Data Quality, cookieless, offline data, identity, deterministic data, online data, first party data, cohort onboarding, probabilistic data
In the Cookieless Future, Personalization and Prospecting Will Walk Hand-in-Hand
By: Rob Armstrong, VP of Product at Eyeota
As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...
To learn more, click on the button below to read the full article in AdWeek: