We spoke with Michelle Harness, Wiland’s in-house digital agency expert, about the power of applying advanced predictive modeling to vast consumer spending data to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.
Eyeota speaks to Andrew Harder from Goldfish Ads to learn more about how brands and marketers can use their cookieless cohort-based datasets created with real-world data without using any PII. Read our blog post now to learn more about our partnership.
Partnership Rethinks Cohort Onboarding and a Future-Proofed Strategy in a Post-Cookie Ecosystem.
Data onboarding has always played a part in brands’ marketing and advertising strategies. However, over the last year or so the level of importance placed on identifying ways to collect and activate first-party data, has massively increased.
Building a data-centric organization and investing in the tools and talent required to improve customer marketing and engagement must also be accompanied by a focus on scale and consistency.