Audience Data Sessions: Q&A with Stirista

Stirista is a marketing strategies company, that empowers businesses of all sizes, with a comprehensive suite of data driven solutions, which enables our partners to: Find, Grow, Retain customers with industry leading accuracy and speed, regardless of where in the country their customers are.

Tell us about your audience solutions.  

Audiences are where Stirista shines. We are the largest audience solutions provider in the country. The Stirista brand includes audience solutions you’re already familiar with: Stirista, 123Push, LBDigital, MediaSource, Lighthouse and most recently Andrews Wharton.

Where other data providers buy emails and hope you consume without verification, we do our own 1^st and 3^rd Party validation through our Stirista owned Email Sending Platform (ESP), where we delivered over 1.8B emails on behalf of our clients in 2024 and via our DSP.

Yes, we have our own DSP (Adstir), it’s CTV centric, also great for Display. We use Stirista data exclusively, not just to pass cost saving to customer clients, but to also verify the accuracy and effectiveness of our Audience data.

These two Stirista owned products, layered on top of our Identity Graph are the reasons Stirista data performs so well in every platform where Stirista data is available. In 15 years of business we’ve grown our Audience Solutions capabilities using technical prowess, forward thinking, and partnerships with data sources who specialize in collection of accurate data.

Why have you partnered with Eyeota?

We chose to work with Eyeota because of their technical chops and their business philosophy. Eyeota has long had a focus on the technology; their origins onboarding and linking data across global regions make them adept at engineering solutions on the fly for their customers. Stirista always puts our clients/partners first, satisfied customers is great marketing. Partnering with Eyeota makes sense because it enables us to help partners increase their reach. Eyeota has been great to work with and we look forward to growing the partnership through bleeding edge technical solutions.

In what markets do you provide audience solutions?

Stirista is the largest Audience Solutions provider in the US. We have over 30K ready-made audience segments we can push to any destination. Additionally, our ability to quickly create custom segments across any vertical continues to keep us a top choice for marketers trying to market to US based consumers.

Why do you think audience data is important for today's marketers?

It’s not enough to get in front of eyeballs, you need to find the right eyeballs at the right time in their customer journey. This is where the integrity of the audience data you use really matters; are these users accurately collected with a lookback window that works for you? Stirista does all of that work beforehand, and also works with our partners (Eyeota) to ensure that what we’re making available accurately represents the customers marketers are trying to find.

What industry trends are you most excited about?

The focus CTV audience segments are getting is exciting to us. Many marketers that have traditionally depended on technology like ACR are learning that method of collecting data usually comes from a single device manufacturer. Stirista’s viewership data can be more useful in many use cases because we are device agnostic. In the past details like this may have gone overlooked, today marketers are asking these types of questions.

We love that the industry is shifting towards data consumers being more informed about the data they use. We’ve built out our technology and chosen our partnerships based on marketers caring about what goes into the data they consume.