Eye on the Industry

Halloween continues to be one of the most celebrated and commercially significant holidays in North America and around the world. In 2024, 72% of consumers joined in the fun, spending an average of $103.63 each and driving total spending to $11.6 billion in the U.S. alone. Notably, shopping habits are shifting earlier than ever. In fact, nearly half (47%) of consumers began browsing and buying before October even started, compared with only 32% a decade ago.