Balance Privacy, Precision, and Performance
In today's world, brands need the ability to bridge real-world insights into the digital space in order to communicate more effectively with their current and future customers, while balancing privacy, precision and performance.
Activates siloed first-party data as digital audiences to target new customers that exhibit the same attributes as your existing customer base.
The only global onboarding solution that delivers consistent data onboarding for 40 markets across Americas, Asia, Oceania and Europe.
Enables multiple offline data sources and geolocation types to be onboarded and activated driving scale for targeting.
Optimizes customer attributes not personal data information such as name, email, address. Verified and compliant with privacy regulations including GDPR and CCPA.
Brands collect a lot of valuable information to learn more about their customers and prospects. Eyeota enables brands and marketers to onboard audience cohorts of similar users that exist within first-party data assets and activate it consistently across global markets as digital audiences.
Advanced syndicated audience segmentations created by experienced statisticians using multiple third-party data sources
Anonymized and aggregated transactional data collected from credit card and merchant networks
Information collected via questionnaire from a sample of individuals in a systematic way
A customer's personal information combined with their interactions with a company including purchases which are collected by CRM systems
A rewards program that encourages repeat purchases in exchange for vouchers and discounts
Eyeota Onboarding is built with a privacy-first approach ensuring complete end-to-end security and safe handling of your data.
Use digital audience profiles to enrich customer intelligence, transform marketing efforts and achieve business goals.
Overlap and compare digital profiles against wider customer data points to strengthen the holistic view of your target audience
Activate digital profiles for display, video and mobile advertising campaigns
Optimize social marketing efforts by integrating digital profiles built from offline data signals and behaviors
Leverage digital profiles to personalize website visitor experience and content
Unlock revenue opportunities by making your offline data available as qualified audience profiles in leading global buying platforms.
Learn more about the data onboarding process, the types of data you can bring online and ways you can find new customers.
Lacking first-party digital data?
Want to reach and acquire new customers?
Need a data onboarding tool that is privacy compliant with GDPR and CCPA?
Require data activation in multiple countries, regions and markets?
Contact us to find out how Eyeota Cohort Onboarding can help you.