How can today's businesses understand more about who their customers are, and use that information not only to boost customer retention, but increase new customer acquisition? The answer is data enrichment.
Eyeota's Alan Chappell discusses why marketers should care about cross-border data transfer framework, Privacy Shield, this week with Adweek.
Eyeota's Marc Fanelli in Adweek on why a privacy-first mentality and approach to consumer data is the key to future-proofing your marketing strategy.
Introducing StackAdapt! Eyeota recently connected with the DSP's Senior Director of Data Solutions, Denis Loboda. Read more now to learn how the platform is preparing for the demise of third-party cookies, key trends they're excited for in 2022 and learnings emerging from the pandemic.