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How to Master Social Media Advertising
Learn all about social targeting and how high-quality audience data can support your investments in social advertising and optimize campaign performance.

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Travel Brand Reduces Cost-Per-Acquisition by 75% with Eyeota 

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Eyeota is a global provider of audience data for marketing and advertising.

We deliver addressable, privacy-compliant audience data that help marketers reach new customers, enhance marketing analytics, deepen insights and boost omni-channel campaign performance.

Brands and Media Agencies

Identify, reach and engage your best customers across digital touchpoints

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Data Owners

Unlock the value in your data for business growth

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Partner Distribution Network

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When making decisions about the data to leverage for our clients' marketing efforts, we take multiple factors into account – but most importantly whether or not it can help us meet our campaign KPIs. We have long believed that better performance starts with better quality data. We will continue to look to Eyeota's high-quality, privacy-safe audiences to help us accomplish campaign performance goals while mitigating risk for our clients.
VP of Operations at Causal IQ
causal iQ

What Success Looks Like

How IBM Drove Video Campaign Performance with Eyeota

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Audience Playbooks

Bolster marketing and advertising strategies with a deeper understanding of audience data, consumer profiles segmentation, and omnichannel targeting for vertical and seasonal campaigns.

How to Target Spring Celebrations Audiences Download Now
How to Target Summer Travel Audiences Download Now
Eye On | Finance and Insurance Audience Playbook Download Now
Eye On | B2B Audience Playbook Download Now
How to Target Sports Event Audiences Download Now
Eye On | Gaming Audience Playbook Download Now
The Marketer's Guide to Data Onboarding Download Now
Eye On | Travel Insights Report Download Now

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