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Eyeota Launches U.S. Healthcare Segments for Compliant, High-Performance Audience Targeting
healthcare audiences

Eyeota Launches U.S. Healthcare Segments for Compliant, High-Performance Audience Targeting

By: Eyeota

Eyeota launches U.S. Healthcare Segments, enabling privacy-compliant, omnichannel targeting of key healthcare audiences via LiveRamp and The Trade Desk.

 

 

 

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omnichannel targeting

Eyeota Rolls Out CTV ID Support in Google Platforms to Power Omnichannel Targeting at Scale

By: Eyeota

Eyeota, a Dun & Bradstreet company, is excited to announce the expansion of our identity solution capabilities with the addition of Connected TV (CTV) IDs, now available for activation in Google DV360 and Google Ad Manager.

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Agencies

Say Hello to Our New Taxonomy

By: Eyeota
As part of our commitment to make data make sense, we recently launched a new Eyeota Taxonomy. We implemented changes based on our client’s feedback and created all-new, performance-based audience segments that are aligned to industry verticals and are more relevant to buyers and their customers. Find out how these changes will help you.
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