The ad tech industry today is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or talking about shiny things like "cookieless," which to date is more hope than strategy.

Eyeota CTO Pieter de Zwart shares his thoughts on how the industry can work collectively to combat these long-term threats with combined, shared resources.

Digitally Native Brands Show How To Use Consumer Data When Selling Direct

By: Eyeota

Direct-to-consumer brands leverage data to effectively market to their customers, using channels, messages and even real-world experiences in ways that allow them to create touchpoints that engage all along the path to purchase.

Kevin Tan, Eyeota CEO & Co-Founder, shares steps on how brands can catch up, and even get ahead, by recognizing how critical data is to their success—and their survival.

Press Releases, APAC, Branded Data Partners, Australia

Eyeota Grows Lifestage Audience Solutions with New Partnerships with Greater Data and Defin’d by Finity

By: Eyeota

Eyeota has announced new partnerships with two Australian data providers, Greater Data and Defin’d by Finity. These partnerships will expand Eyeota’s audience solutions and address the growing demand for audience data in the Australian market.

Audience Data Summit, Features, Cookies

Podcast: Surviving In A Cookie-less Environment

By: Eyeota

In recent months, the digital advertising industry has seen a shift towards a future where third-party cookies will no longer be in use. For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.

Audience Data, Eyeota Insights, Features

5 Effective Audience Targeting Strategies for Travel & Leisure Brands

By: Alex Fu, Global Director of Audience Insights

Travel Brands are one of the biggest spenders on audience data seen on the Eyeota Audience Data Platform. So how has this diverse group of advertisers which includes airlines, booking sites, travel agents, hotels and auto rentals been using audience data to reach their target audiences?

The 2019 Eye On: Travel report has uncovered a number of key insights around how travel and leisure-related advertisers and agencies develop and execute global audience targeting strategies - read on to learn more.

Features, CCPA

CCPA: The Countdown to Compliance

By: Eyeota

CCPA will come into force on January 1, 2020 so how will this affect you? Increase your knowledge and understanding of the main points of this new legislation by reading our key highlights summary here.

Audience Data, Features

How To Build An Audience Targeting Strategy

By: Eyeota

A recent Econsultancy survey showed that the majority of marketers (55%) say that utilizing data for effective audience segmentation and targeting is one the highest priorities in 2019. Being able to select the right audiences for your goals is crucial for campaign success but the sheer amount of data that a marketer has access to these days may feel overwhelming.

What are the 5 key steps you need to consider when building an audience targeting strategy? 

Audience Data, Audience Data Summit, Features

Audience Targeting Strategies for Travel Brands

By: Alex Fu, Global Director of Audience Insights

At Eyeota, we see spend across all major verticals and travel is one of the biggest spenders on audience data so, with summer vacations around the corner, let's take a closer look at some developing audience strategies for the travel sector that were presented at the Eyeota Audience Data Summit recently. 

Audience Data, Infographic, Eyeota Insights

Understanding World Cup Fans

By: Alex Fu, Global Director of Audience Insights

The 2019 Women’s World Cup is in full swing and early numbers indicate that we should see a record setting number of fans tuning in. We wanted to learn more about World Cups Fans and how marketers can engage with this growing audience.

Digging in to Data & Analytics

By: Howard Luks

In this exclusive interview with MarTech Advisor, Howard shares tips on how to connect the dots to better understand and serve a prospect’s buyer journey.

Howard answers questions on:

  • How to foster data and analytics to gain consumer insights
  • Which factors influence consumer behavior in an omni-channel setup
  • How to ensure maximum transparency in audience data collected programmatically

What is the Future of Advertising?

By: Eyeota

Eyeota Co-Founder and CEO, Kevin Tan, shares his thoughts on the future of advertising.

Press Releases, APAC, New Hires and Offices, Singapore

Phoebe Ang Joins Eyeota as Chief Financial Officer from Dentsu Aegis Network

By: Eyeota

Eyeota has announced the appointment of its chief financial officer (CFO), Phoebe Ang.

Joining Eyeota from Dentsu Aegis Network, Phoebe will be based in the Singapore office and will partner with CEO Kevin Tan to spearhead exponential and international growth in the coming years. 

Platforms, Blog, Agencies

Say Hello to Our New Taxonomy

By: Eyeota
As part of our commitment to make data make sense, we recently launched a new Eyeota Taxonomy. We implemented changes based on our client’s feedback and created all-new, performance-based audience segments that are aligned to industry verticals and are more relevant to buyers and their customers. Find out how these changes will help you.
Digital Advertising, Eyeota Insights, Marketing, Features, Blog

Drive Your Audience Strategy Forward

By: Alex Fu, Global Director of Audience Insights
The automobile sector is one of the largest contributors of digital marketing spend but how are they using audience data? Here's five key insights taken from our new Eye on: Automotive insights report. Plus find out how to get your own copy of the report.
Press Releases, New Hires and Offices, Australia

Eyeota Appoints Andrew Gilbert as Commercial Director - Australia and New Zealand

By: Eyeota

Seasoned executive will expand presence and grow revenue across the region.

Audience Data, Features, gdpr

Location Intelligence 2019 - Marketers Adapt to Evolving Privacy and Data Landscape

By: Jill Orr, COO

Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation.

eMarketer interviewed several industry luminaries including Jill Orr, COO at Eyeota, to uncover how marketers are using location data, how location data quality has evolved, consumer attitudes toward sharing location data, and how the advertising industry reacted to GDPR.

 

Audience Data, Features, gdpr

Confidence Returning To Buying And Selling Data

By: Aaron Jackson, Managing Director International

Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson in Campaign Asia.

Press Releases, New Hires and Offices, United Kingdom

Eyeota Appoints Paul Kelly as Commercial Director - Europe

By: Eyeota

Internationally conditioned executive will drive European revenue growth initiatives.

Thought Leadership, Features, Technology

Assessing your Data Stack

By: Eyeota

Chris Emme, Managing Director, Americas at Eyeota writes for the IAB on how to assess your data stack: "The ad tech landscape has outlived an era of turmoil marked by an overabundance of players with fragmented data solutions (buying technologies). In their wake, over-promising and under-delivering resulted in a period of confusion. As the dust finally settles, however, brands can now more clearly see whom the key players are in the platform space and make decisions about their tech stacks accordingly. Simultaneously, marketers are choosing particular buying platforms to automate media buying across search, social, display, mobile and more, and are now on the road to true automation."

Publisher, Features

How to Build a Data Monetization Strategy

By: Eyeota

The IAB recently released their The State of Data report, which showed that more than $19 billion will be spent in the US on third-party data and on the technical solutions to manage this data in 2018, which represents a 17.5% increase on 2017.

Thought Leadership, Features, Technology

What, if anything, comes after the cookie?

By: Eyeota

Pieter de Zwart, Eyeota Chief Technology Officer explores the future of the cookie for The Drum. The cookie’s fall from grace has been nothing short of epic. Misused and abused, the cookie has carried the blame for the consumer privacy concerns that plague programmatic advertising to this day. While many have already declared it dead, it might serve us all to pause and acknowledge that, in truth, the cookie is far from obsolete. It’s likely that cookies will play a more peripheral role in digital advertising moving forward, but for now, they are still the fundamental backbone of the internet.

Digital Advertising, Marketing, Features, Blog

5 Ways That Financial Advertisers Targeted Audiences in 2018

By: Alex Fu, Global Director of Audience Insights

Financial services advertising, which includes (but is not limited to) commercial banking, insurance, investment and credit card advertisers, is a major contributor to global digital advertising spend the U.S. In fact, digital spend from the financial services sector is expected to reach $15.69bn in 2019, representing 12.1% of all digital ad spend in the U.S.1 

Press Releases, New Hires and Offices, United States

Eyeota Appoints Two New Executives to Fuel Continued Growth

By: Eyeota

The global audience data platform expands international leadership team with strategic hires to support corporate and business development as well as partnership management.

Features

Ad Tech 'Buying Spree' Not Over Yet

By: Eyeota

Speaking to AdNews, Eyeota international managing director Aaron Jackson said the ad tech buying spree is by no means over and more consolidation is inevitable, as data continues to lure companies in. He stresses that market contraction should not "cause concern".

Features

How Global Data Marketplace Eyeota Prepared For GDPR

By: Eyeota

Nine months on from the introduction of Europe’s General Data Protection Regulation (GDPR) and the first major fine has been handed down to Google for not being transparent and clear enough with consumers about how their data is being used. Aaron Jackson, Eyeota's Managing Director, International shares his advice about how to build a business with privacy at the heart of it.

Features

Top Trends that will Drive B2B Digital Growth in 2019

By: Eyeota

According to the IAB B2B Committee, programmatic and account-based marketing will be the top themes for B2B marketers in 2019. Derek Klimkowski, Head of Demand Sales for Eyeota shares his thoughts on the topic alongside other industry leaders.

Digital Advertising, Marketing, Features, Blog, Customer, gdpr

Eyeota 2019 Predictions: Data and the Ecosystem

By: Eyeota

As we close out a landmark year for audience data, let's take a look at what industry trends and developments we predict we'll see in 2019.

Digital Advertising, Audience Data Summit, Marketing, Features, Blog, Customer, gdpr

How the Eyeota Audience Data Summits Reflected A Year Of Change.

By: Aaron Jackson, Managing Director International

2018 has indeed been a year of change. Across the digital advertising economy in Europe, the swell of new legislation caused a wave of internal and external adjustments for brands and businesses in an effort to navigate the new regulations. 

Features

Improving revenue with programmatic advertising

By: Eyeota

Eyeota SEA GM Priya Khatri talks to Malaysia-based media outlet The Star about how data can play a crucial role in helping brands humanise their engagement with customers and build more meaningful relationships.

Features

The Power of Truly Global Data: Taboola Interview with Jill Orr, COO

By: Eyeota

Taboola sat down with Jill Orr, COO of Eyeota, to discuss what is relevant for advertisers today when considering third-party data solutions and how they can best incorporate new information into their marketing strategies.

Business Development, Marketing, Features, Blog

Data Owners: Unwrap New Revenue Opportunities this Holiday Season

By: Eyeota

 

Press Releases, APAC, New Hires and Offices, Singapore

Eyeota Bolsters APAC Presence with Two Key Team Appointments

By: Eyeota

Rohiet Ghildyaal and Christine Siholina join the expanding Singapore team to drive new business with local advertisers, agencies, data owners and research companies.

Press Releases, New Hires and Offices, Americas

Eyeota Appoints Chris Emme as Managing Director, Americas

By: Eyeota

Industry Veteran to Drive Company’s Strategic Client Engagement & Overall Business Growth across the Americas.

Marketing, Features, Blog

The Marketing Funnel Is Now Audience-Shaped

By: Eyeota

You may have noticed that Eyeota has a brand-new look. It's bolder, fresher and brighter than ever before but most importantly, it now better reflects our focus on audiences and how we are uniquely set up to help marketers and data owners understand their audiences better.

Press Releases, Audience Data, APAC, Partnership

Eyeota and Experian Expand Partnership With New Data Sets in Malaysia and Indonesia

By: Eyeota

Eyeota, the global leader in audience data, expands its partnership with Experian, a leading global information services company, making audience segments available to marketers and media buyers in Malaysia and Indonesia.  

The expanded partnership addresses the growing demand for audience data worldwide, and is an extension of Eyeota’s existing relationship with Experian in the United States, Australia, Japan, Hong Kong, Singapore, New Zealand, the United Kingdom, and Germany.

Features, Blog

Beyond Retargeting: Reach New Audiences for Better Prospecting

By: Eyeota

Re-targeting is an established part of most marketers’ digital strategy. Marketers see this an intelligent way to reach customers that have shown a clear interest in their products. However, there is a limit to how much of your own first party data that you can use so how do you reach similar audiences without repeatedly targeting your current prospects?

Features

Eyeota, TwentyCi Deliver Enriched Real Estate Audiences

By: Eyeota

Eyeota, the global leader in audience data, and TwentyCi, a data science company specialising in property data, partner to provide qualified audiences to brands and agencies targeting UK consumers at key stages of home-moving and type of home ownership. Paul Hickey, Director of Digital Solutions at TwentyCi, says, "We have seen that audiences at significant home-moving stages have a higher propensity to spend on categories such as auto, retail and finance. TwentyCi is very excited to partner with Eyeota to connect brands and marketers to this potentially high-spending audience."

Features

4 Ways Data Can Influence Consumers Along Their Buying Journey

By: Eyeota

U.S. car sales are estimated to reach 16 million this year. Original equipment manufacturers (OEMs) are doubling down on new designs, technology innovations and differentiating services to boost sales and win back customers.

Features

Industry Profile: Eyeota GM ANZ Peter Hunter

By: Eyeota

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This week we speak to Eyeota general manager for Australia-New Zealand, Peter Hunter.

Features

Priya Khatri Selected as Women to Watch in 2018

By: Eyeota

There's nothing like a few sessions judging the entries submitted to our annual Women to Watch list to make one feel one should really be working harder. Our judging team, made up of senior editorial members of Campaign Asia-Pacific, felt that this year's collection of over 100 entries was stronger than ever, and the sheer scale of achievements of the final 40 women we narrowed the list down to makes for quite phenomenal reading.

Press Releases

Howard Luks Joins Eyeota to Lead Data Products and Platform Partnerships

By: Eyeota

Eyeota hires Howard Luks as Senior Vice President, Data Products and Partnerships. In this newly created role, Howard will focus on global distribution partnerships, channel integrations and data, and direct the global platforms team out of New York.

Features

U.S. Leads In Data Buys For Back-To-School Campaigns

By: Eyeota

Data segments bought for back-to-school shopping campaigns varied greatly across industries. While some advertisers focused on interest, others were geared sharply toward sociodemographic.

Audience Data, Features, Blog

5 Myths About Audience Data and Programmatic

By: Eyeota

The programmatic buying of digital ads has transformed the display market over the last few years. The proportion of display ads bought programmatically continues to rise year on year - The Boston Consulting Group estimates that the total digital display and video ad market in APAC will increase from $14.5 billion in 2017 to $19.0 billion in 2020 and that programmatic’s share will rise from 19% to 36% over this period. And the ever-expanding display LumaScape demonstrates just how many moving parts the modern marketer has to juggle. Therefore it makes sense that third-party audience data can sometimes get overlooked as there remains some common misconceptions about the role it can play.

Features, Blog

APAC Inertia Holding Back Adoption of Third-Party Data

By: Eyeota

When Eyeota first started in 2010, programmatic buying of inventory was just starting to take off, but there was a dire lack of quality third-party audience data. So, the company was born to fill this gap in the market.

Press Releases, New Hires and Offices

Pieter de Zwart Joins Eyeota as Chief Technology Officer

By: Eyeota

Eyeota hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform. 

Features

AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%

By: Eyeota

A large majority of Australians believe it is unacceptable for companies to collect personal data to tailor ads, but few actually do something about it.

Some 92% said it was unacceptable for organisations to collect personal financial data, while 89% said likewise for health and financial data, and another 89% said companies should not be scraping contents of messages or email for the purpose of tailoring ads and offers to consumers.

Press Releases, New Hires and Offices, Americas

Eyeota Expands in Midwest, Appoints Jamie Jager to Director, Agency Sales

By: Eyeota

Jamie Jager joins Eyeota as Director, Agency Sales, to accelerate the company’s growth and further support clients across the Midwest and Toronto, Canada.

Features

Identifying Travel Patterns Improves Ad Targeting For Other Categories

By: Eyeota

If you market to travelers, which many marketers do, considering lifestyles shouldn't be an option. Travel plans can tell marketers a lot about a consumer's lifestyle and buying habits such as the type of climate they prefer, annual amount they will spend on non-discretionary items, and preferences for either low-dollar or high-dollar brands.

Press Releases, New Hires and Offices

Eyeota Appoints Elissa Reiling to Vice President of Global Marketing

By: Eyeota

Eyeota taps Elissa Reiling as Vice President, Marketing, to lead its global marketing and communications initiatives.

Features

Eyeota delivers insights into automotive purchase intentions across Australia

By: Eyeota

Eyeota, a global leader in audience data, has released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas: the typical Aussie; millennials; baby boomers and gen X; men; women; luxury buyers.

Features

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

By: Eyeota

Eyeota, a leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ's Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace.

Features

B2B Marketing Insights: Account Based Marketing and Programmatic Drive B2B Engagement and Relevance

By: Eyeota

With the first quarter of 2018 behind us, we asked IAB B2B Committee members what the key trends for remainder 2018 will be for B2B marketing. Two top B2B trends stood out from the insights that IAB members provided:

Features

'Keep looking forward': Exceptional Women of the World featuring Kristina Prokop, Eyeota

By: Eyeota

Kristina Prokop, co-founder and executive vice president of special ops at Eyeota in Berlin, has come a long way since growing up near Niagara Falls, New York. After graduating with a biology degree and moving to San Francisco, Prokop gravitated towards the adtech space.

Features

Mixing Blockchain with Programmatic

By: Eyeota

Marketers in adland have few conversations these days that don't weave in the words "blockchain" or "programmatic." From display to video and now radio, companies like the streaming music service Pandora have found and embraced automation, whether ad serving and ad verification or something marketers have come to know as smart contracts.

Features

Marketers reveal even more challenges for 2017

By: Eyeota

Marketers love to try their hand at predicting the future. But for every opportunity the future brings, there are hurdles and roadblocks that can potentially stand in the way. Whatever the trends shape up to be, it's perhaps even more important to foresee the unique challenges coming down the pipe as we get further into 2017. The marketing industry, fortunately, is no stranger to meeting the challenges of the day.

Features

Top 4 Tips for Global Expansion

By: Eyeota

With more of the world connecting via the Internet, the time is ripe for brands to expand out of their state, country, or region. But, though connectivity has reached nearly the entire globe, there are still pitfalls in conducting a successful global brand expansion. Here are four tips for brands to strategize a successful global build.

Press Releases, New Hires and Offices

Eyeota Appoints Jill Orr as Chief Operating Officer

By: Eyeota

Eyeota announces the appointment of Jill Orr as Chief Operating Officer.

Features

Oracle, Eyeota Partner To Boost Global Engagement

By: Eyeota

Oracle Marketing Cloud announced a partnership on Thursday to add Eyeota's audience insights to the Oracle Data Management Platform. The company hopes that Eyeota's data will significantly expand a marketer's ability to target and personalize communication in campaigns outside of the United States.

Features

F.Y.I. Eyeota Appoints Peter Hunter as ANZ General Manager

By: Eyeota

Former Quantcast ANZ commercial director Peter Hunter has been appointed to lead the local operations of programmatic data service, Eyeota.

Features

One on One: Kevin Tan Talks Depth of Data

By: Eyeota

Kevin Tan, CEO of Eyeota, talks about bringing the brand's big audience data capabilities to the United States.

Press Releases, Audience Data, Partnership, Americas

Neustar Partners with Eyeota to Bring AdAdvisor Audiences to More Global Brands

By: Eyeota

Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.

Press Releases, Audience Data, APAC, Partnership

Roy Morgan Research Releases New Helix Personas Indonesia through Eyeota Data Marketplace

By: Eyeota

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.

Press Releases, Audience Data, EMEA, Partnership, Americas

Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform

By: Eyeota

Eyeota and Nativo, the leading native advertising technology platform, today announced a partnership to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply.

Press Releases, Audience Data, EMEA, Partnership, Americas

Eyeota Expands Consumer Audience Data Offering with YouGov Partnership

By: Eyeota

Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.

Press Releases, EMEA, Branded Data Partners, Partnership

GfK and Eyeota consumer purchasing-power retail data available to advertisers across Europe

By: Eyeota

“Retail Purchasing Power” and “Purchasing Power for Retail Product Lines” now available to improve accuracy of targeting consumers online according to their offline shopping habits

Features

Digital Advertisers Bought More Varieties of Data in 2016

By: Eyeota

There's an incomprehensible amount of audience data flowing around the digital ad market, and a new report suggests advertisers are investing more money to layer data onto their ad buys. They're selective about it, though.

Press Releases, Southeast Asia (SEA), Partnership

Eyeota and Experian announce partnership with launch of Mosaic Digital

By: Eyeota

SINGAPORE, 13 JULY 2015: Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.

Press Releases, Audience Data, Branded Data Partners, Partnership

Eyeota Partners With Netsprint To Offer Hyper-Local Audience Data To The Polish Programmatic Marketplace

By: Eyeota

POLAND, 8 APRIL 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Europe, Asia-Pacific, Australia and the Americas - has partnered with Netsprint, a leading programmatic intelligence company, to provide targeted data segments for Polish audiences.

Press Releases, Audience Data, Data Marketplace

Eyeota’s DMP clients can now instantly activate data in DoubleClick Ad Exchange

By: Eyeota

Eyeota, a leading international audience targeting data technology company for agencies, advertisers, and publishers, announces it is now a Google certified DMP partner.

Google has certified Eyeota as an approved third party data vendor to run on DoubleClick Ad Exchange.