Blog

Enriching First-Party Data to Drive Better Prospecting
data enrichment, eyeota enrich, first party data, customer acquisition, prospecting, site personalization

Enriching First-Party Data to Drive Better Prospecting

By: Paul Kelly, Director EMEA, Commercial Development

How can today's businesses understand more about who their customers are, and use that information not only to boost customer retention, but increase new customer acquisition? The answer is data enrichment.  

Why Marketers Should Care About The Latest Transatlantic Data Deal
digital marketing, data privacy, facebook

Why Marketers Should Care About The Latest Transatlantic Data Deal

By: Alan Chapell

Eyeota's Alan Chappell discusses why marketers should care about cross-border data transfer framework, Privacy Shield, this week with Adweek.

doug king fyllo eyeota
audience data sessions, digital marketing, audience targeting, Data Quality, data privacy, eyeota, transactional data, CBD, cannabis

Audience Data Sessions: Q&A with Fyllo

By: Doug King, Business Development & Data Partnerships, Fyllo
Eyeota talks to Doug King, Director of Business Development & Data Partnerships at Fyllo. Read our Q&A now to learn more about our partnership, Fyllo's unique CBD endemic and CBD "infused" audiences, and their commitment to compliance, data privacy and ethics.
Future-Proof Your Marketing by Putting Consumer Privacy First
data privacy, consumer data, ad tech, marketing strategy

Future-Proof Your Marketing by Putting Consumer Privacy First

By: Marc Fanelli

Eyeota's Marc Fanelli in Adweek on why a privacy-first mentality and approach to consumer data is the key to future-proofing your marketing strategy.

denis loboda stackadapt eyeota

Audience Data Sessions: Q&A with StackAdapt

By: Denis Loboda, Senior Director of Data Solutions at StackAdapt

Introducing StackAdapt! Eyeota recently connected with the DSP's Senior Director of Data Solutions, Denis Loboda. Read more now to learn how the platform is preparing for the demise of third-party cookies, key trends they're excited for in 2022 and learnings emerging from the pandemic.