With less than a month until Christmas Day and holiday shopping well under way, it’s crucial for brands and marketers to maximize their advertising efforts in the final run-up to the biggest retail event of the year.
Eyeota caught up with Alliant's Director of Digital Partnership, Chris Morse, to find out how Alliant is preparing for the cookieless identity landscape and what opportunities and challenges they see for digital marketing and data in 2022.
Eyeota talks to Margaret Sliman, Head of Product at smrtr, to learn more about the insight into customers that their data provides for brands and advertisers. Read the Q&A now to find out what makes smrtr data unique, their predictions around digital marketing in 2022 and more!
Together Eyeota and Dun & Bradstreet, as well Netwise, will solve our industry's biggest challenges: to provide trusted data, technology and insights that enable marketers to better target and engage B2B audiences across global markets and digital channels.