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NQI Transparency Ranking Report
Digital Advertising, Data Quality, data transparency, neutronian, ad tech, data certification, data provider, nqi transparency ranking report

Eyeota Ranks Among Top 10 in Neutronian’s NQI Transparency Ranking

By: Eyeota

Neutronian, a pioneer of independent data quality certification, recently released its 2022 NQI Transparency Ratings, which saw Eyeota among the top 10 highest scoring companies.

First-Party Data Is Great, But It’s Not Enough
third party cookies, cookieless, first party data, marketing strategy

First-Party Data Is Great, But It’s Not Enough

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Adweek about why third-party data remains mission-critical after the death of the third-party cookie and the core requirements that marketers need to vet their third-party data partners readiness for a cookieless world.

Alexandra Dean Tremor Eyeota
Programmatic, cookieless, ad tech, third-party data, covid19, pandemic, DSP, demand side platform

Audience Data Sessions: Q&A with Tremor International

By: Alexandra Dean, Senior Director, Global Partnerships & Strategy, Tremor International

For our Audience Data Sessions, Eyeota speaks to Alexandra Dean from Tremor International to learn more about Tremor Video DSP and Unruly SSP, their approach to third-party cookie deprecation and online consumer insights emerging from the pandemic. Read our Q&A now!

Sylvia Tuercke Schober Eyeota
B2B, digital marketing, audience targeting, Data Quality, cookieless, mobile audiences, data transparency, third-party data, covid19, b2c, pandemic, MAIDs

Audience Data Sessions: Q&A with Schober

By: Sylvia Tuercke, Co-CEO, Schober

For Eyeota's Audience Data Sessions, we talk to Sylvia Tuercke, Co-CEO at Schober Information Group, about their customer data platform, MAIDs, GDPR compliancy and trends they have seen emerge from the pandemic.

Enriching First-Party Data to Drive Better Prospecting
data enrichment, eyeota enrich, first party data, customer acquisition, prospecting, site personalization

Enriching First-Party Data to Drive Better Prospecting

By: Paul Kelly, Director EMEA, Commercial Development

How can today's businesses understand more about who their customers are, and use that information not only to boost customer retention, but increase new customer acquisition? The answer is data enrichment.