In our latest Audience Data Session, we spoke with Niki Bansal, CEO of TeqBlaze, about how their white-label ad tech platform combines SSP and DSP capabilities — and how integrating Eyeota’s audience segments helps clients create precise, buyer-ready curated deals that drive better performance.
The sports industry, worth $2.65 trillion globally, offers massive opportunities for brands to engage passionate and high-spending fans. From live event goers and sports bettors to tailgating enthusiasts, our latest blog explores 5 data-driven ways to connect with these audiences and turn game-day excitement into measurable results.
In this Q&A, James Torr from Ipsos UK discusses their audience data solutions, the value of transparent data sourcing, and why partnering with Eyeota enhances global activation capabilities.
With back-to-school spending showing no signs of slowing, brands have a prime opportunity to reach motivated shoppers. From parents and students to education seekers and sports fans, learn 4 actionable strategies to connect with these audiences and drive conversions this season.
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