Late last year, Kristina Prokop sat down with Project A’s Florian Heinemann for a general chat about Kristina’s time with Eyeota. One of the subjects that came up was the importance of first-party data and the confusing terminology that surrounds the three main data types.
That exchange turned out to be one of the most popular excerpts from the interview, so we thought it was worthwhile to provide you with a refresher on what the terms, first-, second- and third-party data actually mean.
After that, we’ll talk about why we should change the terminology to be more transparent and why the distinction between first-party and “non first-party” is the only one you need to worry about.
Founding members to help advertisers, programmers, and distributors unlock potential of data-driven TV marketplace.
Brands have many opportunities to gain insight into their customer base through online and offline interactions, but this data is often siloed, leaving gaps in your understanding of existing and potential customers.
Data onboarding help to fill in the gaps and unlock opportunities for reaching new customers. With the support of a privacy-compliant data partner, you can find new clients more easily and then tailor experiences to their unique needs and preferences.
In recent years, data privacy has become an increasing point of focus for governments and businesses around the world. Strong legislative efforts like the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have fundamentally changed the way brands collect and use customer data.
Q&A with Gino Palozzi, Senior VP of Marketing, who explains how Dun & Bradstreet's data, insights and AI platforms can help marketers to target the right audience, at the right time, through the right channels. Read more now to discover Gino Palozzi's data predictions for 2021.