By: Eyeota
Eyeota's Eye On the Industry Newsletter: The Importance of Trust, Quality and Interoperability during Economic Uncertainty
In trying economic times, strong audience data represents the surest win for organizations that want to guarantee their marketing investments are delivering the highest return. Thankfully, a number of industry forces are driving us toward a future where high-quality, trusted audience data is becoming more prevalent—if marketers know where to look and the right questions to ask.
In this month's Eye On The Industry Newsletter, we're examining why trust, quality and interoperability should be top of mind for advertisers and agencies activating audience data during economic uncertainty.
Eyeota secures position as #1 Data Provider in the World for Data Privacy Score
Eyeota is honored by Neutronian 2023 Global Data Privacy Ranking as the most privacy-safe and trustworthy data provider in today’s global marketplace. We secured the Top-Ranked Data Provider in the World on 2023’s Q1 and Q2 lists of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores.
The Data-Driven Marketers Guide to Targeting on Social Media
Social is now second only to search in digital advertising, and every additional channel provides new opportunities and challenges for marketers. Being able to accurately target social users based on their unique attributes and scale this process is key to success.
Download the eBook "How to Enhance Social Media Marketing with Audience Data" to understand how using audience data for campaigns on social channels can help to:
Read our experts insights on data quality
In this blog, our Business Development Director, Jimmy Aoun illustrates that for brands and agencies evaluating their data partnerships, it’s important to understand the forces at play within the data marketplace and how those forces can help them screen potential third-party data providers and partners.
The Marketing Playbook for Leveraging Trusted Data to Combat Economic Uncertainty
In this blog, our Senior Director of EMEA Agency Sales, Gerard Gleeson discusses the key areas where quality, trusted data can help organisations become more resilient during this time of economic uncertainty and position them to leap-frog the competition on the other side.
3 Key Features of a Quality Data Partner
In this blog, our VP of Agency Sales, Rohiet Ghildyaal discusses the ability for marketers to tap into quality, trustworthy sources of audience data and how doing so in such an evolving environment is going to be more important than ever. 
Questions to Ask When Seeking a Trustworthy Data Partner
In this blog, our Senior Director of Agency Account Management, Rilee Sellers details provides a checklist to avoid chaos when deciding on a new Data Partner.
Reach out to our Audience Specialists at The Data Desk
