Blog

Georgina Bankier headshot
Technology, cookieless, data footprint

Eyeota x IAB: Shifting Consumer Perceptions Toward Data as a Commodity

By: Georgina Bankier, Director, Commercial Development, Asia Pacific, Eyeota

Georgina Bankier, Director of Commercial Development, APAC guest writes for IAB Southeast Asia and India on the technological transformation in the advertising landscape as a result of consumers' new-found awareness of their own data as a valuable asset. How are companies tackling consumer concerns? What are alternative solutions in this rapidly changing environment?

Headshot of Vinay Shriyan from Scroll Media
Publisher, Branded Data Partners, New Zealand, audience targeting, scroll media

Audience Data Sessions Q&A with Scroll Media

By: Vinay Shriyan, Scroll Media

Q&A with Vinay Shriyan from Scroll Media on harnessing the power of first party audiences and his data predictions for 2021.

Audience Data, Digital Advertising

Why Data Quality Matters - Part Three

By: Eyeota

The tech regulatory spotlight has shifted recently, away from data privacy and ownership issues towards those around anti-trust and fake news. The public have been largely made aware of the issues and regulators have sought to address them. Now the industry can continue to move forward with perhaps less heated scandal and a more nuanced approach to regulation.

Read on to find out more in Part Three of our 'Why Data Quality Matters' series.

Audience Data, Affinity Answers, Marketers, digital marketing, audience targeting, data transparency, Josh Raper

Audience Data Sessions Q&A with Affinity Answers

By: Josh Raper, Affinity Answers

Q&A with Josh Raper, VP Marketing for Affinity Answers on the importance of data quality and his predictions for 2021.

Audience Data, Marketers, digital marketing, audience targeting, dbm atlas

Audience Data Sessions Q&A with DBM Atlas

By: Chris Riquier, DBM Atlas

Q&A with Chris Riquier at DBM Atlas on establishing Australia’s first digital audience set powered by a dedicated financial services ecosystem.