Eye on the Industry

The Travel Trends Marketers Can’t Ignore in 2026 (and How to Target the Right Travelers)

Travel is surging again in 2026, but the way people decide, plan, and buy is changing fast. Trips are increasingly built around experiences, fueled by AI-driven inspiration, and shaped by new expectations for relevance across every touchpoint.

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Curated Content

Resources that will inform your strategies and make you a better marketer

Audience Guide
How to Target Travel Audiences
Ebook
How to Use Quality Audience Targeting Data
Audience Data Session
Navigating the Changing Landscape of Digital Advertising

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