Eyeota integrates with ID5’s Universal ID is part of its larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments.
US Elections 2020 | Eyeota uncovers the traits of Undecided Voters to optimize campaign engagement and success.
Eyeota CEO Kristina Prokop guest blogs for StreetFight on the need for industry-wide data quality standards..
"If you ask ten people what data quality means, you’ll get ten different answers. What’s more, you’ll also find that the majority of folks don’t know where their data comes from or how it’s stitched together. To be fair, it’s all very complex stuff — and that’s just one reason it needs to be standardized."
It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.
Eyeota has announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal.