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Contextual Targeting Handbook

By: Eyeota

Contextual Targeting Handbook June 2021

In a privacy-first world, as the industry prepares for a cookieless future, contextual targeting is making a return.

We're excited to share with you the IAB Australia's Contextual Targeting Handbook. Eyeota is a proud contributor to the guide—a special thank you goes to Jimmy Aoun, Eyeota's Business Director in APAC.

In the Contextual Targeting Handbook you will learn:

  • the background of contextual targeting
  • how contextual targeting works and how it differs from behavioural targeting
  • pros and cons for marketers to consider
  • recommendations and best practices
  • the role of contextual targeting in a privacy-first digital ads ecosystem
  • the future of contextual targeting

Download Contextual Handbook

“Some argue that returning to standard contextual solutions will be a step backwards for campaign performance, but with the right approach, advertisers don’t need to lower their campaign expectations in a post-cookie world,” said Kristina Prokop, CEO and founder of Eyeota.

To learn more about Eyeota's Contextual Targeting solutions, visit our dedicated pages: