Eyeota Blog - News, Insights & Opinions

Branded Data Partners, Data Marketplace, Digital Advertising, omnichannel targeting, contextual

Eyeota expands partnership with The Trade Desk with the adoption of European Unified ID

By: Eyeota

Eyeota now supports the European Unified ID (EUID), expanding its partnership with The Trade Desk. This integration strengthens cookieless audience targeting across the UK, Germany, and Sweden—bringing greater precision and privacy to digital campaigns across the open internet.

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Mastercard

By: Justine Keh, Director of Channel Partnerships

In this Q&A, Justin Keh, Director of Channel Partnerships at Mastercard APAC, breaks down how Mastercard Advertising Insights uses real-world transaction data to identify engaged consumer segments—and how Eyeota helps turn those insights into scalable, privacy-compliant audience activation.

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Stirista

By: Henry Olawoye, VP of Audience Solutions at Stirista

Henry Olawoye from Stirista features in our Audience Data Session Q&A series!

Branded Data Partners, Data Marketplace, Digital Advertising, omnichannel targeting, contextual

Eyeota Enters Global Partnership with Semasio to Launch Contextual Audiences for Marketplace Partners

By: Eyeota

The global collaboration brings a new, contextual dimension of privacy-firsttargeting to Eyeota’s marketplace partners, increasing relevance and driving greater scale forcampaigns by creating new ways to leverage our partner data