Eyeota CEO and Co-founder, Kristina Prokop, gives an overview of what Google’s identifier announcement means for the advertising industry and the new best practices in Google’s new world. Read the full article in AdvertisingWeek360 by clicking on 'Read More' now.
Although 2020 had many challenges, it also marked exciting developments at Eyeota. We invested heavily in transitioning over to our ID-agnostic infrastructure, extending channels of delivery and focusing on products that will enable brands to scale their first-party data strategies. We are very proud of the strong leaders at Eyeota who played critical roles in our evolution and in this exceptional year. As we position the company for continued expansion, I am very happy to announce the following changes:
In our Q&A with Equiniti Data, Principal Consultant Jamie Steele underlines the importance of values such as security and compliance when dealing with unique people data. Read more now to learn how marketers and brands can use EQ Data audiences for their campaigns.
It’s more important than ever for brands to offer personalized and consistent customer experiences across digital and offline channels. Today’s customers expect brands to deliver high-quality communications with every interaction.