Eyeota Onboarding

A unique, privacy-safe and global approach that transforms offline attributes into powerful digital audience profiles to reach your best future customers.

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Balance Privacy, Precision, and Performance

In today's world, brands need the ability to bridge real-world insights into the digital space in order to communicate more effectively with their current and future customers, while balancing privacy, precision and performance.

Eyeota Onboarding Solves Common Marketer Challenges

Deliver New Customers

Delivers large online audiences profiles to target new customers that exhibit the same attributes of your existing customer base.

Globally Consistent

Consistent global methodology that leverages propensity modelling and geolocation markers to deliver data onboarding for Americas, Asia, Oceania and Europe.

Flexible and Scalable

Enables multiple offline data sources and geolocation types to be onboarded and activated driving scale for upper-funnel targeting.

Privacy-Safe

Optimizes customer attributes not personal data information such as name, email, address. Proven compliance with privacy regulations including GDPR and CCPA.

Activate Offline Data for Digital Marketing

There is a multitude of data that brands collect offline to learn more about their customers and prospects. Eyeota Onboarding enables marketers to uncover the audience attributes, outside of first-party data, within their offline data pools and onboards it in a privacy-safe manner for digital marketing activation.

Research Data

Advanced syndicated audience segmentations created by experienced statisticians using multiple third-party data sources

Purchase Data

Anonymized and aggregated transactional data collected from credit card and merchant networks

Survey Data

Information collected via questionnaire from a sample of individuals in a systematic way

CRM Data

A customer's personal information combined with their interactions with a company including purchases which are collected by CRM systems

Loyalty & Rewards

A rewards program that encourages repeat purchases in exchange for vouchers and discounts

How It Works

Onboarding infographic
Onboarding infographic
Onboarding infographic

Eyeota Onboarding

Use digital audience profiles to enrich marketing efforts and achieve business goals.

Analytics and Insights

Overlap and compare digital profiles against wider customer data points to strengthen the holistic view of your target audience

Campaign Activation

Activate digital profiles for display, video and mobile advertising campaigns

Omnichannel Optimization

Optimize social marketing efforts by integrating digital profiles built from offline data signals and behaviors

Experience and Personalization

Leverage digital profiles to personalize website visitor experience and content

Monetization

Unlock revenue opportunities by making your offline data available as qualified audience profiles in leading global buying platforms.

Eyeota Onboarding Data Qualification Process

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Evaluate

Data owner evaluates offline data pool to identify and aggregate offline customer attributes by geolocation; known as attribute propensity modelling.

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Anonymize
Data owner removes all Personally Identifiable Data e.g. name, email, address from their offline data pool.
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Upload

Offline data file of customer attributes is passed to Eyeota via SFTP, then uploaded and encrypted via a secure uploading process.

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Match
Offline customer attributes are synced to Eyeota's privacy-compliant online user profiles e.g. consented in EU.
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Activate
Audience segments are activated to the data owner's platform of choice.
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What are your data challenges?

Lacking first-party data?
Need a future-proof strategy that respects privacy regulations?
Want to market to new audiences not just existing customers?
Require onboarding in multiple regions and markets?

Contact us to see how Eyeota Onboarding can help you.

Contact Us

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