gdpr, Data Quality, IAB, Privacy Compliance, consent framework, TCF 2.0, consent, CMP, data privacy, data transparency

Eyeota is registered vendor of the IAB TCF v2.0

By: Eyeota

Eyeota is a registered vendor of the IAB Transparency and Consent Framework, version 2.0. 

The Transparency and Consent Framework (TCF) was developed by IAB Europe to help vendors and publishers who display and manage digital advertising and develop targeted content comply with the European Union’s General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD) by providing a means of transmitting signals of consent from a user to vendors working with publishers using a Consent Management Platform (CMP).

TCF v2.0 continues to support the overall drive of the TCF by enabling more:

  • Choice - through revised definitions and descriptions of data processing purposes that combine greater granularity (now increased from 5 to 10 purposes with the addition of 2 special purposes, and 2 features and 2 special features) that will enable users to make informed choices regarding the processing of their personal data

  • Transparency - with a more complete accommodation of the “legitimate interests” legal basis for data processing and the introduction of signals that allow CMPs to offer users a streamlined means of exercising the “right to object” to processing on the basis of a “legitimate interest”.

  • Control - with new, granular controls for publishers about the data processing purposes permitted by them on a per vendor basis

  • Compliance - through greater support for the users of the framework in their application of the policies, terms and conditions and technical specifications with increased investment by IAB Europe in the resource to support this.

Learn more about the IAB Transparency and Consent Framework on the IAB Europe website. Visit the Eyeota Privacy Center for more information about Eyeota's data methodologies, processes and privacy policies.