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Why 2023 will usher in a third-party data renaissance

By: Eyeota
Marketers have been riding a years-long roller coaster regarding new privacy laws and policies governing how they can use data to guide their campaigns and customer relationships. At every turn, they’ve received a constant piece of advice: to avoid disruption in third-party data availability, build first-party data assets. 
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Audience Data

Data Strategies to Weather a Recession

By: Rob Armstrong, Senior VP of Product, Eyeota
In this exclusive article for ExchangeWire, Rob Armstrong, senior vice president of product,  Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation.
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Audience Data

The Ad Industry Gets a Do-Over. This Time, Let’s Get Data Right.

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. Eyeota's Trent Lloyd talks to AdExchanger about why that might not be a bad thing.

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marketing strategy

How Data Will Save Brands In This Recession

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota
As the world teeters on the edge of a global recession, many companies are coming to terms with potential — if not actual — sales losses as consumers start to pull back on spending. Eyeota's Trent Lloyd talks to B&T about how investing in data will help position brands to emerge strongest on the other side of the downturn.
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