Certified by Neutronian

Eyeota has completed a comprehensive audit of the processes and procedures that build the Eyeota branded audience segments and has been awarded the Neutronian Certification Badge.

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What does this mean for marketers?

Eyeota's Neutronian Quality Badge enables buyers of Eyeota audience data to:

Neutronian Audit and Scoring Overview

Audit Category

Examples of Aspects Covered


Audit Categories and Examples of Aspects They Cover


Consent & Compliance

  • Privacy compliance and disclosures (ex. GDPR, CCPA, etc.)
  • Data storage and accessibility controls

Sourcing Transparency

  • Transparency of data source and data use details internally and externally
  • Opt-in/out process

Dataset Characteristics

  • Type(s) of dataset – deterministic and/or modeled
  • Data cleansing practices – de-duplication, removal of fraudulent data, etc.

Methodology & Processing

  • Data processing and retention controls
  • Statistical methodology utilization – modeling, weighting, etc.

Performance

  • Methods used to evaluate data accuracy and performance
  • Frequency of evaluating data performance

* This is just a sample of the criteria that is evaluated. For informative and illustrative purposes only.

About Neutronian

Neutronian is a SaaS platform company providing the industry's most comprehensive independent data certification, offering a quality and compliance "credit score" rating of MarTech data that brings much-needed clarity and trust to the ecosystem.

With Neutronian, marketers and brands have the transparency they need to make data-driven marketing decisions and high quality, privacy-compliant data providers can be rewarded for their efforts via faster sales cycles and increased trust from customers.

Find Out More

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Connect with our Audience Specialists directly to identify and build the best audience plan for your specific campaign goals.

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