Q&A with Sam Marc, the Senior Director of Addressable Solutions at PubMatic, who speaks with Eyeota about their current partnership and future plans.
Brands seeking to target prospects on social media are often hampered due to the limitations of social channel data. The overwhelming amount of data available from social media users can seem almost unlimited, but defining an effective audience targeting strategy for social media campaigns can prove difficult when based solely on data that has been generated by a consumer’s social channel activity. Social channel data provides user information specific to their social media activity, such as connections and location. Outside that, however, there is very little knowledge of the customer and what their other interests, demographics, wants and needs might be.
Case studies are an important part of assessing what effective solutions are available to you when it comes to planning advertising and marketing campaigns. If you have a specific audience targeting goal or challenge you need to overcome, then Eyeota can help you provide you with tried and tested solutions to these issues.
Eyeota is the trusted global provider of audience solutions for digital marketing and ranked by Neutronian as 2023’s world leader in global data privacy. Brands and advertisers leverage Eyeota audience solutions to enrich insights, enhance personalization, and transform omnichannel targeting.
Our Client Success Stories hub includes real-world campaign strategies, tactics and results from a range of real clients in a range of industries including finance, auto and tech.
Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10
Brands are seeking new and improved ways to leverage the power of social media, as each platform has transformed from its original organic state to a pay-to-play format. Eyeota is helping brands to stand out in this increasingly competitive space by providing innovative solutions for brands looking to expand their advertising footprint and increase ad spend across social media channels.