It's that time of year when advertisers start to think about their holiday campaigns. So what can we learn from retail advertisers and agencies audience targeting strategies over the last 18 months?
As the year winds down and people around the world start eyeing their holiday shopping lists, marketers need to focus on the nitty-gritty elements of retail spend, such as timing, category and region. Audience technology platform Eyeota released a report breaking it all down, and the differences provide insight for marketers looking to capitalize.
In recent months, the digital advertising industry has seen a shift towards a future where third-party cookies will no longer be in use. For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.
Travel Brands are one of the biggest spenders on audience data seen on the Eyeota Audience Data Platform. So how has this diverse group of advertisers which includes airlines, booking sites, travel agents, hotels and auto rentals been using audience data to reach their target audiences?
The 2019 Eye On: Travel report has uncovered a number of key insights around how travel and leisure-related advertisers and agencies develop and execute global audience targeting strategies - read on to learn more.
CCPA will come into force on January 1, 2020 so how will this affect you? Increase your knowledge and understanding of the main points of this new legislation by reading our key highlights summary here.