Eye on the Industry

Audience Data, Branded Data Partners, Data Marketplace

Smart Data, Smarter Marketing: The Eyeota + YouGov Advantage

By: Eyeota

In our latest Audience Data Session, we spoke with Niki Bansal, CEO of TeqBlaze, about how their white-label ad tech platform combines SSP and DSP capabilities — and how integrating Eyeota’s audience segments helps clients create precise, buyer-ready curated deals that drive better performance.

Audience Data, Branded Data Partners, Data Marketplace

Audience Data Sessions: Q&A with Nielsen

By: Husain Patel

In our latest Audience Data Session, we spoke with Niki Bansal, CEO of TeqBlaze, about how their white-label ad tech platform combines SSP and DSP capabilities — and how integrating Eyeota’s audience segments helps clients create precise, buyer-ready curated deals that drive better performance.

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with TeqBlaze

By: Niki Bansal, CEO at TeqBlaze

In our latest Audience Data Session, we spoke with Niki Bansal, CEO of TeqBlaze, about how their white-label ad tech platform combines SSP and DSP capabilities — and how integrating Eyeota’s audience segments helps clients create precise, buyer-ready curated deals that drive better performance.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

5 Data-Driven Ways to Reach Sports and Tailgating Audiences

By: Eyeota

The sports industry, worth $2.65 trillion globally, offers massive opportunities for brands to engage passionate and high-spending fans. From live event goers and sports bettors to tailgating enthusiasts, our latest blog explores 5 data-driven ways to connect with these audiences and turn game-day excitement into measurable results.

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