Data Desk Discover Data

In the News

07/19/2024

Thought Leadership

Dynamic Duos: ‘In all areas of life, we’re birds of a feather’

07/10/2024

Thought Leadership

Q&A: esbconnect CEO Suzanna Chaplin on challenges facing marketers today

06/20/2024

Thought Leadership

The advertising industry cautious and confused by looming data and privacy laws

06/10/2024

Thought Leadership

The new identity landscape: Addressability requires innovation – and first party data is not enough

05/31/2024

Thought Leadership

I, Robot: PW Talks with Madhumita Murgia

04/11/2024

Thought Leadership

ID5: Digital Ad Provider Secures $20 Million

04/11/2024

Thought Leadership

UK-based ID5 raises €18.4M to improve online advertising for consumers, media owners, advertisers

04/11/2024

Thought Leadership

ID5 announces $20 Million in Series B Funding

04/11/2024

Thought Leadership

ID5 Closes $20M Series B Funding, Expands Identity Focus

03/22/2024

Company Update

Vistar Media launches global rebrand and upgraded DSP as DOOH market grows

03/11/2024

Thought Leadership

How Can Brands Thrive in a Cookieless World?

03/4/2024

Thought Leadership

Audience Data Sessions: Q&A with Environics Analytics

02/28/2024

Company Update

Eyeota Selects Proximic By Comscore To Provide Enhanced Cookieless Predictive Audience Targeting

02/22/2024

Company Update

Eyeota & Proximic partner to unlock cookieless predictive audiences

02/22/2024

Thought Leadership

OOH News You Oughta Know Today

02/22/2024

Company Update

Eyeota Selects Proximic By Comscore As A Preferred Partner To Provide Enhanced Cookieless Predictive Audience Targeting With Contextual Signals

02/20/2024

Company Update

Eyeota and Vistar Media unveils partnership as DOOH market grows in Australia

02/20/2024

Company Update

Eyeota & Vistar Media Partner To Bring Seamless Audience Targeting To Digital Out-of-Home Campaigns

02/20/2024

Company Update

Eyeota and Vistar Media partner for DOOH targeting

02/20/2024

Company Update

Eyeota and Vistar Media Partner for DOOH targeting

03/2/2024

Thought Leadership

The New Identity Data Landscape

03/2/2024

Thought Leadership

The Global Audience Data Landscape

02/1/2024

Company Update

Eyeota expands partnership with Experian

01/31/2024

Thought Leadership

Eyeota And Experian Expand Partnership With New Data Sets In Malaysia And Indonesia

01/31/2024

Thought Leadership

First-Party Publisher Data: Answer to Cookie-Based Advertising?

01/31/2024

Thought Leadership

Google Third-party Cookies Phasing Out: What's Next?

01/31/2024

Thought Leadership

The Evolution of Connected TV Advertising in 2024

01/31/2024

Thought Leadership

Balancing Act: Personalization and Privacy in 2024

01/30/2024

Company Update

Eyeota activates Experian's Worldview data for digital audience targeting in 36 countries

01/29/2024

Thought Leadership

The Marketer’s Guide to Targeting Post-cookies

01/27/2024

Thought Leadership

The New Identity Data Landscape

01/24/2024

Thought Leadership

How Programmatic Targeting is Entering its Contextual Era in 2024

12/29/2023

Thought Leadership

Predictions 2024: Open Web

12/15/2023

Thought Leadership

Perspective - A Continued Shift Toward Cookieless Strategies

12/11/2023

Thought Leadership

The Principles That Will Guide The Future Of B2B Data

12/6/2023

Thought Leadership

Why the convergence of AI, privacy and cookie deprecation in 2024 will bring stability to the marketing industry

12/4/2023

Thought Leadership

Future-proof your B2B marketing: The ultimate data checklist for 2024

11/1/2023

Thought Leadership

Preparing for a changed privacy landscape in Australia

10/13/2023

Thought Leadership

Nielsen partners with RDA and Eyeota

10/24/2023

Thought Leadership

Navigating The Changing Data Landscape - Steer Your Way To Success

10/6/2023

Thought Leadership

Media Experts Argue Social Media Is No Search Rival In The DoJ's Antitrust Tussle With Google

10/10/2023

Thought Leadership

How marketers are rewriting their B2B playbooks to win over a new generation of decision-makers

10/3/2023

Thought Leadership

The Growing Importance Of Audience Data In B2B Marketing

09/27/2023

Thought Leadership

Marketers Must Address the B2B Data Gap

09/19/2023

Thought Leadership

The MadTech Podcast Special: Ad Tech Trends & the Data Landscape Across APAC and Beyond

09/19/2023

Thought Leadership

Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota

09/11/2023

Thought Leadership

3 things marketers need to understand about the post-cookie future

08/24/2023

Company Update

Eyeota receives Neutronian and IAB Tech Lab certification

08/24/2024

Thought Leadership

Eyeota, a Dun & Bradstreet Company, Demonstrates Superior Performance of Quality, Privacy-First Data Through IAB Tech Lab and Neutronian Recertification

08/4/2023

Thought Leadership

Using data to Boost ROI on Ad & Tech Investments

08/3/2023

Thought Leadership

The Audience Data Landscape Is About to Change

07/17/2023

Thought Leadership

No More Future Gazing: What’s Your Post-Cookie Plan Today?

06/30/2023

Thought Leadership

How B2B Marketers Can Use Data to Boost ROI on Advertising and Tech Investments

05/24/2023

Thought Leadership

Clean Rooms Are Not the Solution for a Cookieless Future

05/9/2023

Thought Leadership

MarTech Interview with Kristina Prokop, Chief Executive Officer and Co-founder of Eyeota

05/4/2023

Thought Leadership

The Global Audience Data Landscape is About to Change Dramatically

02/21/2023

Thought Leadership

Aboitiz Data Innovation appoints new Chief Marketing Officer to bolster APAC growth opportunities

01/17/2023

Thought Leadership

Data Privacy Scores Weigh Heavy On Some Search Engines

06/15/2022

Thought Leadership

The Ad Industry Gets a Do-Over. This Time, Let’s Get Data Right

06/14/2022

Thought Leadership

Four clear ways brands can drive maximum value, sales from future-proofed, scaled first party data

05/17/2022

Thought Leadership

In Solving for Third-Party Cookies, We Can Solve for So Much More

05/17/2022

Thought Leadership

Let’s stop treating third-party data like third-party cookies

04/14/2022

Thought Leadership

The CDP Shortcoming That the Industry Needs to Address

04/13/2022

Thought Leadership

What You Need to Know About B-to-B Ads in B-to-C Channels

03/14/2022

Thought Leadership

Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies

03/14/2022

Thought Leadership

Forget FLoC, But Not Cohorts: Why Cohorts Still Represent The Future Of Targeting

02/28/2022

Thought Leadership

Why Marketers Should Care About The Latest Transatlantic Data Deal

01/27/2022

Thought Leadership

First-Party Data Is Great, But It’s Not Enough

11/23/2021

Thought Leadership

Future-Proof Your Marketing by Putting Consumer Privacy First

11/9/2021

Press Release

Dun & Bradstreet Acquires Eyeota and NetWise To Solidify Market Position

11/8/2021

Press Release

Eyeota acquired by Dun & Bradstreet

11/5/2021

Thought Leadership

How to maximize first-party data to succeed in a privacy-first cookieless world

11/5/2021

Company Update

Future Of Eyeota And NetWise On Close Of Dun & Bradstreet Acquisition

11/5/2021

Press Release

Dun & Bradstreet Announces It Has Signed Definitive Agreements to Acquire Eyeota and NetWise to Expand Its Revenue Technology Leadership Position

11/5/2021

Press Release

DUN & BRADSTREET ACQUIRES EYEOTA AND NETWISE

11/4/2021

Press Release

Dun & Bradstreet To Buy Eyeota And NetWise; Terms Not Known Yet

11/4/2021

Press Release

Dun & Bradstreet To Buy Eyeota And NetWise; Terms Not Known Yet

11/4/2021

Press Release

Dun & Bradstreet (DNB) to Acquire Eyeota and NetWise

11/4/2021

Press Release

Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting

11/4/2021

Press Release

Dun & Bradstreet Announces It Has Signed Definitive Agreements to Acquire Eyeota and NetWise to Expand Its Revenue Technology Leadership Position

11/2/2021

Press Release

Comscore Expands Partnership with Eyeota to Deliver First-Of-Its-Kind Contextual Solution in the Americas and Asia

11/1/2021

Press Release

Comscore Expands Partnership with Eyeota to Deliver First-Of-Its-Kind Contextual Solution in the Americas and Asia

10/29/2021

Company Update

Snowflake announces winners of the APAC data awards

10/12/2021

Press Release

Eyeota Partners with Snowflake to Facilitate Privacy-Centric First-Party Data Activation

10/8/2021

Thought Leadership

How to engage and convert early holiday shoppers this Black Friday

09/20/2021

Thought Leadership

Every Visitor Is Different. Why Are You Giving Them All The Same Opt-In Prompts?

09/17/2021

Press Release

Eyeota Enhances Reach And Targeting Precision For RDA Research

09/17/2021

Company Update

Eyeota Names COO

09/15/2021

Company Update

Eyeota Appoints Chief Operating Officer Marc Fanelli

08/18/2021

Press Release

Eyeota Cohort Onboarding Expands Selling Simplified’s B2B Data Intelligence into 26 markets

08/6/2021

Press Release

Eyeota Cohort Onboarding Expands Selling Simplified’s B2B Data Intelligence into 26 markets

07/20/2021

Company Update

As Data Landscape Transforms, Eyeota’s Approach to Identity and First-Party Data Onboarding Deepens Its Global Impact

07/19/2021

Thought Leadership

2 Years, 2 Imperatives: How to Focus Efforts During the Cookieless Delay

07/15/2021

Press Release

Alliant’s New Credit Card Sourced Gaming and Insurance Audiences Launch With Eyeota as Exclusive Data Exchange Partner

07/14/2021

Company Update

As Data Landscape Transforms, Eyeota’s Approach to Identity and First-Party Data Onboarding Deepens Its Global Impact

07/9/2021

Company Update

Eyeota Launches ID Agnostic Resolution Eyeota Translate

06/30/2021

Company Update

Eyeota Launches ID Agnostic Resolution Eyeota Translate

06/28/2021

Thought Leadership

Google’s cookie delay good news, but could be a ‘momentum killer’

06/20/2021

Thought Leadership

Identity solution fatigue is setting in: How to keep moving

06/15/2021

Thought Leadership

Why Probabilistic Is a Better Foundation for Global Marketers

05/26/2021

Company Update

Ashwini Karandikar Appointed to Eyeota Board of Directors

05/26/2021

Company Update

Ashwini Karandikar Appointed to Eyeota Board of Directors

05/25/2021

Company Update

Ashwini Karandikar Appointed to Eyeota Board of Directors

05/25/2021

Press Release

Adform and Smart Support Lotame Panorama ID to Future-Proof Addressability in a Post-Cookie World

05/21/2021

Thought Leadership

Publishers Must Embrace Flexibility and Cooperation in a Cookieless Future

05/20/2021

Thought Leadership

Putting the emphasis on deterministic targeting, the US is an outlier

05/18/2021

Thought Leadership

Marketers Want to Pivot to First-Party Data, but Know They’re Behind

05/12/2021

Company Update

Eyeota and IIluma Technology Partner to deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem

05/11/2021

Press Release

BDEX Now Offering Powerful New Audience Modeling Tool Via 20 Data Activation Partners

05/7/2021

Thought Leadership

In the Cookieless Future, Personalization and Prospecting Will Walk Hand-in-Hand

05/5/2021

Thought Leadership

Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC

04/26/2021

Thought Leadership

Onboarding's Role in Future-Proofing Your First-Party Data Strategy | Sponsored Content | Tech-Talk Webinar | On-Demand

04/23/2021

Press Release

Lotame Announces 10 Data Partners for Panorama ID

04/7/2021

Company Update

Consortium launches new US TV Data Initiative

04/7/2021

Company Update

A New Consortium Is Here to Bring More Data to TV Ad Buying

04/7/2021

Company Update

TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’

03/23/2021

Thought Leadership

Google’s Identifier Announcement Recasts Priorities for Future-Focused Data Companies

03/23/2021

Press Release

TiVo, BDEX Partner to Give Advertisers Expanded Reach

03/17/2021

Thought Leadership

IDFA, Anti-Competition, and the Refocusing of Ad Tech

03/12/2021

Thought Leadership

The big challenges and opportunities in AdTech in 2021

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