About Eyeota

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Since 2010 Eyeota has been dedicated to providing our customers with data confidence and delivering solutions that help maximize the value of audience data.

This starts with our proven global methodology that onboards offline and online data in a privacy-compliant and globally consistent way without the use of personally identifiable information (PII).

Our Focus:Always Audience

In today's market, brands need the ability to bridge real world insights into the digital space in order to communicate more effectively with their customers and prospective customers. Yet the market has never been so difficult for brands to navigate. The challenge is finding the best ways to capture and activate audience data and to do so in a way that they can be confident is authentic, trustworthy and reliable.

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We build audiences based on what people are buying, watching, listening, reading and interacting with in both the digital and offline world.

We consider all aspects of the consumer and segment by demographics, behavior and psychographics.

What We Do:Make Data Make Sense

Eyeota is here to help you make sense of data. At Eyeota, our team of data scientists and audience experts work with our partners to help them assess their data assets and business objectives, whether it be for digital advertising, insights on your audience, research enhancement, bringing offline data online, distribution of your data in a controlled manner...the list of possibilities goes on and on. And those endless possibilities make data so exciting.

Eyeota Company Values

Bring You Join Us

We are fully committed to creating a powerful culture of inclusivity

Service Matters

This is our mantra, and we achieve this in every possible way

Seek to Inspire

We seek to inspire ourselves and others by acting with integrity, always doing our best, and empowering those around us

Our Glass is Half Full

Positive thinking is an emotional and mental attitude that focuses on the good

Prosper through Change

We embrace change and are excited by the opportunities it brings

A Commitment to Data Quality

The quality of our audience data segments has been independently audited and verified.

We know that what makes sense to you and your company is unique and that's our specialty – working on bespoke data solutions to help you achieve your data goals. Work with us and we will help you make sense of this complicated data-driven world.

Interested in learning more?

Contact Us

Leadership Team


Kristina Prokop

Co-Founder and Chief Executive Officer

Kristina Prokop is Co-founder and Chief Executive Officer at Eyeota, the global leader in audience data. For nearly 20 years, Kristina has been on the forefront of digital marketing and online advertising in Europe, bringing new advertising technologies and business models to market.

At Eyeota, she has pioneered quality audience data as a cornerstone of the European advertising and marketing ecosystem and drove programmatic innovation. Kristina is a global thought leader and frequent speaker at advertising and marketing events, including dmexco, the premier conference and expo for the global digital economy, and d3con, Germany’s largest event on the future of digital advertising.

Previously, Kristina was VP at Adify (sold to Cox Enterprises), where she was instrumental in helping European publishers build and launch their vertical ad network businesses.


Aaron Jackson

Aaron Jackson

Chief Growth Officer

As Chief Growth Officer, Aaron is responsible for accelerating Eyeota’s growth and portfolio of brand-direct solutions across global markets. He has over a decade of experience in sales, publishing, data, digital media and advertising technology. Prior to Eyeota, he was Managing Director of Southeast Asia at Effective Measure, a leading provider of digital media planning solutions in emerging markets, where he led the region's commercial business development. Prior to that, Aaron was General Manager at Lighthouse Media, where he oversaw the print and digital versions of Marketing magazine and Human Resources Magazine.


Marc Fanelli

Chief Operating Officer

Marc leads client success and business operations at Eyeota and is focused on deepening relationships with our key strategic branded partners on both a local and global level. With more than 25 years of data-driven marketing experience, Marc was previously at Impact, where he served as the general manager (GM) of the company’s Marketing Intelligence Product Suite. Over the course of his career to date, Marc has spearheaded numerous global data and analytics businesses for some of the industry’s largest data providers and agencies including Acxiom, Merkle and Experian. He is a member of the I-COM Advisory Board, co-founder and board member of Karlsgate, an identity management platform and holds multiple U.S. patents for data-driven marketing technologies.

Trent Lloyd

Trent Lloyd

Co-Founder and Head of Brand Solutions

Trent is a highly experienced, hands-on leader with proven success building and scaling successful businesses and teams both in ANZ and across the JAPAC region whilst remaining directly involved in-market with customers and partners. He has been in the media industry for over 20 years with experience in digital advertising, data, programmatic, software and print.   

Trent co-founded and launched Eyeota from scratch beginning with no product, office or resources and, as part of a highly effective executive leadership team, eventually grew that business to 80+ staff across 7 offices globally. He has been Board Director for 7+ years.

Trent has been personally involved in many aspects of setting up new markets, including capital raising, not only in Australia but also Singapore and Tokyo whilst also significantly involved in business development for Berlin, London and New York offices. He has launched US businesses into the ANZ market multiple times, establishing their foundation base of clients and building their brand and profile.


Rob Armstrong

SVP Product

As SVP Product, Rob Armstrong is a proven product innovator with a ten-year track record of building high-performance organizations and driving the development of next-generation and disruptive marketing and advertising solutions with big data and artificial intelligence (AI). An entrepreneur, Armstrong previously co-founded lockr, a consumer-facing data and digital identity solution, as well as Bombora, the disruptive B2B data startup where he launched the industry’s first intent product for account-based marketing (ABM). He has also held executive product-focused roles with ShareThis, Madison Logic and AD/FIN. Throughout his career, he has led the filing of 6 patents and 3 trademarks.

Advisory Board

Akio Tanaka

Akio Tanaka

Co-Founder & Managing Partner at Infinity Venture Partners

Advisory Board Member

Akio was formerly the head of venture investment program for Adobe in Asia and was responsible for Adobe's corporate venture investment in Greater China, Japan, and India. Previous to Adobe, Akio held the position of CTO for Macromedia Japan working as part of the local management team as well as the position of Technology Advisor to the CEO for Macromedia Inc. at the US headquarters advising the CEO on investment and M&A strategies in Asia.

Akio holds a Master's degree from the University of British Columbia, Canada and received the Governor General's Gold Medal for graduating at the head of his class.

Russ Fradin

Russ Fradin

CEO and Co-Founder of Dynamic Signal, the leading technology company for brands to build and engage digital communities.

Advisory Board Member

Russ Fradin is a globally recognized digital media industry veteran, who has more than 15 years experience in the digital and online marketing world. Russ is the CEO and co-founder of Dynamic Signal, the leading technology company for brands to build and engage digital communities. He co-founded and was CEO of Adify (acquired by Cox for $350M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000). Russ is also an active angel investor in the digital world and is on a number of Boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.

Will Hodgman

Will Hodgman

CEO of Kiss Metrics, the revolutionary person-based analytics platform for your whole team.

Advisory Board Member

Will Hodgman is a veteran marketer and a successful entrepreneur. Will’s career spans global advertising, marketing, media and measurement. He has founded, built and managed global media measurement companies that represent the benchmarks in the industry. Will Hodgman is the CEO of Kiss Metrics. He previously served as Executive Vice President for International at comScore, Inc which he assumed in 2008 after comScore acquired his company M:Metrics.

As a Director, President and CEO, the Company rose to be the largest and most respected, global measurement company for Mobile marketing intelligence. Prior to M:Metrics, Will was Director, President and CEO of Sightward, Inc., a predictive analytics company. At Sightward he shifted the company’s direction from an enterprise offering to a hosted service, resulting in a successful sale to Digital Connexxions, a deal Hodgman brokered. Before Sightward, Hodgman was Executive Vice President of Nielsen// NetRatings.

At NetRatings, he was responsible for the company’s services, sales, marketing, research and business development. Will came to NetRatings through the sale of a number of Jupiter Media Metrix measurement businesses which he sold to Nielsen//NetRatings in 2002. While at Jupiter Media Metrix, Will served as President of Measurement. Will came to Jupiter Media Metrix in 1999 after the Company acquired AdRelevance, a business of which he was Director, President, CEO and Founder. AdRelevance is the global standard for competitive advertising intelligence.

Early in his career, Hodgman held executive positions at one of the largest global marketing communication companies, Interpublic Group (IPG). Hodgman is an internationally recognized speaker on the subjects of marketing, advertising, and new media measurement. He was also a member of the Board of Directors of Hitwise, Inc. until its sale to Experian in June 2007. He also serves on the Board of Advisors for the Masters Program in Digital Media at the University of Washington.


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