Data Quality, cookieless, offline data, identity, deterministic data, online data, first party data, cohort onboarding, probabilistic data

In the Cookieless Future, Personalization and Prospecting Will Walk Hand-in-Hand

By: Rob Armstrong, VP of Product at Eyeota

Eyeota AdWeek

As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...

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