Blog

Woman reviewing third-party data at computer
eyeota enrich, Audience Segmentation & Intelligence Tool, Qualified Consumer Traits and Personas

Embracing Third-Party Data: Benefits and Use Cases

By: Eyeota
Third-party data is the best way to target qualified buyers online. Use Eyeota Enrich to discover, segment and understand your audience.
Office workers reviewing marketing data
eyeota, Audience Segmentation & Intelligence Tool, Personalize Account-Based Marketing Campaigns

The Data-Driven Approach that’s Taking Account-Based Marketing to the Next Level

By: Eyeota
Eyeota is an audience intelligence tool used by marketers to elevate account-based marketing campaigns with a personalized, data-driven approach.
Reviewing data on laptop computer
eyeota enrich, Augment First-Party Data, Audience Segmentation & Intelligence Tool

How to Overcome the Challenges of First-Party Data

By: Eyeota
Eyeota Enrich enables marketers to solve first-party data challenges and make more informed decisions by providing qualified consumer traits and personas.
Exchanging gifts at dinner table
Audience Data, eyeota, Holiday Campaigns

Level up your holiday advertising campaigns with a Data-Driven approach

By: Eyeota
Eyeota enables marketers to optimize their holiday campaign expenditure and maximize reach with their qualified, privacy-compliant audience data.
Scott Gordon Headshot
Partnership, B2B, audience data sessions, audience targeting, adstra, Data Quality, cookieless, b2c, B2B2C

Audience Data Sessions Q&A with Adstra

By: Scott Gordon, EVP Partnerships at Adstra

Eyeota talks to Scott Gordon, EVP Partnerships at Adstra, to learn more about how they enable brands and marketers to reach their desidered B2B and B2C audiences throughout the marketing funnel and how they are preparing for the shift to cookieless and other future digital advertising trends.