third party cookies, audience targeting, cookieless, data privacy
Eye On the Industry: Tips and Insights for the Data-Driven Marketer
Eyeota's Eye On the Industry Newsletter: Tips and Insights for the Data-Driven Marketer
This month we’re examining the challenges and opportunities posed by the removal of third-party cookies for digital marketing.
Even though Google has continually kicked the can down the road on third-party cookie deprecation, the data-driven marketing industry has not been sitting idly by as this momentous sea change looms.
Today’s third-party data landscape has never been more prepared for tomorrow’s privacy-first digital landscape. Read on for helpful guidance and insights to stay equipped for what lies ahead for the post-cookie marketing and advertising world.
We understand that it remains unrealistic to rely solely on first-party data in 2023 and beyond. That's why we partnered with Digiday to produce a marketer's guide to targeting post-cookies. Download the guide to learn more about key cookieless topics such as:
The available post-cookie identifiers
Cookieless environments and how to factor in contextual targeting
How third-party data enriches first-party data
The future of IDs for targeting
Read our experts insights about the cookieless world
In this blog, we discuss why the distinction between third-party data & third-party cookies is so important, as well as why quality third-party data is a more vital piece of sustainable marketing programs than ever before.
In this blog, we discuss how in solving for the “loss” of third-party cookies, we have an opportunity to build a more complete and more sustainable approach to data-driven marketing, both in terms of retention and acquisition.
In this blog, we acknowledge that today’s marketers understand the importance of ensuring their messaging resonates with customers on a true 1:1 level. However, the pivot toward a cookieless landscape continues to transform the tools available to brands and agencies when it comes to identifying and communicating with consumers on an individual level.
Reach out to our Audience Specialists at The Data Desk