Audience Data, Thought Leadership, B2B, audience targeting

For Your 2023 Digital Ad Investments to Succeed, You've Got to Invest in Data

By: Kristina Prokop, CEO & Co-founder
Despite fears of a global recession, 89% of CMOs and marketing leaders say they’re planning to increase their marketing investments in the coming year, with 44% expecting those increases to be substantial. Kristina Prokop, CEO & Co-founder of Eyeota shares with AdWeek how investing in data strategies will help agencies achieve their goals in 2023.
Audience Data, third party cookies, data, Audience Identity Resolution, third-party data

Why 2023 will usher in a third-party data renaissance

By: Eyeota
Marketers have been riding a years-long roller coaster regarding new privacy laws and policies governing how they can use data to guide their campaigns and customer relationships. At every turn, they’ve received a constant piece of advice: to avoid disruption in third-party data availability, build first-party data assets. 
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Post-Cookie Future: Third-Party Data Is Not the Same as Third-Party Cookies

By: Eyeota

As we prepare for a post-cookie marketing landscape, there’s something we need to get straight: Third-party cookies are not the same as third-party data. However, here at Eyeota, we’re still hearing quite a bit of confusion on that point. So let’s talk about why the distinction between third-party cookies and third-party data is so important, as well as why quality third-party data is a more vital piece of sustainable marketing programs than ever before.

Agencies, audience targeting, Audience Identity Resolution

Forget B2B or B2C: Today’s Data-Driven Marketing Must Be B2B2C

By: Kristina Prokop, CEO & Co-founder
As marketers move through a recession-constrained, cookieless landscape, they’re challenged to connect more deeply with customers and prospects, even as previously relied-upon identifiers fall away. Kristina Prokop, CEO & co-founder of Eyeota writes for MediaPost on the issue.
Audience Data, data, Strategy, audience targeting

Data Strategies to Weather a Recession

By: Rob Armstrong, Senior VP of Product, Eyeota
In this exclusive article for ExchangeWire, Rob Armstrong, senior vice president of product,  Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation.