Eyeota Blog - News, Insights & Opinions (2)

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: Tap into the Auto Audience Data That Drive Targeting Results

By: Eyeota

Discover addressable digital audience profiles to target your ideal customers such as Buyers In-Market for New and Used Cars, Car Owners by Brand & many more.

Eyeota Selects Proximic by Comscore as a Preferred Partner to Provide Enhanced Cookieless Predictive Audience Targeting with Contextual Signals

By: Eyeota

This expanded partnership between Eyeota and Proximic by Comscore allows media buyers to create custom contextual Predictive Audiences using Eyeota's full taxonomy of over 1,700+ audience segments

Eyeota and Vistar Media Partner to Bring Seamless Audience Targeting to Global Digital Out-of-Home Campaigns

By: Eyeota

Eyeota and Vistar Media Partner to Bring Seamless Audience Targeting to Digital Out-of-Home Campaigns. This Partnership Harnesses the Power Of Data To Reach Audiences With Precision.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: 5 Trends to Watch in Campaign Personalization

By: Trent Lloyd, Head of APAC

In this blog, Dun & Bradstreet's Head of APAC, Trent Lloyd illustrates his 5 Trends to Watch in Campaign Personalization in 2024 and beyond.

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: How to Connect with Your Ideal Travel Customers

By: Eyeota

Discover how brands can target advertising with audience data to Travel Spenders, Luxury Travellers, Audiences In-Market for Traveling & many more.