Rilee Sellers, Demand Account Executive at Eyeota, outlines the best use cases of audience data for social media marketing and how Eyeota on Social can enhance your B2B and B2C audience targeting by building a 360-view of your target customer.
Eyeota’s Rob Armstrong talks to Digiday about how brands can unlock far deeper personalization opportunities within their messaging and consumer targeting strategies by understanding relevant details of a prospect’s or customer’s professional world.
Eyeota’s Rob Armstrong talks to Adweek about why third-party data remains mission-critical after the death of the third-party cookie and the core requirements that marketers need to vet their third-party data partners readiness for a cookieless world.
For our Audience Data Sessions, Eyeota speaks to Alexandra Dean from Tremor International to learn more about Tremor Video DSP and Unruly SSP, their approach to third-party cookie deprecation and online consumer insights emerging from the pandemic. Read our Q&A now!