Blog

Kristina Advertising Week 360
Digital Advertising, digital marketing, identity, ad tech, eyeota, google chrome, identifier

Google’s Identifier Announcement Recasts Priorities for Future-Focused Data Companies

By: Kristina Prokop, CEO & Co-founder

Eyeota CEO and Co-founder, Kristina Prokop, gives an overview of what Google’s identifier announcement means for the advertising industry and the new best practices in Google’s new world. Read the full article in AdvertisingWeek360 by clicking on 'Read More' now.

Key Appointments Senior Mgmt
howard luks, eyeota, senior management, news, aaron jackson, appointment, marc fanelli

Key Appointments in the Eyeota Senior Management Team

By: Eyeota

Although 2020 had many challenges, it also marked exciting developments at Eyeota. We invested heavily in transitioning over to our ID-agnostic infrastructure, extending channels of delivery and focusing on products that will enable brands to scale their first-party data strategies. We are very proud of the strong leaders at Eyeota who played critical roles in our evolution and in this exceptional year. As we position the company for continued expansion, I am very happy to announce the following changes:

Eyeota Amobee Omnichannel Campaigns
audience data sessions, audience targeting, omnichannel campaigns, omnichannel targeting, social campaigns, amobee, luke hathaway

Audience Data Sessions: Eyeota chats to Amobee

By: Eyeota

In this installment of the Audience Data Sessions Kristina Prokop, CEO of Eyeota and Luke Hathaway VP, Social from Amobee discuss why you should include outside audience profiles in your social media advertising campaigns. You can watch the discussion here.

Jamie Steele EQ Data
Partnership, audience data sessions, audience targeting, Data Quality, Privacy Compliance, EQDATA, jamie steele

Audience Data Sessions Q&A with EQ Data

By: Jamie Steele, Principal Consultant at EQ Data

In our Q&A with Equiniti Data, Principal Consultant Jamie Steele underlines the importance of values such as security and compliance when dealing with unique people data. Read more now to learn how marketers and brands can use EQ Data audiences for their campaigns.

How to integrate offline and online data
digital marketing, Data Quality, offline data, data onboarding, online data

How to Integrate Offline and Online Data to Maximize Your Marketing ROI

By: Eyeota

It’s more important than ever for brands to offer personalized and consistent customer experiences across digital and offline channels. Today’s customers expect brands to deliver high-quality communications with every interaction.