data privacy, consumer data, ad tech, marketing strategy
Future-Proof Your Marketing by Putting Consumer Privacy First
By: Marc Fanelli
Eyeota's Marc Fanelli in Adweek on why a privacy-first mentality and approach to consumer data is the key to future-proofing your marketing strategy.
The world might seem more divided than ever if you’re scanning the daily headlines, but the need to preserve consumer privacy and improve data transparency is proving to be an increasingly unifying force around the world—and it’s a force that’s transforming the global marketing landscape. In the coming years, the global data-governance playing field is going to level out considerably, particularly when it comes to previous disparities between the U.S. and other countries...