Enrich audience engagement on social channels with the Eyeota Audience Marketplace

Activate Eyeota Audiences on Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat and TikTok

Defining an effective targeting strategy based on audience intelligence for social media campaigns can often be difficult when it is based on data generated by a consumer's social channel activity alone.

Brands can invest in audience profiles built with consumer behavior from offline, mobile, and digital channels, creating a stronger view of their desired customers for a more effective audience targeting strategy for their social campaigns.

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Frequently Asked Questions

What social networks can I use Eyeota Audiences for audience targeting?

Facebook, Instagram, X, Snapchat, Pinterest and TikTok

What are the benefits of using Eyeota Audiences on Social Channels?

  • Gain a stronger view of your target audience
    Integrate different consumer behavioral signals e.g. offline purchase behaviors, socio-demo traits, or store location proximities that are not available in social channels to build a better view of your target audience.

  • Engage audiences consistently
    Segment and define an audience targeting strategy and activate it across digital display, video, mobile and social channels for consistent audience engagement.

  • Tailor and optimize brand visibility
    Ensure the features and benefits of your brands' products and solutions are visible and relevant to the right target audience across digital and social channels.

  • Achieve greater campaign results and ROI
    Analyze and track the performance of your audience engagement to finetune future campaign tactics and channel investments.

How are audience profiles created?

Eyeota fuses qualified user identifiers to create audience profiles for brands to engage with their target consumers throughout each stage of the customer journey. Our proprietary onboarding methodology ensures the consistent provision of data globally and assures only privacy-compliant data enters our platform. Click here to learn more about our Audience Marketplace and our commitment to data quality.

How many profiles are available?

Leverage over 50,000 audience profiles across 35+ vertical and seasonal targeting categories covering attitudinal personas, lifestyle-interest, purchase-intent, socio-demographic variables, past-purchase, location-proximity and more to enrich engagement with their best future customers on social channels.

You can also access 200+ syndicated B2B segments via Dun & Bradstreet, Eyeota's parent company.

Where can I access Eyeota Audiences for social channels?

You can find Eyeota audience segments on all major DSPs and trading platforms.

What do the segments cost?

Contact our audience specialists at our data desk with your brief and they will help you with targeting and budgeting.

Get a Copy of The Data-Driven Marketers' Guide to Targeting on Social Media

How to enhance social media marketing with audience data

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Got a campaign?

Our Audience Specialist team can build a custom audience engagement strategy to achieve your marketing campaign goals across display, video, mobile and social channels.

Request an Audience Strategy

Branded Partners Available on Social

Eyeota Branded Data Partners