Blog

Scott Gordon Headshot
Partnership, B2B, audience data sessions, audience targeting, adstra, Data Quality, cookieless, b2c, B2B2C

Audience Data Sessions Q&A with Adstra

By: Scott Gordon, EVP Partnerships at Adstra

Eyeota talks to Scott Gordon, EVP Partnerships at Adstra, to learn more about how they enable brands and marketers to reach their desidered B2B and B2C audiences throughout the marketing funnel and how they are preparing for the shift to cookieless and other future digital advertising trends.

rilee sellers eyeota social media marketing
Digital Advertising, audience targeting, social campaigns, social media, facebook, instagram, pinterest, social media marketing, twitter

How To Enhance Your Social Marketing Strategy With Audience Data

By: Rilee Sellers, Demand Account Executive at Eyeota

Rilee Sellers, Demand Account Executive at Eyeota, outlines the best use cases of audience data for social media marketing and how Eyeota on Social can enhance your B2B and B2C audience targeting by building a 360-view of your target customer.

Programmatic, B2B, Digital Advertising, digital marketing, audience targeting, ad tech, b2c

Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.

NQI Transparency Ranking Report
Digital Advertising, Data Quality, data transparency, neutronian, ad tech, data certification, data provider, nqi transparency ranking report

Eyeota Ranks Among Top 10 in Neutronian’s NQI Transparency Ranking

By: Eyeota

Neutronian, a pioneer of independent data quality certification, recently released its 2022 NQI Transparency Ratings, which saw Eyeota among the top 10 highest scoring companies.

First-Party Data Is Great, But It’s Not Enough
third party cookies, cookieless, first party data, marketing strategy

First-Party Data Is Great, But It’s Not Enough

By: Rob Armstrong, Senior VP of Product, Eyeota

Eyeota’s Rob Armstrong talks to Adweek about why third-party data remains mission-critical after the death of the third-party cookie and the core requirements that marketers need to vet their third-party data partners readiness for a cookieless world.