Quality Audience Targeting Data for Digital Marketers

Improve marketing performance with trusted, certified third-party audience data

When it comes to achieving your marketing goals, access to quality third-party data has never been more critical. It's becoming increasingly important that digital marketers understand how the third-party data marketplace operates and which providers can be trusted. There are lots of options available but not all third-party data sources are created equal.

So how can you be sure you are using audience data solutions that are addressable, interoperable and certified for quality and compliance? Eyeota can help.

Eyeota, a Dun & Bradstreet company, is a trusted global provider of audience data for digital marketing.

We provide seamless, consistent data delivery for advertisers and agencies, regardless of geographic location, industry, platform, or network.

The Eyeota audience marketplace delivers solutions to identify, reach and engage your target audience on digital channels. Our audience data allows you to create personalized marketing strategies that resonate with potential customers. Improve engagement and conversion rates with data you can trust. Analyze, adjust and optimize your strategy with confidence. Steer your way into marketing success.

Frequently Asked Questions

Why is it important to use quality targeting data?

By using certified high-quality audience data, you can:

Boost Campaign Performance:

Increase engagement, click-through-rates and conversions

Protect Your Brand:

Minimize the potential for data breaches and costly fines

Improve Decision Making:

Simplify the selection process for the most suitable audiences solutions

How can quality audience targeting data help me?

In partnership with Causal IQ, a programmatic solutions provider, Neutronian designed a testing plan where certified Eyeota segments could be leveraged side by side with other non-certified segments on a series of campaigns.

The data from the test showed that Neutronian certified Eyeota segments:

Drove more engagement via higher click-through rates and video completion rates

Was more efficient on a cost per acquisition and cost per booking basis

B2B Telco Advertisers

B2B Telco Advertisers - Click Through Rate: Eyeota Segments 0.02%; Non-Certified Segments 0.02%
B2B Telco Advertisers - Cost Per Acquisition: Eyeota Segments $0.55; Non-Certified Segments $5.00

For the methodology and more results, read the full case study.

Read the Case Study

"When making decisions about the data to leverage for our clients' marketing efforts, we take multiple factors into account – but most importantly whether or not it can help us meet our campaign KPIs. We have long believed that better performance starts with better quality data, and we are excited to partner with Neutronian and Eyeota to demonstrate this. We will continue to look to Eyeota's high-quality, privacy-safe audiences to help us accomplish campaign performance goals while mitigating risk for our clients."

- Jennifer Laing, VP of Operations at Causal IQ

How do you know you are using quality data?

Look out for certifications from trusted industry bodies such as IAB and Neutronian. These industry entities have launched thorough programs designed to evaluate and certify that third-party data sources are what they say they are, and to ensure they're meeting the high standards required in today's marketplace when it comes to both privacy and performance.

IAB's Data Transparency Label, a global initiative set out by IAB Tech Lab and its Data Transparency Standard Compliance Program, is intended to give every marketer, agency, data provider and publisher a clear view of the audience segments they use. Eyeota was one of the first data companies globally to be awarded the compliance seal.

Meanwhile, Neutronian built the first independent compliance and quality certification for data providers, the Neutronian Certification Badge. To earn the certification, data providers must undergo a comprehensive audit and meet the baseline criteria for more than 50 aspects covering five main categories. Eyeota has also ranked number one globally for data privacy.

Want to learn more about our most recent Neutronian Certification? Read Here.
Want to learn more about our most recent Neutronian Certification? Read Here.

How exactly is Eyeota's audience data audited?

Audit Category

Examples of Aspects Covered

Audit Categories and Examples of Aspects They Cover

Consent and Compliance

  • Privacy compliance and disclosures (ex. GDPR, CCPA, etc.)
  • Data storage and accessibility controls

Sourcing Transparency

  • Transparency of data source and data use details internally and externally
  • Opt-in/out process

Dataset Characteristics

  • Type(s) of dataset – deterministic and/or modeled
  • Data cleansing practices – de-duplication, removal of fraudulent data, etc.

Methodology and Processing

  • Data processing and retention controls
  • Statistical methodology utilization – modeling, weighting, etc.


  • Methods used to evaluate data accuracy and performance
  • Frequency of evaluating data performance

* This is just a sample of the criteria that is evaluated. For informative and illustrative purposes only.

Want to know more about our Neutronian Certification and what that means for your marketing? Download our eBook.
Want to know more about our Neutronian Certification and what that means for your marketing? Download our eBook.

How can I access Eyeota certified data?

From the Americas and Europe, to the Middle-East, Asia, and Oceania, Eyeota works with all the major demand-side platforms, data management platforms and social channels to deliver the largest selection of addressable solutions in the world. Our advertising and agency partners gain access to data compiled from 75 premium branded sources. With Eyeota, you can access and activate 50,000 consumer profiles and persona segments spanning 30+ vertical and seasonal targeting categories. The Eyeota Audience marketplace delivers targeted data cohorts from our massive database of current, segmented audience profiles.

Contact our audience specialists at our data desk with your campaign brief and they will be able to provide you with an audience strategy.

Get an Audience Strategy


How to Use Quality Audience Targeting Data

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