Balance Privacy, Precision, and Performance
In today's world, brands need the ability to bridge real-world insights into the digital space in order to communicate more effectively with their current and future customers, while balancing privacy, precision and performance.
Delivers large online audiences profiles to target new customers that exhibit the same attributes of your existing customer base.
Consistent global methodology that leverages propensity modelling and geolocation markers to deliver data onboarding for Americas, Asia, Oceania and Europe.
Enables multiple offline data sources and geolocation types to be onboarded and activated driving scale for upper-funnel targeting.
Optimizes customer attributes not personal data information such as name, email, address. Proven compliance with privacy regulations including GDPR and CCPA.
There is a multitude of data that brands collect offline to learn more about their customers and prospects. Eyeota Onboarding enables marketers to uncover the audience attributes, outside of first-party data, within their offline data pools and onboards it in a privacy-safe manner for digital marketing activation.
Advanced syndicated audience segmentations created by experienced statisticians using multiple third-party data sources
Anonymized and aggregated transactional data collected from credit card and merchant networks
Information collected via questionnaire from a sample of individuals in a systematic way
A customer's personal information combined with their interactions with a company including purchases which are collected by CRM systems
A rewards program that encourages repeat purchases in exchange for vouchers and discounts
Use digital audience profiles to enrich marketing efforts and achieve business goals.
Overlap and compare digital profiles against wider customer data points to strengthen the holistic view of your target audience
Activate digital profiles for display, video and mobile advertising campaigns
Optimize social marketing efforts by integrating digital profiles built from offline data signals and behaviors
Leverage digital profiles to personalize website visitor experience and content
Unlock revenue opportunities by making your offline data available as qualified audience profiles in leading global buying platforms.
Data owner evaluates offline data pool to identify and aggregate offline customer attributes by geolocation; known as attribute propensity modelling.
Offline data file of customer attributes is passed to Eyeota via SFTP, then uploaded and encrypted via a secure uploading process.
Lacking first-party data?
Need a future-proof strategy that respects privacy regulations?
Want to market to new audiences not just existing customers?
Require onboarding in multiple regions and markets?
Contact us to see how Eyeota Onboarding can help you.