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audience data sessions, digital marketing, audience targeting, Michelle Harness, wiland, eyeota, predictive, transactional data, consumer spending, social media

Audience Data Sessions with Wiland

By: Michelle Harness, Division Vice President, Digital Agency Sales, Wiland

We spoke with Michelle Harness, Wiland’s in-house digital agency expert, about the power of applying advanced predictive modeling to vast consumer spending data to create highly targeted, highly responsive digital marketing audiences. These data-driven audiences give brands and their agencies a competitive advantage in reaching their best prospects and achieving superior results at scale.

Andrew Harder
audience data sessions, geomarketing, Data Quality, data privacy, data onboarding, cohort onboarding, goldfish ads

Audience Data Sessions Q&A with Goldfish Ads

By: Andrew Harder, Director, Data at Goldfish Ads

Eyeota speaks to Andrew Harder from Goldfish Ads to learn more about how brands and marketers can use their cookieless cohort-based datasets created with real-world data without using any PII. Read our blog post now to learn more about our partnership.

snowflake eyeota
Partnership, data privacy, press release, eyeota, first party data, news, consumer privacy, snowflake

Eyeota Partners with Snowflake to Facilitate Privacy-Centric First-Party Data Activation

By: Eyeota

Partnership Rethinks Cohort Onboarding and a Future-Proofed Strategy in a Post-Cookie Ecosystem.

Marketers, data privacy, identity, data onboarding, consumer data, google chrome, first party data, forrester, brands, IDFA

Brands and marketers: how to overcome today’s data challenges

By: Eyeota

Data onboarding has always played a part in brands’ marketing and advertising strategies. However, over the last year or so the level of importance placed on identifying ways to collect and activate first-party data, has massively increased.

Achieve business goals
Digital Advertising, Marketing, Research, digital marketing, audience targeting, data privacy, data onboarding, data-centric, decision-making

How can you scale first-party data to achieve business goals?

By: Eyeota

Building a data-centric organization and investing in the tools and talent required to improve customer marketing and engagement must also be accompanied by a focus on scale and consistency.