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Eye On the Industry: Tips and Insights for the Data-Driven Marketer

By: Eyeota

In this months Eye On The Industry Newsletter, we’re examining the challenges and opportunities posed by the removal of third-party cookies for digital marketing.

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audience targeting

Eye On the Industry: The Importance of Trust, Quality and Interoperability during Economic Uncertainty

By: Eyeota

In this months Eye On The Industry Newsletter, we're examining why trust, quality and interoperability should be top of mind for advertisers and agencies activating audience data during economic uncertainty.

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data privacy

Four Clear Ways Brands Can Drive Maximum Value, Sales From Future-Proofed, Scaled First Party Data

By: Aaron Jackson, Chief Growth Officer
First party data is gold in the new digital economy, but how do businesses take full advantage of it? Combining separate data sets is key, as is converting offline intelligence into online insights. Eyeota’s Aaron Jackson breaks down four ways companies can drive maximum value out of their data.
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Why Marketers Should Care About The Latest Transatlantic Data Deal
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Why Marketers Should Care About The Latest Transatlantic Data Deal

By: Alan Chapell

Eyeota's Alan Chappell discusses why marketers should care about cross-border data transfer framework, Privacy Shield, this week with Adweek.

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