Data Desk Discover Data

Mind the Gap: Closing the Loop Between Campaign Planning & Measurement

YouGov

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Watch the session:

How Research-Based Audiences Help to Close the Loop Between Campaign Planning & Measurement

Did you know that research-based data not only adds value at the campaign planning phase but can also enable brands to better target consumers throughout the digital advertising lifecycle?

Watch the Eyeota Audience Data Session with YouGov to learn:

  • How research and survey data is on-boarded for use in a digital advertising ecosystem.
  • The opportunities research-based audiences create for enhancing programmatic targeting.
  • The benefits of using research-based data to achieve campaign KPIs and business outcomes.

Speakers

Monika Juostaite
Eyeota
LinkedIn
Dörthe Jans
YouGov
LinkedIn
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