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Audience Data Sessions | Mind the Gap Session with YouGov
Features, audience data sessions

Audience Data Sessions | Mind the Gap Session with YouGov

How Research-Based Audiences Help To Close The Loop Between Campaign Planning & Measurement.

Did you know that research-based data not only adds value at the campaign planning phase but can also enable brands to better target consumers throughout the digital advertising lifecycle?

Podcast: Surviving In A Cookie-less Environment
Features, podcast

Podcast: Surviving In A Cookie-less Environment

In recent months, the digital advertising industry has seen a shift towards a future where third-party cookies will no longer be in use.

For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.

Panel: Connecting the Data Chain
Features, Panel

Panel: Connecting the Data Chain

With Adform, Eyeota, Pierian, Permutive & YouGov

From a marketer, data owner and platform point of view, Eyeota discusses Connecting the Data Chain with some of the key players in the digital media industry.

Spotlight On | Experian UK Health & Beauty Audiences
Features, spotlight on

Spotlight On | Experian UK Health & Beauty Audiences

Spending on health & beauty products by UK internet users remains in the top 5 of online retail categories.

Influence beauty buyers with Experian UK's Health & Beauty audiences, powered by Experian and Boots UK.

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Audience Data, Eyeota Insights, Features

How To Target Beauty Consumers Online

The Beauty and Personal Care sub-sector has grown rapidly in the past several years, as consumers flock to buy new products from both legacy beauty brands and new start-up brands. An influx of Korean beauty products, such as face masks, and sustainable, natural products are also major contributors to this growing sector.

The new Eyeota 2019 Eye On: Beauty report outlines a number of industry trends and audience targeting strategies to reach niche beauty and personal care consumers.