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Audience Data, Affinity Answers, Marketers, digital marketing, audience targeting, data transparency, Josh Raper

Audience Data Sessions Q&A with Affinity Answers

By: Josh Raper, Affinity Answers

Q&A with Josh Raper, VP Marketing for Affinity Answers on the importance of data quality and his predictions for 2021.

Audience Data, Marketers, digital marketing, audience targeting, dbm atlas

Audience Data Sessions Q&A with DBM Atlas

By: Chris Riquier, DBM Atlas

Q&A with Chris Riquier at DBM Atlas on establishing Australia’s first digital audience set powered by a dedicated financial services ecosystem.

Audience Data, Digital Advertising

Why Data Quality Matters - Part Two

By: Eyeota

December 31st is creeping closer and with it the end of the roller coaster year that’s been 2020. The ever-changing trends in consumer behaviors during the Covid-19 crisis has meant brands are reevaluating where their audiences are going, what media they are consuming and where they’re consuming it.

Read on to find out more in Part Two of our 'Why Data Quality Matters' series.

Audience Data, Digital Advertising

Why Data Quality Matters - Part One

By: Eyeota

Eyeota recently brought together a panel of experts from across the industry to discuss how they are working together to address multiple challenges to enable brands to build trusted consumer relationships using quality data sets from multiple sources. Read on to find out more.

Eyeota onboarding, equifax, data onboarding, press release

Eyeota Expands Equifax Digital Audiences into Argentina

By: Eyeota

Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach.