How does it work?
Eyeota Contextual Overlay integrates inventory selected & recommended dynamically based on real-time content consumption to enhance targeting to users.
Eyeota pinpoints the daily consumption patterns across a variety of verticals including auto, B2B, insurance, finance, parenting, health, and more, to target consumers with content that aligns with those interest categories.
When activated hand in hand with Eyeota marketplace audiences, Eyeota Contextual Overlay allows brands and advertisers to deepen audience engagement beyond targeting efforts without the need for third-party cookies.
