Data onboarding has always played a part in brands’ marketing and advertising strategies. However, over the last year or so the level of importance placed on identifying ways to collect and activate first-party data, has massively increased.
Q&A with Josh Raper, VP Marketing for Affinity Answers on the importance of data quality and his predictions for 2021.
Q&A with Chris Riquier at DBM Atlas on establishing Australia’s first digital audience set powered by a dedicated financial services ecosystem.
Watch the Eyeota Audience Data Sessions with Affinity Answers to learn:
1. How programmatic targeting has evolved to include in-depth, brand-level data.
2. The opportunities to intercept customers who are most likely to shop your competitors.
3. The benefits of using brand affinities to win this holiday season and beyond.
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