Report Contents:

• An overview of available post-cookie identifiers: understand the pros and cons of alternative identifiers
  
• An exploration of cookieless environments: learn the tactics you need to hyper-target audiences in a brand-safe manner that delivers results
• How to enrich first-party data: why marketers still need robust third-party data to drive performance
• The future of IDs for targeting : learn the tactics and insights marketers need to future-proof targeting strategies
• Case study: A real-life success story of IBM using cookie-free B2B Predictive Audiences to drive video campaign performance.

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