About Eyeota

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Since 2010 Eyeota has been dedicated to providing our customers with data confidence and delivering solutions that help maximize the value of audience data.

This starts with our proven global methodology that onboards offline and online data in a privacy-compliant and globally consistent way without the use of personally identifiable information (PII).

Our Focus:Always Audience

In today's market, brands need the ability to bridge real world insights into the digital space in order to communicate more effectively with their customers and prospective customers. Yet the market has never been so difficult for brands to navigate. The challenge is finding the best ways to capture and activate audience data and to do so in a way that they can be confident is authentic, trustworthy and reliable.

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We build audiences based on what people are buying, watching, listening, reading and interacting with in both the digital and offline world.

We consider all aspects of the consumer and segment by demographics, behavior and psychographics.

What We Do:Make Data Make Sense

Eyeota is here to help you make sense of data. At Eyeota, our team of data scientists and audience experts work with our partners to help them assess their data assets and business objectives, whether it be for digital advertising, insights on your audience, research enhancement, bringing offline data online, distribution of your data in a controlled manner…the list of possibilities goes on and on. And those endless possibilities make data so exciting.

We know that what makes sense to you and your company is unique and that's our specialty – working on bespoke data solutions to help you achieve your data goals. Work with us and we will help you make sense of this complicated data-driven world.


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Leadership Team

Kevin Tan

Kevin Tan

Co-Founder and Chief Executive Officer

Kevin Tan is an accomplished entrepreneur and advertising and marketing technology leader with over 20 years of global experience. As CEO of Eyeota, he oversees the company's vision and strategic direction.

Prior to building Eyeota in 2010, Kevin was among the leadership team at Adify, which was acquired by Cox Enterprises in 2008. Kevin's other notable positions include VP of advertising sales and sponsorships for Viacom/MTV Asia-Pacific; CEO and founder at iamasia (the leading internet audience measurement company in Asia); and managing director at Taylor Nelson Sofres China. He has also worked for AC Nielsen and has consulted for leading international digital marketing, advertising, market research and audience data companies.

As an authority on the global audience data landscape and programmatic ad buying, Kevin frequently presents at industry conferences, including Cannes, dmexco, ATS Singapore, Web Summit, I-COM Global Summit, among others.

Kevin received dual Bachelor of Arts degrees in Computer Science and Political Science and a certificate in Film Studies from Duke University.

Kristina Prokop

Kristina Prokop

Co-Founder and Chief Customer Officer

Kristina Prokop is Co-Founder and Chief Customer Officer at Eyeota. For nearly 20 years, Kristina has been on the forefront of digital marketing and online advertising in Europe, bringing new advertising technologies and business models to market. At Eyeota, she has pioneered quality audience data as a cornerstone of the European advertising and marketing ecosystem and drove programmatic innovation. Kristina is a global thought leader and frequent speaker at advertising and marketing events, including dmexco, the premier conference and expo for the global digital economy, and d3con, Germany's largest event on the future of digital advertising. Previously, Kristina was VP at Adify (sold to Cox Enterprises), where she was instrumental in helping European publishers build and launch their vertical ad network businesses.

Jill Orr

Jill Orr

Chief Operating Officer

As Chief Operating Officer Jill oversees the company's commercial and business operations, marketing, insights, and customer product development. She has more than two decades of global media experience, including 13 years at CBS Interactive, CNET and, most recently, at Triad Retail Media, the digital retail media specialist group, where she led operations in APAC and Europe as EVP International. She played a pivotal role in Triad Retail Media's market development and was a member of the leadership team who sold the business to WPP in 2016.

Pieter de Zwart

Pieter de Zwart

Chief Technology Officer

As Chief Technology Officer, Pieter de Zwart acts as the technological visionary on strategic initiatives to help publishers realize the full potential of their data assets and buyers embrace buying high quality, privacy-compliant audiences. In this role, Pieter oversees all engineering, architecture, product development, data science and technology operations.

Prior to Eyeota, Pieter spent nine years at the Rubicon Project, where he led the company’s header bidding and video initiatives and helped scale the business from a 100-person startup to a publicly-traded company. He was also the founder and President of Prebid.org, an independent organization designed to ensure and promote fair, transparent and efficient header bidding across the industry.

Pieter received a bachelor’s degree in Mathematics and Computer Science and a master’s degree in Software Engineering from Santa Clara University.

Aaron Jackson

Aaron Jackson

Managing Director, International

As the Managing Director of International, Aaron leads sales, business development, account management, publisher acquisition, data supplier relations, regional marketing across EMEA and APAC. He has over a decade of experience in sales, publishing, data, digital media and advertising technology. Prior to Eyeota, he was Managing Director of Southeast Asia at Effective Measure, a leading provider of digital media planning solutions in emerging markets, where he led the region's commercial business development. Prior to that, Aaron was General Manager at Lighthouse Media, where he oversaw the print and digital versions of Marketing magazine and Human Resources Magazine.

Chris Emme

Chris Emme

Managing Director, Americas

Chris Emme has been an active part of the tech industry for over 20 years.  As a contributor, leader, writer and constant student, Chris is passionate about working at the intersection of data, technology, media and analytics. As Managing Director of the Americas, Chris is responsible for accelerating Eyeota’s growth throughout the US, Canada and Latin America.  

Prior to Eyeota, Chris was Vice President at Rocket Fuel, responsible for Agency Sales. Before that, Chris was Executive Vice President of Sales and Business Development at MediaIQ, where he lead U.S. operations of the Global Analytics Technology firm founded 5 years ago in London. Chris has also held senior roles at RadiumOne, Yahoo, Microsoft, Cnetro and Excite@Home.

 

Chris is an alum of the Leeds School of Business at the University of Colorado at Boulder, and Harvard Business School and is an avid global traveler and triathlete.

Howard Luks

Howard Luks

SVP Data Products and Partnerships

Howard Luks is Senior Vice President, Data Products and Partnerships at Eyeota, where he leads the global platforms team out of New York, and is responsible for global distribution partnerships, and channel integrations and data. Howard joins the team with more than a decade of experience in the advertising technology and data industry, with a focus on international business strategy, global account management and team development.

Prior to Eyeota, Howard was Director of International Business Development at Oracle Data Cloud, where he implemented its data supply strategies across Europe, Middle East, Latin America and Asia-Pacific. Howard also held roles at Acceleration and BlueKai, where he managed business development initiatives and client accounts, including relationships with Fortune 500 companies.


Board of Directors

Ben Barokas
Ben Barokas
Ben Barokas
Founder & CEO at Sourcepoint Technologies Inc

Independent Board Director

Ben is a serial entrepreneur and angel Investor in start-up technology companies developing, transforming, and disrupting global business models. Currently CEO of Sourcepoint the first content compensation platform. Prior to Sourcepoint Ben ran Google’s Global Marketplace Development team. Prior to Google Ben was the founding CEO of Admeld which was acquired by Google in 2011. Prior to the Admeld - Google transaction, Ben ran Advertising at JumpTV. Ben also spent 6 years at AOL running ad product development and operations.

Dr. Florian Heinemann

Dr. Florian Heinemann

Co-Founder, Managing Director of Project A Ventures, an early-stage fund investing in, and building great digital companies.

Board Director

Florian Heinemann is co-founder and managing director of a Project A Ventures, where he is responsible for the areas of marketing, CRM and business intelligence. Before co-founding Project A, he was managing director of Rocket Internet holding the same areas of responsibility (2007-2012).

During his time at Rocket, he was mainly involved in TopTarif, eDarling, and Zalando/Bigfoot. Prior to Rocket, Florian was co-founder and managing director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was co-founder of the online marketplace antibodies-online.com.

Florian has been an investor/business angel in more than 40 startups, e.g. AdScale, Ladenzeile, Netmoms, and Tradoria. Florian holds a doctorate’s degree in innovation management/entrepreneurship from RWTH Aachen University, and a masters degree in business administration from WHU Koblenz.

Kevin Tan

Kevin Tan

Chairman & CEO 

Kevin Tan is an accomplished entrepreneur and advertising and marketing technology leader with over 20 years of global experience. As Co-Founder and CEO of Eyeota, he oversees the company's vision and strategic direction.

Prior to building Eyeota in 2010, Kevin was among the leadership team at Adify, which was acquired by Cox Enterprises in 2008. Kevin's other notable positions include VP of advertising sales and sponsorships for Viacom/MTV Asia-Pacific; CEO and founder at iamasia (the leading internet audience measurement company in Asia); and managing director at Taylor Nelson Sofres China. He has also worked for AC Nielsen and has consulted for leading international digital marketing, advertising, market research and audience data companies.

As an authority on the global audience data landscape and programmatic ad buying, Kevin frequently presents at industry conferences, including Cannes, dmexco, ATS Singapore, Web Summit, I-COM Global Summit, among others.

Kevin received dual Bachelor of Arts degrees in Computer Science and Political Science and a certificate in Film Studies from Duke University.

Kristina Prokop

Kristina Prokop

Co-Founder & Chief Customer Officer

Kristina Prokop is Co-Founder and Chief Customer Officer at Eyeota. For nearly 20 years, Kristina has been on the forefront of digital marketing and online advertising in Europe, bringing new advertising technologies and business models to market. At Eyeota, she has pioneered quality audience data as a cornerstone of the European advertising and marketing ecosystem and drove programmatic innovation. Kristina is a global thought leader and frequent speaker at advertising and marketing events, including dmexco, the premier conference and expo for the global digital economy, and d3con, Germany's largest event on the future of digital advertising. Previously, Kristina was VP at Adify (sold to Cox Enterprises), where she was instrumental in helping European publishers build and launch their vertical ad network businesses.

Laurent Samama

Laurent Samama

Partner at Jolt Capital

Board Director

Laurent Samama has experience across large corporations and dynamic start-ups. His experience as a senior manager includes serving as VP Business Development with Orange, Country Manager for France with both NEC and Nokia, and also as Global Business Unit Manager with Nokia.

Laurent has also held executive positions with smaller technology companies (DxO Labs, Coronis Systems, Varioptic) where he experienced all stages from growth to exit including, equity raising, technology development, commercial expansion and trade sale. Laurent’s business experience centres on IT (networks, mobiles, software, chips & components) and Clean Tech (renewables, smart grid, energy efficiency). He graduated from Telecom Paris Tech and won the French Digital Technology Manager award in 1998.

Laurent is currently a board member of, Eyeota, CommProve and also Alpha MOS (ENXTPA: ALM).


Advisory Board

Akio Tanaka
Akio Tanaka

Akio Tanaka

Co-Founder & Managing Partner at Infinity Venture Partners

Advisory Board Member

Akio was formerly the head of venture investment program for Adobe in Asia and was responsible for Adobe’s corporate venture investment in Greater China, Japan, and India. Previous to Adobe, Akio held the position of CTO for Macromedia Japan working as part of the local management team as well as the position of Technology Advisor to the CEO for Macromedia Inc. at the US headquarters advising the CEO on investment and M&A strategies in Asia.

Akio holds a Master’s degree from the University of British Columbia, Canada and received the Governor General’s Gold Medal for graduating at the head of his class.

Russ Fradin

Russ Fradin

 

CEO and Co-Founder of Dynamic Signal, the leading technology company for brands to build and engage digital communities.

Advisory Board Member

Russ Fradin is a globally recognized digital media industry veteran, who has more than 15 years experience in the digital and online marketing world. Russ is the CEO and co-founder of Dynamic Signal, the leading technology company for brands to build and engage digital communities. He co-founded and was CEO of Adify (acquired by Cox for $350M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000). Russ is also an active angel investor in the digital world and is on a number of Boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.

Will Hodgman

Will Hodgman

CEO of Kiss Metrics, the revolutionary person-based analytics platform for your whole team.

Advisory Board Member

Will Hodgman is a veteran marketer and a successful entrepreneur. Will’s career spans global advertising, marketing, media and measurement. He has founded, built and managed global media measurement companies that represent the benchmarks in the industry. Will Hodgman is the CEO of Kiss Metrics. He previously served as Executive Vice President for International at comScore, Inc which he assumed in 2008 after comScore acquired his company M:Metrics.

As a Director, President and CEO, the Company rose to be the largest and most respected, global measurement company for Mobile marketing intelligence. Prior to M:Metrics, Will was Director, President and CEO of Sightward, Inc., a predictive analytics company. At Sightward he shifted the company’s direction from an enterprise offering to a hosted service, resulting in a successful sale to Digital Connexxions, a deal Hodgman brokered. Before Sightward, Hodgman was Executive Vice President of Nielsen// NetRatings.

At NetRatings, he was responsible for the company’s services, sales, marketing, research and business development. Will came to NetRatings through the sale of a number of Jupiter Media Metrix measurement businesses which he sold to Nielsen//NetRatings in 2002. While at Jupiter Media Metrix, Will served as President of Measurement. Will came to Jupiter Media Metrix in 1999 after the Company acquired AdRelevance, a business of which he was Director, President, CEO and Founder. AdRelevance is the global standard for competitive advertising intelligence.

Early in his career, Hodgman held executive positions at one of the largest global marketing communication companies, Interpublic Group (IPG). Hodgman is an internationally recognized speaker on the subjects of marketing, advertising, and new media measurement. He was also a member of the Board of Directors of Hitwise, Inc. until its sale to Experian in June 2007. He also serves on the Board of Advisors for the Masters Program in Digital Media at the University of Washington.


Investors

e.ventures logo
Global Brain Corporation logo
Heilemann Ventures logo
Project A logo
TA Ventures logo
Jolt Capital logo
Qualgro logo

Did You Know?

Data spend by the Electronics and Computer sector grew by x2 in 2017