Audience Data, cellular advertising, omnichannel campaigns, telcos, mobile, social campaigns
New: Eyeota Mobile Switcher and Subscriber Audiences
Created exclusively for US cellular, telecommunications and network providers, Eyeota’s Mobile Switcher & Subscriber audiences enable brands to enrich omnichannel campaign performance, optimize brand awareness and loyalty, and drive customer retention like never before.
Eyeota's Mobile Switcher and Subscriber audiences are built with powerful service performance metrics, transactional behaviors and brand loyalty indicators that allow brands to influence consumers in-market to switch providers, reclaim customers likely to convert to a competitor, and capture dissatisfied audiences searching for improved cellular service.
For brands like AT&T, Verizon and T-Mobile, integrating Eyeota Mobile Switcher and Subscriber Audiences into their digital marketing initiatives enables them to:
Drive upper-funnel awareness by identifying audiences in the interest and consideration phase
Deliver lower-funnel performance by engaging in-market audiences at the point of switching
Optimize brand loyalty and market-share by pinpointing audiences interacting with competitive brands
A snapshot of Eyeota Mobile Switcher and Subscriber audience segments