Eyeota has completed a comprehensive audit of the processes and procedures that build the Eyeota branded audience segments and has been awarded the Neutronian Certification Badge.
What does this mean for marketers?
Eyeota's Neutronian Certifcation Badge enables buyers of Eyeota branded audience data to:
Be confident using audience data that has been qualified through rigorous and in-depth audit of data sources, processes and privacy compliance.
Mitigate and minimize waste by choosing audiences verified and validated by an independent authority
Neutronian Audit and Scoring Overview
Examples of Aspects Covered
Audit Categories and Examples of Aspects They Cover
Consent & Compliance
Privacy compliance and disclosures (ex. GDPR, CCPA, etc.)
Data storage and accessibility controls
Transparency of data source and data use details internally and externally
Type(s) of dataset – deterministic and/or modeled
Data cleansing practices – de-duplication, removal of fraudulent data, etc.
Methodology & Processing
Data processing and retention controls
Statistical methodology utilization – modeling, weighting, etc.
Methods used to evaluate data accuracy and performance
Frequency of evaluating data performance
* This is just a sample of the criteria that is evaluated. For informative and illustrative purposes only.
Neutronian is a SaaS platform company providing the industry's most comprehensive independent data certification, offering a quality and compliance "credit score" rating of MarTech data that brings much-needed clarity and trust to the ecosystem.
With Neutronian, marketers and brands have the transparency they need to make data-driven marketing decisions and high quality, privacy-compliant data providers can be rewarded for their efforts via faster sales cycles and increased trust from customers.