Eyeota Blog

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Infographic: Global Trends in Audience Data Expenditure

by Dominic Seah on

Eyeota has released its inaugural Eyeota Index that tracks global trends in audience data expenditure. Which advertising sectors are leading the way in audience data usage, and what segments are they buying? This was published in Econsultancy's "10 most insightful digital marketing stats from this week".

Click below to expand the full infographic.

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Topics: Audience Data, Eyeota Index, Infographic

Kevin Tan's Speech on Data & Creativity

by Dominic Seah on

Eyeota sponsored the Data Creativity Awards at the i-com summit in Spain recently. This was the 3rd edition of the Data Creativity Awards, which acknowledges the most creative people & companies in achieving business value by leveraging value from data.

Kevin Tan, CEO at Eyeota, spoke about Data and Creativity at the gala dinner. Here is his speech:

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Topics: Audience Data, EMEA, Events, Kevin Tan

Eyeota Launches Eyeota Index

by Dominic Seah on

 

SINGAPORE, 21 May 2015: Eyeota – the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its inaugural report, the Eyeota Index.

The Eyeota Index Q4 2014 has revealed that brands are spending more on audience data worldwide. Globally, the biggest spender was the automotive sector, in particular luxury vehicle brands, with advertisers willing to pay a higher price for intent data in order to reach potential buyers. Overall, the sectors’ data spend increased by 77% during the quarter.

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Topics: Audience Data, Programmatic, Eyeota Index

Aaron Jackson joins Eyeota as Head of Data Acquisitions & Partnerships

by Dominic Seah on

SINGAPORE, 5 May 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas - is growing and hiring senior staff in line with its expansion.

Aaron Jackson has joined Eyeota as Head of Data Acquisitions & Partnerships based in its London office. In his new role, Jackson will focus on helping publishers and offline data owners activate and monetise their audience data assets online.

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Topics: Press Releases, New Hires and Offices

Barry Adams joins Eyeota as Chief Revenue Officer

by Dominic Seah on

LONDON, 27 April 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas - is growing and hiring senior staff in line with its expansion. Former Experian Marketing Services GM Barry Adams has joined Eyeota as Chief Revenue Officer, based in its London office.

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Topics: Press Releases, New Hires and Offices

Eyeota is one of the sponsors at I-COM Global Summit 2015

by Dominic Seah on

Eyeota is proud to be one of the sponsors at this year's I-COM Global Summit 2015 - join Kevin Tan, CEO and Christofer Sandberg, CTO at Eyeota.

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Topics: Press Releases, Audience Data, Programmatic, EMEA, Events

Eyeota Partners With Netsprint To Offer Hyper-Local Audience Data To The Polish Programmatic Marketplace

by Dominic Seah on

POLAND, 8 APRIL 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Europe, Asia-Pacific, Australia and the Americas - has partnered with Netsprint, a leading programmatic intelligence company, to provide targeted data segments for Polish audiences.

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Topics: Press Releases, Audience Data, Branded Data Partners, Partnership

Global Rise in B2B Audience Data Purchased in Q4 2014

by Dominic Seah on

SINGAPORE, 31 March 2015: Eyeota – the global leader for local audience data – observed a rise in B2B audience data being purchased worldwide during Q4 2014, in tandem with growing global demand for B2B audience data.

The increased spend in B2B audience data has created massive opportunities for B2B advertisers to reach their target audiences. Instead of having to compete with consumer brands to find online audiences previously, B2B advertisers can now employ in-depth targeting techniques to reach a specific target audience.

The rise in B2B audience data spend signals a significant shift in the digital advertising landscape, as more B2B advertisers are likely to allocate more of their ad spend to digital.

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Topics: Press Releases, Audience Data, Programmatic, Branded Data Partners, Partnership

Eyeota at the IAB RTA conference in UK

by Dominic Seah on

Eyeota attended the annual IAB RTA conference at the incredible venue of the British Museum, a marriage of old and new.

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Topics: Audience Data, Programmatic, Thought Leadership, Events, EMEA

And Then There Were Five: Eyeota Announces New Office

by Dominic Seah on

(L-R John Woolley and Peter Wallace)

Following significant growth in the use of our audience data by UK advertisers in the last 12 months, we have officially opened a new office in London.

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Topics: Press Releases, EMEA, New Hires and Offices

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