Eye on the Industry

Eyeota now supports the European Unified ID (EUID), expanding its partnership with The Trade Desk. This integration strengthens cookieless audience targeting across the UK, Germany, and Sweden—bringing greater precision and privacy to digital campaigns across the open internet.

The global collaboration brings a new, contextual dimension of privacy-firsttargeting to Eyeota’s marketplace partners, increasing relevance and driving greater scale forcampaigns by creating new ways to leverage our partner data

In a privacy-first world, as the industry prepares for a cookieless future, contextual targeting is making a return.

We're excited to share with you the IAB Australia's Contextual Targeting Handbook. Eyeota is a proud contributor to the guide—a special thank you goes to Jimmy Aoun, Eyeota's Business Director in APAC.

Industry-Leading Partnership Rethinks Audience Relevance and Expansion as Third-Party Identifiers Become a Thing of the Past. Eyeota announces partnership with Illuma Technology.