Blog

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with AnalyticsIQ

By: Margo Hock, Vice President of Partnerships at AnalyticsIQ

Q&A with Margo Hock, the Vice President of Partnerships over at AnalyticsIQ. Margo discusses the markets in which AnalyticsIQ operate, and their partnership with Eyeota. Margo further illustrates the five strategies they find to be the most effective in improving marketing and advertising results when working with clients alongside Eyeota. 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes

By: Kristina Prokop, CEO & Co-founder

Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to AdExchanger to discuss best practises when navigating identity shifts.
Kristina illustrates the strategies & steps for sustaining addressability in this new environment.

 

Branded Data Partners, Data Marketplace, B2B, data onboarding, data enrichment, first party data

Audience Data Sessions: Q&A with Astro

By: Shashikanth Ramakrishnan, SAVP & Head of Digital Analytics and Insights

Q&A with Shashikanth Ramakrishnan, the SAVP & Head of Digital Analytics and Insights at Astro. Shashikanth discusses the importance of audience solutions in today’s digital advertising landscape and the Astro audience data that they're bringing to market with Eyeota.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

A Real-World Look at How Brands are Achieving Success in a Cookieless World

By: Trent Lloyd, Head of APAC

Eyeota's Head of APAC, Trent Lloyd speaks to Mumbrella to have a real-world look at how brands are achieving success in a cookieless world.