Certified by Neutronian

Eyeota has completed a comprehensive audit of the processes and procedures that build the Eyeota branded audience segments and has been awarded the Neutronian Certification Badge.

Certified by Neutronian logo

What does this mean for marketers?

Eyeota's Neutronian Certifcation Badge enables buyers of Eyeota branded audience data to:

Neutronian Audit and Scoring Overview

Audit Category

Examples of Aspects Covered

Audit Categories and Examples of Aspects They Cover

Consent & Compliance

  • Privacy compliance and disclosures (ex. GDPR, CCPA, etc.)
  • Data storage and accessibility controls

Sourcing Transparency

  • Transparency of data source and data use details internally and externally
  • Opt-in/out process

Dataset Characteristics

  • Type(s) of dataset – deterministic and/or modeled
  • Data cleansing practices – de-duplication, removal of fraudulent data, etc.

Methodology & Processing

  • Data processing and retention controls
  • Statistical methodology utilization – modeling, weighting, etc.


  • Methods used to evaluate data accuracy and performance
  • Frequency of evaluating data performance

* This is just a sample of the criteria that is evaluated. For informative and illustrative purposes only.

About Neutronian

Neutronian is a SaaS platform company providing the industry's most comprehensive independent data certification, offering a quality and compliance "credit score" rating of MarTech data that brings much-needed clarity and trust to the ecosystem.

With Neutronian, marketers and brands have the transparency they need to make data-driven marketing decisions and high quality, privacy-compliant data providers can be rewarded for their efforts via faster sales cycles and increased trust from customers.

Find Out More

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Connect directly with our Audience Specialists to identify and build the best audience plan for your specific campaign goals.

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