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Data Desk
Discover Data
The Marketer’s Guide to Targeting Post-Cookies
Navigating Digital Advertising in 2023 and Beyond
Download the Report
Report Contents:
An overview of available post-cookie identifiers:
understand the pros and cons of alternative identifiers
An exploration of cookieless environments:
learn the tactics you need to hyper-target audiences in a brand-safe manner that delivers results
How to enrich first-party data:
why marketers still need robust third-party data to drive performance
The future of IDs for targeting :
learn the tactics and insights marketers need to future-proof targeting strategies
Case study:
A real-life success story of IBM using cookie-free B2B Predictive Audiences to drive video campaign performance.
Download the report now to learn more.
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