SINGAPORE, 29 JULY 2015: Eyeota – the global leader for local audience data with over 1.3 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its second quarterly Eyeota Index report.
Read More
Topics: Audience Data, Programmatic, Eyeota Index
SINGAPORE, 13 JULY 2015: Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.
Read MoreTopics: Press Releases, Southeast Asia (SEA), Partnership
LONDON, 8 JULY 2015: Eyeota has received the EDAA Trust Seal from independent industry Certification Provider ABC for the second year in a row, demonstrating its continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
Read MoreTopics: Press Releases, EMEA, Branded Data Partners
We had a blast at ATS Singapore on Monday, meeting the brightest minds in the ad tech business to chat about the latest trends and updates.
The morning started with the Women in Adtech breakfast panel hosted by ExchangeWire. The panel was moderated by Wendy Hogan, as panelists spoke about their experiences as a woman in adtech.
Read MoreTopics: Programmatic, Thought Leadership, Events, Southeast Asia (SEA)
Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.
Read MoreTopics: Audience Data, Programmatic, Events, Southeast Asia (SEA)
Ad tech vendors announce new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity
The rising need to target consumers across devices and channels is putting pressure on marketers to deliver advertising more efficiently and effectively. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve visibility, data insights, and uniting desktop clicks and conversions with mobile activity.
Read MoreTopics: Audience Data, Programmatic, Thought Leadership, Advertiser
Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a higher price for intent data in order to reach potential buyers, highlighted the Eyeota Index report. Overall, the sectors’ data spend increased by 77 per cent during the quarter.
Read MoreTopics: Audience Data, APAC, Eyeota Index, Advertiser, Southeast Asia (SEA)
Topics: Audience Data, Events, Data Marketplace, EMEA
In the programmatic ad-buying world, audience data has become increasingly important. And that's because one of the promises of programmatic is the ability to decouple your audience from specific content. Yes, content still matters. But programmatic tech, in theory, allows your to follow your audience everywhere -- not just where it’s obvious.
Read MoreTopics: Audience Data, Programmatic, Eyeota Index
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and in this week’s edition: More APAC brands turning to audience data; Roy Morgan, AdNear offers mobile consumer analytics in ANZ; GroupM launches sports, entertainment agency; and Lotame hires head of APAC platform solutions.
Read MoreTopics: Audience Data, APAC, Eyeota Index, Branded Data Partners
Copyright © 2018, 
