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Eyeota Lifesight Partnership
audience targeting, Audience Identity Resolution, cookieless, lifesight, identity, press release, eyeota, interoperability

Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

By: Eyeota

Mobile Partner’s Early Adoption of Eyeota’s ID-Agnostic Solution Enables Expansion into Eight New Global Markets.

digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

What are the best practices to build a mature data strategy?

By: Eyeota

Once an organization has built a data-centric culture and invested in the tools to develop its data strategy, the next step in the process is to establish some practices to maintain and scale this strategy as data usage matures within the organisation.

covid, cookieless, universal id, identity, consumer data, sharethis, eyeota, covid19, consumer behavior, eyeota translate

Connecting with Consumers in a Post-Covid Cookieless World: Audience Data Sessions

By: Eyeota

Eyeota CEO and Co-Founder, Kristina Prokop sat down with Michael Gorman, SVP of Product and Marketing at ShareThis, to discuss how consumer behavior has changed since the onset of the pandemic as we approach a post-covid cookieless future and how this has influenced the way brands use data. Here is a summary of the key points touched upon.

strong data culture
digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

What do organizations need to invest in to develop a strong data culture?

By: Eyeota

While organizational culture can accelerate the application of data analytics, amplify its power, and steer companies in the right direction for better decision-making, knowing what to spend the investment on in terms of technology and talent is fundamentally important.

digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

How to build a data-centric organization

By: Eyeota

Establishing a data-driven culture is key for business innovation and creating a data-driven culture is a challenge that many organizations have to face. However, the payoff is one of increased business competitiveness, optimized organizational efficiency, and commercial innovation to stay ahead of the curve.