Get an Audience Targeting Plan

Our Audience Specialists are dedicated to providing custom audience data recommendations to help you meet your performance goals.

Have a question about audience planning?
Looking to target a specific market?
Need insights on which data segments work best for your campaigns?

Fill out the form today and our specialists will contact you in 2 business days.

How It Works

Tell Us Who You Want to Target

Start by filling out our easy-to-use form. Tell us who you want to target by specifying the audience criteria, such as demographics, interests, or behaviors. Please note that Eyeota does not provide personally identifiable information (PII).

Specify Your Channels

Select the platform(s) you want to use for your campaign. We can activate across a wide range of digital channels, including display, social media, mobile, CTV, digital out-of-home (DOOH), and audio. We'll ensure that your audience targeting is optimized for your chosen platforms.

Receive Your Audience Targeting Plan

Once we have all the necessary details, our team will create a list of audience segments tailored to your specifications. You'll receive this list with corresponding platform IDs, which are essential for accurately targeting your desired audience.

Activate Your Audience Targeting Plan

With your audience list in hand, you can easily activate these segments in your chosen platform. Whether it's a DSP, social media platform, or another channel, we provide the data you need to execute your campaign effectively and reach your target audience.

Eyeota partners with 40+ platforms to help you easily activate our audience data

Learn More

What Our Clients/Partners Say

We started our activation journey with Eyeota back in 2015, kicking-off in the US, UK and Germany before then expanded into APAC and France a few years ago. Recently we were able to add Italy, Spain, Canada, Mexico and Brazil and are continuing to grow this into a truly global partnership. The partnership with Eyeota enables us to generate additional value beyond insights for our clients and make our audiences useable for targeting across various addressable channels. Our agency clients in particular see great value in the ability to plan and execute with one and the same data set.

Director of Audience Data at YouGov

When making decisions about the data to leverage for our clients' marketing efforts, we take multiple factors into account – but most importantly whether or not it can help us meet our campaign KPIs. We have long believed that better performance starts with better quality data. We will continue to look to Eyeota's high-quality, privacy-safe audiences to help us accomplish campaign performance goals while mitigating risk for our clients.

VP of Operations at Causal IQ

Eyeota B2B Predictive Audiences have improved in efficiency significantly and continue to be crucial to maintaining strong CPEVs across our campaigns. The audiences continue to outperform our third-party job function audiences, and they are outperforming both of our contextual audiences.

Manager Programmatic at EightBar

Eyeota has been an ideal partner for Affinity Answers. With Eyeota, we have been able to expand our offerings both within the US and into EMEA and APAC. The growth that we have seen working with Eyeota has been tremendous. Their relationships across the globe have enabled us to create valuable ongoing relationships that would have previously been beyond our reach. Their teams have a long-term vision of where the industry is going and are planning for the inevitable end of cookies and will be a leader in the eventual move towards Universal ID and MAID targeting.

VP of Global Marketing for Affinity Answers

Eyeota has been a key partner of Experian for some time now, enabling access to audiences defined by Experian in key digital channels. We have now built on this and can now offer consistent privacy-centric solutions for digital audience targeting and segmentation across 36 global markets. It is a real first, solving real problems for advertisers globally.

Managing Director of Marketing Services UK&I at Experian

FAQs

The Data Desk is Eyeota's team of Audience Specialists who can partner with you to develop a robust targeting plan for your digital campaigns.

The Data Desk offers a convenient solution for audience targeting and campaign optimization. Simply provide your target audience and preferred DSP, and within 2 business days, the team will deliver tailored recommendations suited to your business needs.

Support includes:

Custom/syndicated audience targeting
Campaign troubleshooting
Access to valuable data information

Eyeota audiences can be accessed through our Audience Discovery Tool or by contacting our Data Desk team. The Audience Discovery Tool is a free self-serve tool built specifically to help you effectively and efficiently discover the audiences needed to drive success of your campaigns.

Eyeota's audiences can easily be activated in the DSP of your choice within 2 business days.

To receive more information on pricing, get in touch with an Audience Specialist through our Data Desk.

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