Blog

Audience Data, political targeting, social targeting, US Elections 2020

How to engage with Undecided Voters

By: Derek Klimkowski, VP of Agency Sales

US Elections 2020 | Eyeota uncovers the traits of Undecided Voters to optimize campaign engagement and success.

Audience Data, Partnership, Digital Advertising

Eyeota continues to Grow and Grow

By: Eyeota

It's been a busy time at Eyeota HQ recently! We've announced a raft of new partners, new markets and new capabilities. Here's a run down of the biggest news stories you might have missed over the last couple of months.

Eyeota IAB Tech Lab Verified
Audience Data, Partnership, Data Quality

Eyeota Earns IAB Tech Lab Compliance Certification for Data Transparency

By: Eyeota

Eyeota has announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal

Research, social marketing, digital marketing, audience targeting, GfK, geomarketing

Audience Data Sessions Q&A with GfK

By: Jascha Metin, GfK

Jascha Metin, Senior Sales Consultant at GfK, shares insights into the power of using geodata on the regional distribution of purchasing power, consumer preferences, and other location-specific factors to enhance audience profiles, enabling brands to optimize engagement with their target customers across digital and social media channels.

Audience Data, cellular advertising, omnichannel campaigns, telcos, mobile, social campaigns

New: Eyeota Mobile Switcher and Subscriber Audiences

By: Eyeota

Created exclusively for US cellular, telecommunications and network providers, Eyeota’s Mobile Switcher & Subscriber audiences enable brands to enrich omnichannel campaign performance, optimize brand awareness and loyalty, and drive customer retention like never before.