Blog

Q&A with Luke Cassar, a Senior Consultant over at Finity. Luke discusses the importance of audience solutions in today’s digital advertising landscape and why Finity partnered with Eyeota 

Q&A with Nathan Thomas, SVP of Data Sales & Strategy at Playwire. Nathan discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota. 

In this months Eye On The Industry Newsletter, we’re examining the challenges and opportunities posed by the removal of third-party cookies for digital marketing.

 Q&A with Don Chapman, Head of Strategic Partnerships at Powerlytics. Don talks about his role and how using consumer financial data can be critical in targeting the right prospects for your product or service.

In this months Eye On The Industry Newsletter, we're examining why trust, quality and interoperability should be top of mind for advertisers and agencies activating audience data during economic uncertainty.

Q&A with Robert Dommett, Technical Director & Founder of RDA Research. Robert discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota. 

Q&A with Ian Coupland, Partnership Enablement and Propositions Maager at Experian UK. Ian discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota. 

Q&A with David Mason, the Sales & Product Director of Marketing Services at Experian ANZ. David discusses the importance of audience data in today’s digital advertising landscape, how businesses may leverage such data to improve advertising strategies, as well as Experian's partnership with Eyeota. 

Eyeota, has announced the results of new campaign tests as a part of its dual certification from independent data verification platform Neutronian and IAB Tech Lab. These recertifications come closely on the heels of Eyeota’s designation as the top-ranked data provider in the world for data privacy and clearly demonstrate that certified data performs better for marketers across several metrics.

Q&A with Rowena Humby, CEO & Co-Founder of Starcount. Rowena discusses the importance of audience data in today’s digital advertising landscape, and how businesses may leverage data to improve advertising strategies.

Q&A with Per Kristian Tandberg, the Managing Director of Global Data Resources, discussing the importance of audience data in today’s digital advertising landscape, and how businesses leverage data to improve advertising strategies.

Eyeota's Head of Agency Sales, Nate Carter discusses The Digitalization and Diversification of Marketing Channels

Eyeota's Co-Founder, Kristina Prokop speaks to AdExchanger to discuss how when it comes to preparations for a privacy-first, post-cookie world, there’s been far too much talk about preparation and far too little action.

Read our Q&A with Tim Weber of GfK, who discusses their relationship with Eyeota and the importance of audience data in todays digital advertising landscape. 

Eyeota, a Dun & Bradstreet company and the global source of data for digital marketing, are delighted to announce its enablement of Unified ID 2.0 (UID2).

Q&A with Michele Volpe, the President of Sales & Marketing of Media Source Solutions, who speaks on why they partnered with Eyeota and their future plans. 

Brands seeking to target prospects on social media are often hampered due to the limitations of social channel data. The overwhelming amount of data available from social media users can seem almost unlimited, but defining an effective audience targeting strategy for social media campaigns can prove difficult when based solely on data that has been generated by a consumer’s social channel activity. Social channel data provides user information specific to their social media activity, such as connections and location. Outside that, however, there is very little knowledge of the customer and what their other interests, demographics, wants and needs might be.

Case studies are an important part of assessing what effective solutions are available to you when it comes to planning advertising and marketing campaigns. If you have a specific audience targeting goal or challenge you need to overcome, then Eyeota can help you provide you with tried and tested solutions to these issues.

Eyeota is the trusted global provider of audience solutions for digital marketing and ranked by Neutronian as 2023’s world leader in global data privacy. Brands and advertisers leverage Eyeota audience solutions to enrich insights, enhance personalization, and transform omnichannel targeting.

Our Client Success Stories hub includes real-world campaign strategies, tactics and results from a range of real clients in a range of industries including finance, auto and tech.

Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10.

Brands are seeking new and improved ways to leverage the power of social media, as each platform has transformed from its original organic state to a pay-to-play format. Eyeota is helping brands to stand out in this increasingly competitive space by providing innovative solutions for brands looking to expand their advertising footprint and increase ad spend across social media channels.

Eyeota, a Dun & Bradstreet company, today announced that it has expanded its collaboration with ID5 to ensure clients can leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally.  

The social media advertising landscape keeps getting more competitive, as it becomes more popular as a marketing medium with every passing year. As the digital landscape evolves, every additional social channel and platform provides new opportunities and challenges for marketers.

Moving into the post-cookie future, the ability for marketers to tap into quality, trustworthy sources of third-party data is going to be more important than ever as marketers look to fuel both their retention and acquisition efforts. While there are a lot of options in the market when it comes to third-party data sources, not all of them are created equal. 

Access to quality, trusted third-party data has never been more important when it comes to achieving marketing goals around both retention and acquisition. However, not all third-party data sources are created equal. 

As marketers forge ahead in the uncertain economic climate of 2023, many are doing so under the pressure of budget cuts and overall resource constrictions as companies prepare for the worst and hope for the best. Within marketing departments, the need to make the most of every dollar spent weighs heavily.

The “buyer beware” attitude that long dominated within the third-party data ecosystem is—thankfully—becoming a thing of the past. That’s because a number of industry forces are driving us toward a future where high-quality, trusted third-party data is becoming easier to find and identify. More importantly, quality and trust are becoming absolute necessities for success in data-driven marketing. 

Today’s marketers understand the importance of personalized marketing and ensuring that their messaging resonates with customers and prospects on a true 1:1 level. But at the same time, the pivot toward a cookieless landscape and privacy as the default state continues to transform the tools available to brands and agencies when it comes to identifying and communicating with consumers on an individual level. Previously relied-upon identifiers—third-party cookies being just one example—continue to vanish from the playing field, new privacy regulations abound, and walled gardens are building their walls ever higher when it comes to user data.

People in our industry have spent a lot of time talking about the “loss” of third-party cookies, suggesting that the end result of Google’s deprecation of these identifiers in Chrome will ultimately represent a setback for digital marketing. But what if we were to flip that notion on its head for a second? What if this “loss” is actually a gain for our industry?

As we prepare for a post-cookie marketing landscape, there’s something we need to get straight: Third-party cookies are not the same as third-party data. However, here at Eyeota, we’re still hearing quite a bit of confusion on that point. So let’s talk about why the distinction between third-party cookies and third-party data is so important, as well as why quality third-party data is a more vital piece of sustainable marketing programs than ever before.

In the face of third-party cookie deprecation and the loss of other once-relied-upon identifiers, leading agencies are throwing out the old marketing and advertising playbook and trying to wrap their minds around what audience understanding, targeting and measurement look like in a privacy-first world.  Eyeota talks to Digiday about what can be done.

Q&A with Sam Marc, the Senior Director of Addressable Solutions at PubMatic, who speaks with Eyeota about their current partnership and future plans.

When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. Eyeota's Trent Lloyd talks to AdExchanger about why that might not be a bad thing.

Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation.

Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10

Eyeota talks to Scott Gordon, EVP Partnerships at Adstra, to learn more about how they enable brands and marketers to reach their desidered B2B and B2C audiences throughout the marketing funnel and how they are preparing for the shift to cookieless and other future digital advertising trends.

Rilee Sellers, Demand Account Executive at Eyeota, outlines the best use cases of audience data for social media marketing and how Eyeota on Social can enhance your B2B and B2C audience targeting by building a 360-view of your target customer.

Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.

Neutronian, a pioneer of independent data quality certification, recently released its 2022 NQI Transparency Ratings, which saw Eyeota among the top 10 highest scoring companies.

Eyeota’s Rob Armstrong talks to Adweek about why third-party data remains mission-critical after the death of the third-party cookie and the core requirements that marketers need to vet their third-party data partners readiness for a cookieless world.

For our Audience Data Sessions, Eyeota speaks to Alexandra Dean from Tremor International to learn more about Tremor Video DSP and Unruly SSP, their approach to third-party cookie deprecation and online consumer insights emerging from the pandemic. Read our Q&A now!

For Eyeota's Audience Data Sessions, we talk to Sylvia Tuercke, Co-CEO at Schober Information Group, about their customer data platform, MAIDs, GDPR compliancy and trends they have seen emerge from the pandemic.

How can today's businesses understand more about who their customers are, and use that information not only to boost customer retention, but increase new customer acquisition? The answer is data enrichment.  

Eyeota's Alan Chappell discusses why marketers should care about cross-border data transfer framework, Privacy Shield, this week with Adweek.

Eyeota's Marc Fanelli in Adweek on why a privacy-first mentality and approach to consumer data is the key to future-proofing your marketing strategy.

Introducing StackAdapt! Eyeota recently connected with the DSP's Senior Director of Data Solutions, Denis Loboda. Read more now to learn how the platform is preparing for the demise of third-party cookies, key trends they're excited for in 2022 and learnings emerging from the pandemic.

Eyeota speaks with Christy Ercolino, North America Country Manager at Lifesight, the customer intelligence platform. In this Q&A Christy gives an overview of what makes Lifesight data unique, how brands and advertisers can leverage this data, and the important role data will take on for digital advertising in 2022.

We recently had a chance to speak with Megan Lambert, Director of Digital Data Products at Stirista about what sets Stirista apart as a data provider and what trends she thinks marketers should be keeping an eye out for.

Logan Walsh, Media Products Manager at DBM Consultants spills the beans on what makes DBM Atlas data unique and how they can help brands pinpoint valuable consumer segments for targeting. Read the Q&A now to find out upcoming new audiences and DBM's predictions for digital marketing and data in 2022.

Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels.

With less than a month until Christmas Day and holiday shopping well under way, it’s crucial for brands and marketers to maximize their advertising efforts in the final run-up to the biggest retail event of the year. 

Eyeota caught up with Alliant's Director of Digital Partnership, Chris Morse, to find out how Alliant is preparing for the cookieless identity landscape and what opportunities and challenges they see for digital marketing and data in 2022.

Together Eyeota and Dun & Bradstreet, as well Netwise, will solve our industry's biggest challenges: to provide trusted data, technology and insights that enable marketers to better target and engage B2B audiences across global markets and digital channels. 

Cohorts are an effective, high-value way to scale your first-party data in a rapidly changing regulatory landscape.

Eyeota talks to Per Kristian Tandberg, Managing Director at GDR, to learn more about their commitment to consumer data privacy, what makes GDR data unique, and their data expectations for the year to come.

We spoke with Michelle Harness, Wiland’s in-house digital agency expert, about the power of applying advanced predictive modeling to vast consumer spending data to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.

Eyeota speaks to Andrew Harder from Goldfish Ads to learn more about how brands and marketers can use their cookieless cohort-based datasets created with real-world data without using any PII. Read our blog post now to learn more about our partnership.

Partnership Rethinks Cohort Onboarding and a Future-Proofed Strategy in a Post-Cookie Ecosystem.

Data onboarding has always played a part in brands’ marketing and advertising strategies. However, over the last year or so the level of importance placed on identifying ways to collect and activate first-party data, has massively increased.

Building a data-centric organization and investing in the tools and talent required to improve customer marketing and engagement must also be accompanied by a focus on scale and consistency.

Now more than ever, global brands are thinking about the “next billion users”. Google being one of the first. Back in 2015, Google CEO Sundar Pichai started the Next Billion Users (NBU) initiative to research the needs of these new user groups.

Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide Web Consortium. Ultimately, Google’s decision underscores the power publishers now have, as well as the immense value that advertising-funded content brings to the open web...

Eyeota, a founding member of the TV Data Initiative will work with Expert Advisory Group of experienced executive leaders from across the industry to help advertisers, programmers, and distributors unlock the potential of the fast-growing data-driven TV ecosystem.

As the privacy landscape undergoes a tectonic shift, U.S. marketers are struggling to envision what their worlds will look like without once-relied-upon identifiers like cookies and mobile IDs. And while, indeed, their realities are about to shift, they need not stretch their imaginations too far to understand what a privacy-first landscape looks like for brands and agencies going forward...

Eyeota, the leading data partner to global enterprises, announced today that its long-standing interoperable and ID-agnostic approach to data has prompted significant global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and accelerating growth in international markets, the company now serves 188 international markets in all major global regions, with its consumer-friendly cohort onboarding technology being leveraged across 35 different countries. Eyeota has expanded its footprint by launching a new tech hub in Pune, India, which joins offices currently established in New York, London, Berlin, Singapore, and Sydney. The company has also expanded headcount by 17, including the additions of Rob Armstrong as VP of Product and Aditya Kulkarni as VP of Engineering. Ashwini Karandikar, formerly of Dentsu Aegis and now Senior Advisor to McKinsey & Company, also joined the company as a Board Advisor.

Mobile Partner’s Early Adoption of Eyeota’s ID-Agnostic Solution Enables Expansion into Eight New Global Markets.

Once an organization has built a data-centric culture and invested in the tools to develop its data strategy, the next step in the process is to establish some practices to maintain and scale this strategy as data usage matures within the organisation.

Eyeota CEO and Co-Founder, Kristina Prokop sat down with Michael Gorman, SVP of Product and Marketing at ShareThis, to discuss how consumer behavior has changed since the onset of the pandemic as we approach a post-covid cookieless future and how this has influenced the way brands use data. Here is a summary of the key points touched upon.

While organizational culture can accelerate the application of data analytics, amplify its power, and steer companies in the right direction for better decision-making, knowing what to spend the investment on in terms of technology and talent is fundamentally important.

Establishing a data-driven culture is key for business innovation and creating a data-driven culture is a challenge that many organizations have to face. However, the payoff is one of increased business competitiveness, optimized organizational efficiency, and commercial innovation to stay ahead of the curve.

As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...

In a privacy-first world, as the industry prepares for a cookieless future, contextual targeting is making a return.

We're excited to share with you the IAB Australia's Contextual Targeting Handbook. Eyeota is a proud contributor to the guide—a special thank you goes to Jimmy Aoun, Eyeota's Business Director in APAC.

Eyeota, the leading data partner to global enterprises, has launched its new agnostic identity solution for creating global data interoperability and increased digital reach and activation, Eyeota Translate.

Rob Armstrong, VP of Product at Eyeota, joins ExchangeWire’s Lindsay Rowntree to discuss the role of cohort-based onboarding in the future model of marketing. Watch the video now!

For the past decade, marketers have been fixated on delivering one-to-one marketing solutions which heavily rely on cookies and personal identifiers to retarget. This model has been built on the back of massive data sets of personal information flowing through the ecosystem, allowing marketers to track people across their entire online life. However, now the industry is facing an impending data drought over the coming years that will change the rules of the game.

Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognized entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s Board of Directors.

In our latest installment of the Audience Data Sessions (ADS), we invited Rachel Macey, head of TGI business development at Kantar, to discuss how consumer attitudes and motivations have changed since the onset of the pandemic, Kantar’s positioning in a post third-party cookie world and what opportunities lie ahead for marketers using data in 2021.

Industry-Leading Partnership Rethinks Audience Relevance and Expansion as Third-Party Identifiers Become a Thing of the Past. Eyeota announces partnership with Illuma Technology.

Eyeota CEO and Co-founder, Kristina Prokop recently joined ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and Martech on the MarTech Podcast.

Kristina Prokop, CEO and Co-founder of Eyeota, explains how the concept of cohorts is not a novelty in the marketing industry and why cohorts are the logical go-to strategy for advertisers in a privacy-first world.

Did you know? According to eMarketer, the US telecom industry will be the fourth-largest spender in digital advertising this year, with $13.99 billion spent on digital ads. Eyeota can help you optimize your digital ad spend to reach the right customers.

Even in a marketplace where a substantial amount of customer interactions happen in digital channels, it’s still difficult to form a complete understanding of your customers. While robust first-party data provides you with what you currently know about your customers at a segment level and how they engage with you, data enrichment can help you go deeper.

Late last year, Kristina Prokop sat down with Project A’s Florian Heinemann for a general chat about Kristina’s time with Eyeota. One of the subjects that came up was the importance of first-party data and the confusing terminology that surrounds the three main data types.

That exchange turned out to be one of the most popular excerpts from the interview, so we thought it was worthwhile to provide you with a refresher on what the terms, first-, second- and third-party data actually mean.

After that, we’ll talk about why we should change the terminology to be more transparent and why the distinction between first-party and “non first-party” is the only one you need to worry about.

Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace.

Brands have many opportunities to gain insight into their customer base through online and offline interactions, but this data is often siloed, leaving gaps in your understanding of existing and potential customers.

Data onboarding help to fill in the gaps and unlock opportunities for reaching new customers. With the support of a privacy-compliant data partner, you can find new clients more easily and then tailor experiences to their unique needs and preferences.

In recent years, data privacy has become an increasing point of focus for governments and businesses around the world. Strong legislative efforts like the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have fundamentally changed the way brands collect and use customer data.

Q&A with Gino Palozzi, Senior VP of Marketing, who explains how Dun & Bradstreet's data, insights and AI platforms can help marketers to target the right audience, at the right time, through the right channels. Read more now to discover Gino Palozzi's data predictions for 2021.

Eyeota CEO and Co-founder, Kristina Prokop, gives an overview of what Google’s identifier announcement means for the advertising industry and the new best practices in Google’s new world. Read the full article in AdvertisingWeek360 by clicking on 'Read More' now.

Although 2020 had many challenges, it also marked exciting developments at Eyeota. We invested heavily in transitioning over to our ID-agnostic infrastructure, extending channels of delivery and focusing on products that will enable brands to scale their first-party data strategies. We are very proud of the strong leaders at Eyeota who played critical roles in our evolution and in this exceptional year. As we position the company for continued expansion, I am very happy to announce the following changes:

In this installment of the Audience Data Sessions Kristina Prokop, CEO of Eyeota and Luke Hathaway VP, Social from Amobee discuss why you should include outside audience profiles in your social media advertising campaigns. You can watch the discussion here.

In our Q&A with Equiniti Data, Principal Consultant Jamie Steele underlines the importance of values such as security and compliance when dealing with unique people data. Read more now to learn how marketers and brands can use EQ Data audiences for their campaigns.

It’s more important than ever for brands to offer personalized and consistent customer experiences across digital and offline channels. Today’s customers expect brands to deliver high-quality communications with every interaction.

Bombora's Chief Strategy Officer, Mark Dye, provides an overview of Bombora and how marketers can use Bombora's B2B audiences to reach 'in-market' consumers globally.

Bringing your offline data to an online environment can help you develop more personalised customer experiences. With a trusted data onboarding partner, you can get a clear picture of how customers find and interact with your brand across digital channels.

Kristina Prokop, CEO Eyeota and Timur Yarnall, Co-founder, Neutronian have a one-to-one discussion on Data Quality and Transparency.

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its co-founder, Trent Lloyd, has been appointed Head of Brand Solutions, Australia/New Zealand.

Kristina Prokop, Eyeota CEO and Co-founder, outlines the impact of the Google Chrome update on the future of cookieless digital advertising and the opportunities this brings for brands and advertisers.

In partnership with Eyeota, Comscore is expanding its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviours through privacy-friendly contextual signals based on B2B data.

Margo Hock, VP of Partnerships for AnalyticsIQ, gives us the scoop on how AnalyticsIQ’s unique marketing data infused with cognitive psychological research is making an impact on marketers and data science teams in 2021, and what’s ahead.

Eyeota CEO Kristina Prokop joins the ExchangeWire team on The MadTech Podcast to discuss perceptions of privacy, Facebook's plea to Apple users to opt into tracking, and the US government's decision to suspend legal action against TikTok and WeChat. Kristina also talks to the team about Eyeota's post-cookie data solutions.

We speak to Per Kristian Tandberg, Managing Director at Global Data Resources, about the importance of data privacy, GDR's extensive global neighborhood data and some key opportunities for brands using data in 2021.

Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem.

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution.

Our SVP of strategic partnerships and global data supply, Marc Fanelli, reviews the misgivings, misunderstandings, and missed opportunities for data and privacy in the 2020s, from new privacy legislations to global technological innovations to substitute third-party cookies.

Q&A with Anna Feely, VP of Business Development at Specialists Marketing Services, Inc., who shares more about the process of building privacy-compliant 1:1 deterministic data sets, its benefits for multichannel marketing, and the opportunities for marketers and brands using data in 2021.

Michael Gorman, SVP of Product and Marketing at ShareThis, shares insights into why it’s so powerful to harness behavioral data from across the open web, and his predictions for a cookie-less future in the context of increasing focus on data quality and consumer privacy. Read more below.

As third-party cookies disappear, Eyeota's integration with Lotame Panorama ID aligns with commitment to deliver ID agnostic, addressable and privacy-safe audience solutions at scale for brands and advertisers globally.

We spoke with Michelle Harness, Wiland’s in-house digital agency expert, on the power of leveraging data from consumer spending to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.

Q&A with Chris Morse, Director of Digital Partnerships, about Alliant's transaction sourced audiences, leading the industry requirements for data quality & transparency, and the opportunities for brands and marketers using data in 2021.

Neutronian, a pioneer of independent data quality certification, and Eyeota, a leading global data platform, today announced the launch of a data quality certification initiative within the Eyeota Data Marketplace designed to give marketers transparency into the data quality powering ad campaigns.

We talk to Blaine Britten, VP of Data Solutions at Stirista, who explains the benefits of using offline and online data to gain a more holistic view of your target audience and the opportunities for brands and marketers using data in 2021.

New York, NY — January 13, 2020 — Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product.

In September Eyeota announced its global integration with ID5’s Universal ID to increase the clarity of its Audience Identity Resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

Q&A with Rick Erwin, Adstra's CEO, who speaks with Eyeota about the current industry trends, reshaping Adstra, and what he sees happening in 2021.

Eyeota recently announced its global integration with ID5’s Universal ID to increase the clarity of its audience identity resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

Georgina Bankier, Director of Commercial Development, APAC guest writes for IAB Southeast Asia and India on the technological transformation in the advertising landscape as a result of consumers' new-found awareness of their own data as a valuable asset. How are companies tackling consumer concerns? What are alternative solutions in this rapidly changing environment?

Q&A with Vinay Shriyan from Scroll Media on harnessing the power of first party audiences and his data predictions for 2021.

The tech regulatory spotlight has shifted recently, away from data privacy and ownership issues towards those around anti-trust and fake news. The public have been largely made aware of the issues and regulators have sought to address them. Now the industry can continue to move forward with perhaps less heated scandal and a more nuanced approach to regulation.

Read on to find out more in Part Three of our 'Why Data Quality Matters' series.

Q&A with Josh Raper, VP Marketing for Affinity Answers on the importance of data quality and his predictions for 2021.

Q&A with Chris Riquier at DBM Atlas on establishing Australia’s first digital audience set powered by a dedicated financial services ecosystem.

December 31st is creeping closer and with it the end of the roller coaster year that’s been 2020. The ever-changing trends in consumer behaviors during the Covid-19 crisis has meant brands are reevaluating where their audiences are going, what media they are consuming and where they’re consuming it.

Read on to find out more in Part Two of our 'Why Data Quality Matters' series.

Eyeota recently brought together a panel of experts from across the industry to discuss how they are working together to address multiple challenges to enable brands to build trusted consumer relationships using quality data sets from multiple sources. Read on to find out more.

Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach.

Q&A with Mathieu Roche at ID5 on solving the identity challenge and offering brands a valid cookieless alternative to the Walled Gardens.

Eyeota is a registered vendor with the IAB Transparency and Consent Framework, version 2.0. 

It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.

Tom Gregory, Country Manager of Australia & New Zealand, shares more information about the Lifesight mobile, and explains why brands should integrate ‘Phygital’ based audience behaviours into their digital marketing strategies.  combining offline and online behavioural data sets we help advertisers further refine targeting. Feedback from advertisers is that well targeted campaigns using Lifesight audience segments deliver better results across different metrics whether online conversion metrics, video completion rates or exposed Footfall into store.

Charlie Whife, VP of Global Sales at Selling Simplified, shares detail into the process of capturing the right B2B data variables for effective Account-Based Marketing, and why first-party data is going to be a priority for brands in a cookieless world. 

Kristina Prokop. CEO, writes for streetfightmag.com: If you ask ten people what data quality means, you’ll get ten different answers. 

What’s more, you’ll also find that the majority of folks don’t know where their data comes from or how it’s stitched together. To be fair, it’s all very complex stuff — and that’s just one reason it needs to be standardized. After all, data quality is vitally important to most brand marketers and other business decision makers. They deserve to have standards around it. 

Eyeota integrates with ID5’s Universal ID is part of its larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

US Elections 2020 | Eyeota uncovers the traits of Undecided Voters to optimize campaign engagement and success.

It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.

Eyeota has announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal. 

Jascha Metin, Senior Sales Consultant at GfK, shares insights into the power of using geodata on the regional distribution of purchasing power, consumer preferences, and other location-specific factors to enhance audience profiles, enabling brands to optimize engagement with their target customers across digital and social media channels.

Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries. 

We speak to Dörthe Jans, Director of Audience Data at YouGov, about her role and how using survey-based data can bridge campaign planning and execution to deliver a single-view for audience targeting across digital display, video and social channels.  

Rachel Macey, the UK Digital Solutions Business Partner for Kantar’s Media Division shares the company's future data predictions, and why brands and marketers should integrate consumer insight data into their digital marketing and advertising campaigns.

Eyeota CTO Anand Das guest blogs for SmartBrief on the topic of cookieless targeting. 

Targeting will be much harder for brands as third-party cookies begin to wane. Advertisers will have to start looking to publishers, first-party data providers and technologies like machine learning to build robust new solutions.

by Marc Fanelli, SVP Strategic Partnerships and Global Data Supply, Eyeota. Extracted from I-COM Data Storytelling Council whitepaper.

It is important to recognise that the term “Data Storytelling” is a double-edged sword. Businesses increasingly require complex data analysis that drives business decision-making into narratives that are consumable, understandable and able to be democratised across organisations – to both technical and non-technical people alike.

Marc Fanelli, SVP Strategic Partnerships and Global Data Supply, has contributed to the latest I-COM Data Storytelling Council whitepaper - Five Areas Marketing Needs to Address for Better Data Storytelling.

Download the full whitepaper to learn more.

Watch this discussion between Kristina Prokop, CEO of Eyeota, and Luke Hathaway VP, Social from Amobee to learn why you should include omnichannel audience profiles in your social media advertising campaigns.

Eyeota CEO Kristina Prokop joins Stirista's VP of B2B Products, Vincent Pietrefesa and CEO Ajay Gupta on their The Marketing Stir Podcast. Take a listen to learn how Kristina founded Eyeota, complying with GDPR and lots of other data related issues!

Eyeota has formed a unique partnership with Amobee which enables marketers to seamlessly connect with their target audiences on Facebook, Instagram, Pinterest, Snapchat and Twitter. Eyeota’s social audience activation is now available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA) and Asia-Pacific (APAC). 

Our CEO Kristina Prokop is a guest on the ID5 laptop-side chat series. Watch now to see Kristina in conversation with Mathieu Roche, CEO of ID5 and Kasper Skou, CEO of Semasio - chatting about all things programmatic and identity related. 

A new instalment of our brand new video series - Audience Data Sessions...at home!

Derek Klimkowski from Eyeota talks to Ye Wang from TBWA\Worldwide about how the agency has been communicating with clients and employees over the last few weeks.

Watch the conversation here.

Here independent data auditor, Neutronian, outline some of the practices that stood out to them during our recent certification including transparency and privacy.

Eyeota has recently been awarded one of the first Neutronian Certification Badges. To learn more about the importance of quality data, what exactly goes into a data audit and the worthy mission of Neutronian, watch this discussion between Kristina Prokop, CEO of Eyeota and Timur Yarnall, CEO of Neutronian. 

Guest blog by Josh Raper, VP of Marketing, Affinity Answers.

Guest blog by Matt Palmaccio – Director of Product Marketing at ShareThis.

Our CEO Kristina Prokop chats with Florian Heinemann, Founding Partner at Project A Ventures about programmatic advertising, audience segmentation and campaign targeting.

Click on the button below to listen to the podcast.

Eyeota is proud to announce that it has been awarded with a Neutronian Certification Badge for its Eyeota Branded Segments.

“Being one of the first to be certified is a significant honor,” said Kristina Prokop, CEO and co-founder of Eyeota. “Quality and transparency have always been vital aspects of our data business and now, more than ever, those principles are critical for brands’ bottom lines. For the first time, Neutronian is offering our industry an independent verification of these important elements to encourage more transparency moving forward."

Guest blog by Charlie Swift, EVP – Head of Marketing and Account Management, Adstra.

Political discourse is more active than ever.

A new instalment of our brand new video series - Audience Data Sessions...at home!

Derek Klimkowski from Eyeota chats with Maikel O'Hanlon from Horizon Media about the shift in internal communications within the agency and how to provide good service to clients at this time.

Watch the conversation here.

Eyeota is pleased to announce an expansion of our strong, collaborative partnership with Equifax in New Zealand.

Marketers in New Zealand can now draw on unique financial insights and risk profiles from across the credit-active population to make relevant offers for finance products. This may help advertisers to be more responsible with campaign delivery by avoiding advertising to consumers that may be at risk or not eligible for certain types of credit offers.

Eyeota is pleased to announced the expansion of our data partnership with YouGov into seven new markets. Eyeota now enables activation of audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. Marketers in the United States, the United Kingdom and Germany have been able to access YouGov/Eyeota audiences since 2016. 

A new instalment of our brand new video series - Audience Data Sessions...at home!

Jane Aull from Eyeota speaks with Jay Krihak from Crossmedia about how best to communicate with and help clients at this time.

Watch the conversation here.

Introducing our brand new video series - Audience Data Sessions...at home!

Over the next few weeks, we'll be sharing the conversations we have been having with our partners, clients and industry friends about the impact that COVID-19 is having on digital advertising.

First up is Travis Roznos from Eyeota chatting with Jason Deutsch and Jessica Cordero from Programmatic Mechanics.

Despite the entire city of Manhattan being in complete lockdown, I was still able to spend an enjoyable evening of dinner and discussion with my I-COM peers albeit at home rather than our usual restaurant meet-ups (though some of the green screen backdrops were very clever!). We gathered to listen to Chris Cable, Director of Data, Analytics and Strategic Planning at Diageo, USA deliver the keynote presentation about the effects of COVID-19 on marketing and the strategies to adapt to the changes.

Publishers continue to feel the pressure as they battle GDPR requirements in the EU, and CCPA in the US on top of the unrelenting competition from Facebook, Google, and Amazon and the impending deprecation of third-party cookies. These issues are all having an impact on the publishers' revenue goals. However, there is a powerful but relatively dormant source of revenue that a publisher might currently be sitting on - monetizing their first-party data.

“Focus on the problem, you’re solving for your customers. Don’t build products that you think they need; know their pain points and the exact issues you’re solving for them".  Read on for more insights from CEO Kristina Prokop in discussion with MarTech Cube.

Eyeota CEO, Kristina Prokop, chats with State of Digital Publishing about her career, her pathway into ad tech, how publishers can generate revenue from their data and her view on the deprecation of third-party cookies. 

The entire advertising industry is going through an extremely difficult time right now as all advertisers are having to make immediate changes to their current marketing strategies based on rapidly changing information. It is likely that consumers will be spending increased time online over the coming weeks and probably months so with that in mind, here are 10 audience targeting strategies to consider during this period.

Here at Eyeota we recognize that many brands are trying to help consumers stay safe, well and healthy at this time. We are committed to making it easier for marketers to identify, reach and engage the right consumers.

The Eye On: Health, Hygiene and Home Entertainment guide has segment recommendations to connect with consumers and share information about relevant products and services. Download our guide here now.

In the midst of the global challenges Coronavirus (COVID-19) poses for all of us, it is critical that we all focus on what is most important - the safety and health of our families, our communities and our employees, clients and partners. Eyeota has been focusing on measures to minimize all potential risk factors while maintaining the high levels of service and responsiveness you are accustomed to. 

We recently hosted a session on "Why data quality and transparency matter" with the IAB Tech Lab and Neutronian. Read my top 3 takeaways from the session here.

How Research-Based Audiences Help To Close The Loop Between Campaign Planning & Measurement.

Did you know that research-based data not only adds value at the campaign planning phase but can also enable brands to better target consumers throughout the digital advertising lifecycle?

In recent months, the digital advertising industry has seen a shift towards a future where third-party cookies will no longer be in use.

For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.

Sydney, Australia -- February 5, 2020 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announces a new partnership with DBM Atlas, the largest financial services research agency in Australia.

New York, NY – January 29, 2020 – Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the appointment of Marc Fanelli as senior vice president (SVP) of strategic partnerships and development.