Eye on the Industry

Our panel of experts discuss how marketers can optimize and connect 1st, 2nd and 3rd party data to reach their best customers. With Adform, Eyeota, Permutive, Pierian, and YouGov. 

In recent months, the digital advertising industry has seen a shift towards a future where third-party cookies will no longer be in use. For brands and marketers, what will a digital advertising environment be like without cookies? In this podcast, a panel of experts discuss the impact of enhanced cookie-control on digital advertising, the rise of permissions-based targeting, and, ultimately, how to survive in a cookie-less environment.

At Eyeota, we see spend across all major verticals and travel is one of the biggest spenders on audience data so, with summer vacations around the corner, let's take a closer look at some developing audience strategies for the travel sector that were presented at the Eyeota Audience Data Summit recently. 

2018 has indeed been a year of change. Across the digital advertising economy in Europe, the swell of new legislation caused a wave of internal and external adjustments for brands and businesses in an effort to navigate the new regulations.