Features, CCPA

CCPA: The Countdown to Compliance

By: Eyeota

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CCPA will come into force on January 1, 2020 so how will this affect you? Increase your knowledge and understanding of the key points of this new legislation by checking out our short guide to CCPA.

CCPA Key Highlights

In Scope

CCPA applies to businesses that operate in California and cross the following revenue or collection thresholds:
• Annual gross revenues over $25M
• Annually buys, receives, sells, or shares personal information of over 50,000 California consumers, households,
or devices
• Derives at least 50% of annual revenue from selling California consumers’ personal information

Personal Information

The definition of personal information includes data that can be linked directly or indirectly to a consumer or

Access & Deletion Rights

Consumer-given right to disclosure, deletion, access, opt-out and non-discrimination. CCPA defines data
processing as any operation or set of operations which is performed on personal data or on sets of personal
data, regardless of automated means. Consumers in California will be able to know the “who, what and why”
around their personal information.


Consumers have the right to delete data that a business has collected from them.


Consumers can opt out of the sale of their data by directing a company to not sell their personal information. Opt-out must last one year.

Response Times

Companies have 45 days to respond to consumer data requests.


Organizations can be fined up to $7,500 per intentional violation in the event of a data breach. Requires businesses and others to report data breaches to consumers and individuals.

Age Requirements

CCPA raises Children’s Online Privacy Protection Rule (COPPA) age requirement from 13 to 16 years old.

Description of Key Terms

Access: The user’s right to “see” information that companies have compiled about them
Choice: The user’s right to make decisions about how companies may use their information
Do Not Sell My Data Button: A mechanism that enables users to exercise choice regarding all personal information compiled by a company
Personal Information (as defined under the CCPA): Telephone number, email address, postal code, cookie ID, mobile ad ID, IP address and other inferences used to create a profile about a consumer reflecting the consumer’s preferences, behavior, attitude and abilities

Three Types of Entities Under CCPA
Business – Entity that “collects” personal information
Service Provider – An agent of the business that uses data only as directed by the business
Third Party – Uses data for its own purposes

Source: PWC

Download a copy of the Eyeota CCPA Highlights Summary here:

Download Here

If you have any questions about Eyeota's response to CCPA, contact privacy@eyeota.com.