Eye on the Industry

Smart Data, Smarter Marketing: The Eyeota + YouGov Advantage

By: Eyeota

In our latest Audience Data Session, we spoke with Niki Bansal, CEO of TeqBlaze, about how their white-label ad tech platform combines SSP and DSP capabilities — and how integrating Eyeota’s audience segments helps clients create precise, buyer-ready curated deals that drive better performance.

Audience Data Sessions: Q&A with Nielsen

By: Husain Patel

In our latest Audience Data Session, we spoke with Niki Bansal, CEO of TeqBlaze, about how their white-label ad tech platform combines SSP and DSP capabilities — and how integrating Eyeota’s audience segments helps clients create precise, buyer-ready curated deals that drive better performance.

4 Ways to Drive Action Among Back-to-School Audiences

By: Eyeota

With back-to-school spending showing no signs of slowing, brands have a prime opportunity to reach motivated shoppers. From parents and students to education seekers and sports fans, learn 4 actionable strategies to connect with these audiences and drive conversions this season.

 

 

 

Cannes Lions 2025 Recap: What Eyeota Learned About the Future of Data, Media, and AI

By: Eyeota

From AI acceleration to shifting media models, Cannes Lions 2025 revealed deep changes in how brands connect with audiences. Read as the Eyeota team shares key takeaways from the front lines.

 

 

 

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