Eye on the Industry

Black Friday and Cyber Monday Audiences: 4 Ways to Connect

The 2024 holiday season is approaching fast and, by all accounts, it’s going to be one of the biggest the industry has ever seen. In the U.S. alone, holiday spending is expected to reach $1.353 trillion, and a lot of that spend will be focused on mega-shopping days like Black Friday and Cyber Monday.

Ariana Moreno, Data Desk Manager

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