Eye on the Industry

Neutronian, a pioneer of independent data quality certification, recently released its 2022 NQI Transparency Ratings, which saw Eyeota among the top 10 highest scoring companies.

For Eyeota's Audience Data Sessions, we talk to Sylvia Tuercke, Co-CEO at Schober Information Group, about their customer data platform, MAIDs, GDPR compliancy and trends they have seen emerge from the pandemic.

We recently had a chance to speak with Megan Lambert, Director of Digital Data Products at Stirista about what sets Stirista apart as a data provider and what trends she thinks marketers should be keeping an eye out for.

Late last year, Kristina Prokop sat down with Project A’s Florian Heinemann for a general chat about Kristina’s time with Eyeota. One of the subjects that came up was the importance of first-party data and the confusing terminology that surrounds the three main data types.

That exchange turned out to be one of the most popular excerpts from the interview, so we thought it was worthwhile to provide you with a refresher on what the terms, first-, second- and third-party data actually mean.

After that, we’ll talk about why we should change the terminology to be more transparent and why the distinction between first-party and “non first-party” is the only one you need to worry about.