How Research-Based Audiences Help To Close The Loop Between Campaign Planning & Measurement.
Did you know that research-based data not only adds value at the campaign planning phase but can also enable brands to better target consumers throughout the digital advertising lifecycle?
In recent months, the digital advertising industry has seen a shift towards a future where third-party cookies will no longer be in use.
For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.
With Adform, Eyeota, Pierian, Permutive & YouGov
Spending on health & beauty products by UK internet users remains in the top 5 of online retail categories.
The Beauty and Personal Care sub-sector has grown rapidly in the past several years, as consumers flock to buy new products from both legacy beauty brands and new start-up brands. An influx of Korean beauty products, such as face masks, and sustainable, natural products are also major contributors to this growing sector.
The new Eyeota 2019 Eye On: Beauty report outlines a number of industry trends and audience targeting strategies to reach niche beauty and personal care consumers.
