Blog

Audience Data, Events, omnichannel targeting, AI

Cannes Lions 2025 Recap: What Eyeota Learned About the Future of Data, Media, and AI

By: Eyeota

From AI acceleration to shifting media models, Cannes Lions 2025 revealed deep changes in how brands connect with audiences. Read as the Eyeota team shares key takeaways from the front lines.

 

 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

How Marketers Can Connect with Rugby Audiences

By: Eyeota

Rugby fans and players are more engaged than ever in 2025. From the Six Nations to the British & Irish Lions tour, find out how brands can reach these passionate audiences with the right strategies, channels, and audience segments.

 

 

 

Eyeota Launches U.S. Healthcare Segments for Compliant, High-Performance Audience Targeting
Audience Data, Data Marketplace, Platforms, omnichannel targeting, healthcare audiences

Eyeota Launches U.S. Healthcare Segments for Compliant, High-Performance Audience Targeting

By: Eyeota

Eyeota launches U.S. Healthcare Segments, enabling privacy-compliant, omnichannel targeting of key healthcare audiences via LiveRamp and The Trade Desk.

 

 

 

Audience Data, Platforms, omnichannel targeting, identity

Eyeota Rolls Out CTV ID Support in Google Platforms to Power Omnichannel Targeting at Scale

By: Eyeota

Eyeota, a Dun & Bradstreet company, is excited to announce the expansion of our identity solution capabilities with the addition of Connected TV (CTV) IDs, now available for activation in Google DV360 and Google Ad Manager.

We see that you have the Global Privacy Control enabled in your browser. We have turned off all but "Required" cookies which are necessary to enable the basic features of this site to function. If you wish to further exercise any applicable data subject rights (DSR) please complete the form available at Your Privacy Choices. For further information on how Dun & Bradstreet uses your personal information, please see our Cookie Policy.