Since 2010 Eyeota has been dedicated to providing our customers with data confidence and delivering solutions that help maximize the value of audience data.
This starts with our proven global methodology that
In today's market, brands need the ability to bridge real world insights into the digital space in order to communicate more effectively with their customers and prospective customers. Yet the market has never been so difficult for brands to navigate. The challenge is finding the best ways to capture and activate audience data and to do so in a way that they can be confident is authentic, trustworthy and reliable.
We build audiences based on what people are buying, watching, listening, reading and interacting
We consider all aspects of the consumer and segment by demographics, behavior
Eyeota is here to help you make sense of data. At Eyeota, our team of data scientists and audience experts work with our partners to help them assess their data assets and business objectives, whether it be for digital advertising, insights on your audience, research enhancement, bringing offline data online, distribution of your data in a controlled manner…the list of possibilities goes on and on. And those endless possibilities make data so exciting.
We know that what makes sense to you and your company is unique and that's our specialty – working on bespoke data solutions to help you achieve your data goals. Work with us and we will help you make sense of this complicated data-driven world.
Interested in learning more?
Kevin Tan is an accomplished entrepreneur and advertising and marketing technology leader with over 20 years of global experience. As CEO of Eyeota, he oversees the company's vision and strategic direction.
Prior to building Eyeota in 2010, Kevin was among the leadership team at Adify, which was acquired by Cox Enterprises in 2008. Kevin's other notable positions include VP of advertising sales and sponsorships for Viacom/MTV Asia-Pacific; CEO and founder at
As an authority on the global audience data landscape and programmatic ad buying, Kevin frequently presents at industry conferences, including Cannes,
Kevin received dual Bachelor of Arts degrees in Computer Science and Political Science and a certificate in Film Studies from Duke University.
As Chief Operating Officer Jill oversees the company's commercial and business operations, marketing, insights, and customer product development. She has more than two decades of global media experience, including 13 years at CBS Interactive, CNET and, most recently, at Triad Retail Media, the digital retail media specialist group, where she led operations in APAC and Europe as EVP International. She played a pivotal role in Triad Retail Media's market development and was a member of the leadership team who sold the business to WPP in 2016.
As Chief Technology Officer, Pieter de Zwart acts as the technological visionary on strategic initiatives to help publishers realize the full potential of their data assets and buyers embrace buying high quality, privacy-compliant audiences. In this role, Pieter oversees all engineering, architecture, product development, data science
Prior to Eyeota, Pieter spent nine years at the Rubicon Project, where he led the company’s header bidding and video initiatives and helped scale the business from a 100-person startup to a publicly-traded company. He was also the founder and President of Prebid.org, an independent organization designed to ensure and promote
Pieter received a bachelor’s degree in Mathematics and Computer Science and a master’s degree in Software Engineering from Santa Clara University.
As Chief Financial Officer Phoebe oversees the financial and international growth strategy for Eyeota. Phoebe is a seasoned professional with over 20 years of financial and commercial experience with multinational companies as well as start-ups across advertising, digital marketing, technology and banking.
Prior to joining Eyeota, Phoebe served at Dentsu Aegis Network as Asia Pacific (APAC) mergers and acquisitions Integration lead for newly-acquired businesses under multiple brands and Isobar APAC regional CFO. Earlier in her career, Phoebe was the finance director at BBDO, part of Omnicom Network, and BLUE Interactive, which is now Possible Worldwide under WPP Group.
Phoebe holds a Bachelor of Commerce degree from The University of Melbourne and is a Certified Practicing Accountant with CPA Australia.
As the Managing Director of International, Aaron leads sales, business development, account management, publisher acquisition, data supplier relations, regional marketing across EMEA and APAC. He has over a decade of experience in sales, publishing, data, digital media and advertising technology. Prior to Eyeota, he was Managing Director of Southeast Asia at Effective Measure, a leading provider of digital media planning solutions in emerging markets, where he led the region's commercial business development. Prior to that, Aaron was General Manager at Lighthouse Media, where he oversaw the print and digital versions of Marketing magazine and Human Resources Magazine.
As MD of the Americas Howard is responsible for accelerating Eyeota’s growth throughout the US, Canada and Latin America. He leads both the global platforms team and Americas' agency sales and business development teams. Howard joins Eyeota with more than a decade of experience in the advertising technology and data industry, with a focus on international business strategy, global account management, and team development.
Prior to Eyeota, Howard was Director of International Business Development at Oracle Data Cloud, where he implemented its data supply strategies across Europe, Middle East, Latin America
Chris leads strategy and corporate development, including acquisitions, strategic initiatives to drive the company’s growth, business development and capital raising. He is a seasoned corporate development professional, with experience evaluating and executing acquisitions and venture investments at advertising holding company WPP, market research and insights company Kantar, and expert network platform Gerson Lehrman Group. He spent the early part of his career in investment banking and private equity.
Chris is an alum of the Huntsman Program at the University of Pennsylvania, with dual degrees from the Wharton School and the College of Arts & Sciences. He holds an MBA from Columbia Business School.
Independent Board Director
Ben is a serial entrepreneur and angel Investor in start-up technology companies developing, transforming, and disrupting global business models. Currently CEO of Sourcepoint the first content compensation platform. Prior to
Board Director
Florian Heinemann is co-founder and managing director of a Project A Ventures, where he is responsible for the areas of marketing, CRM and business intelligence. Before co-founding Project A, he was managing director of Rocket Internet holding the same areas of responsibility (2007-2012).
During his time at Rocket, he was mainly involved in TopTarif, eDarling, and Zalando/Bigfoot. Prior to Rocket, Florian was co-founder and managing director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was
Florian has been an investor/business angel in more than 40 startups, e.g. AdScale, Ladenzeile,
Kevin Tan is an accomplished entrepreneur and advertising and marketing technology leader with over 20 years of global experience. As Co-Founder and CEO of Eyeota, he oversees the company's vision and strategic direction.
Prior to building Eyeota in 2010, Kevin was among the leadership team at Adify, which was acquired by Cox Enterprises in 2008. Kevin's other notable positions include VP of advertising sales and sponsorships for Viacom/MTV Asia-Pacific; CEO and founder at
As an authority on the global audience data landscape and programmatic ad buying, Kevin frequently presents at industry conferences, including Cannes,
Kevin received dual Bachelor of Arts degrees in Computer Science and Political Science and a certificate in Film Studies from Duke University.
For nearly 20 years, Kristina has been
Board Director
Laurent Samama has experience across large corporations and dynamic start-ups. His experience as a senior manager includes serving as VP Business Development with Orange, Country Manager for France with both NEC and Nokia, and also as Global Business Unit Manager with Nokia.
Laurent has also held executive positions with smaller technology companies (DxO Labs, Coronis Systems, Varioptic) where he experienced all stages from growth to exit including, equity raising, technology development, commercial expansion and trade sale. Laurent’s business experience centres on IT (networks, mobiles, software, chips & components) and Clean Tech (renewables, smart grid, energy efficiency). He graduated from Telecom Paris Tech and won the French Digital Technology Manager award in 1998.
Laurent is currently a board member of, Eyeota, CommProve and also Alpha MOS (ENXTPA: ALM).
Advisory Board Member
Akio was formerly the head of
Akio holds a Master’s degree from the University of British Columbia, Canada and received the Governor General’s Gold Medal for graduating at the head of his class.
Advisory Board Member
Russ Fradin is a globally recognized digital media industry veteran, who has more than 15 years experience in the digital and online marketing world. Russ is the CEO and co-founder of Dynamic Signal, the leading technology company for brands to build and engage digital communities. He co-founded and was CEO of Adify (acquired by Cox for $350M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ
Advisory Board Member
Will Hodgman is a veteran marketer and a successful entrepreneur. Will’s career spans global advertising, marketing, media
As a Director, President
At NetRatings, he was responsible for the company’s services, sales, marketing, research
Early in his career, Hodgman held executive positions at one of the largest global marketing communication companies, Interpublic Group (IPG). Hodgman is an internationally recognized speaker on the subjects of marketing, advertising, and new media measurement. He was also a member of the Board of Directors of Hitwise, Inc. until its sale to Experian in June 2007. He also serves on the Board of Advisors for the Masters Program in Digital Media at the University of Washington.
