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Eyeota, a Dun & Bradstreet company, is excited to announce the expansion of our identity solution capabilities with the addition of Connected TV (CTV) IDs, now available for activation in Google DV360 and Google Ad Manager.
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There’s a lot of uncertainty swirling around the media industry right now, so let’s dispel at least one alarming bit of confusion: third-party cookies and third-party data are not one and the same. To treat them as the same thing is to fundamentally cripple your marketing strategy going forward. Trent Lloyd, Co-founder & Head of APAC at Eyeota shares his thoughts with Mumbrella.
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In the face of third-party cookie deprecation and the loss of other once-relied-upon identifiers, leading agencies are throwing out the old marketing and advertising playbook and trying to wrap their minds around what audience understanding, targeting and measurement look like in a privacy-first world. Eyeota talks to Digiday about what can be done.
Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation.
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