Blog

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

How to Supercharge Your First-Party Data Strategy

By: Teodora Florea, Associate Director of Customer Success

Eyeota's Teodora Florea illustrates how to supercharge your first-party data strategy to stay ahead in today's digital landscape. 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

6 Secrets to Using Audience Data for Successful Political Campaign Targeting

By: Talia Shreenan, Audience Specialist at Eyeota

Kaitlyn Hurdwell Illustrates her 5 Tips for Using Audience Data for Frightfully Strong Halloween Campaign Targeting.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

4 Ways to Use Audience Data for Strong Back-to-School Campaign Targeting

By: Amaris Harry, Audience Targeting Implementation Consultant

Kaitlyn Hurdwell Illustrates her 5 Tips for Using Audience Data for Frightfully Strong Halloween Campaign Targeting.

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The New Identity Landscape: Addressability Requires innovation – and First Party Data is Not Enough

By: Trent Lloyd, Head of APAC

Eyeota's Head of APAC, Trent Lloyd discusses the new identity landscape. He further illustrates how addressability requires innovation and how first party data is not enough