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Eye On the Industry: Tips and Insights for the Data-Driven Marketer

By: Eyeota

In this months Eye On The Industry Newsletter, we’re examining the challenges and opportunities posed by the removal of third-party cookies for digital marketing.

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Audience Data

Why 2023 will usher in a third-party data renaissance

By: Eyeota
Marketers have been riding a years-long roller coaster regarding new privacy laws and policies governing how they can use data to guide their campaigns and customer relationships. At every turn, they’ve received a constant piece of advice: to avoid disruption in third-party data availability, build first-party data assets. 
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Borrowed Time - Future Proof First Party Data Solutions
Data Quality

How the ad industry can use its borrowed time to future-proof first-party data solutions

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide Web Consortium. Ultimately, Google’s decision underscores the power publishers now have, as well as the immense value that advertising-funded content brings to the open web...

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