Eye on the Industry

How to Win the 2025 Holiday Season with Smarter Programmatic Advertising

Each year, the holiday season compresses months of consumer intent into a few crucial weeks. For advertisers, that means both opportunity and competition on an unprecedented scale. Between Thanksgiving and Cyber Monday alone, nearly 40% of planned gift spending occurs. In 2025, total holiday sales are expected to reach more than $1.3 trillion, with digital channels capturing a record share of that growth.

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Resources that will inform your strategies and make you a better marketer

Audience Guide
How to Target Halloween Audiences
Ebook
How to Use Quality Audience Targeting Data
Audience Data Session
Navigating the Changing Landscape of Digital Advertising

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