Certified by Neutronian

What does this mean for marketers?

Eyeota's Neutronian Certifcation Badge enables buyers of Eyeota branded audience data to:

Be confident using audience data that has been qualified through rigorous and in-depth audit of data sources, processes and privacy compliance.

Mitigate and minimize waste by choosing audiences verified and validated by an independent authority

Audit Category

Examples of Aspects Covered

Audit Categories and Examples of Aspects They Cover

Consent & Compliance

Privacy compliance and disclosures (ex. GDPR, CCPA, etc.)
Data storage and accessibility controls

Sourcing Transparency

Transparency of data source and data use details internally and externally
Opt-in/out process

Dataset Characteristics

Type(s) of dataset – deterministic and/or modeled
Data cleansing practices – de-duplication, removal of fraudulent data, etc.

Methodology & Processing

Data processing and retention controls
Statistical methodology utilization – modeling, weighting, etc.

Performance

Methods used to evaluate data accuracy and performance
Frequency of evaluating data performance

* This is just a sample of the criteria that is evaluated. For informative and illustrative purposes only.

About Neutronian

Neutronian is a SaaS platform company providing the industry's most comprehensive independent data certification, offering a quality and compliance "credit score" rating of MarTech data that brings much-needed clarity and trust to the ecosystem.

With Neutronian, marketers and brands have the transparency they need to make data-driven marketing decisions and high quality, privacy-compliant data providers can be rewarded for their efforts via faster sales cycles and increased trust from customers.