Eye on the Industry

Eyeota launches U.S. Healthcare Segments, enabling privacy-compliant, omnichannel targeting of key healthcare audiences via LiveRamp and The Trade Desk.

Eyeota, a Dun & Bradstreet company, is excited to announce the expansion of our identity solution capabilities with the addition of Connected TV (CTV) IDs, now available for activation in Google DV360 and Google Ad Manager.

Kaitlyn Hurdwell Illustrates her 5 Tips for Using Audience Data for Frightfully Strong Halloween Campaign Targeting.

Eyeota, has announced the results of new campaign tests as a part of its dual certification from independent data verification platform Neutronian and IAB Tech Lab. These recertifications come closely on the heels of Eyeota’s designation as the top-ranked data provider in the world for data privacy and clearly demonstrate that certified data performs better for marketers across several metrics.