Blog

Press Releases, Audience Identity Resolution, cookieless, id5, universal id, data diversity

Eyeota Integrates ID5’s Universal ID to Enhance Audience Identity Resolution

By: Eyeota

Eyeota integrates with ID5’s Universal ID is part of its larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments. 

Audience Data, political targeting, social targeting, US Elections 2020

How to engage with Undecided Voters

By: Derek Klimkowski, VP of Agency Sales

US Elections 2020 | Eyeota uncovers the traits of Undecided Voters to optimize campaign engagement and success.

Thought Leadership, Advertiser, Digital Advertising

Standardizing the Definition of Data Quality

By: Kristina Prokop, CEO & Co-founder

Eyeota CEO Kristina Prokop guest blogs for StreetFight on the need for industry-wide data quality standards..

"If you ask ten people what data quality means, you’ll get ten different answers. What’s more, you’ll also find that the majority of folks don’t know where their data comes from or how it’s stitched together. To be fair, it’s all very complex stuff — and that’s just one reason it needs to be standardized."

 

Audience Data, Partnership, Digital Advertising

Eyeota continues to Grow and Grow

By: Eyeota

It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.

Eyeota IAB Tech Lab Verified
Audience Data, Partnership, Data Quality

Eyeota Earns IAB Tech Lab Compliance Certification for Data Transparency

By: Eyeota

Eyeota has announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal