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Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eye on 2024: 3 Ways AI Will Transform the Data Landscape

By: Kristina Prokop, GM Digital Audiences, Co-Founder of Eyeota

In this blog, Dun & Bradstreet's Kristina Prokop, GM of Digital Solutions & Co-Founder of Eyeota discusses her 2024 predictions, and further illustrates 3 ways in which AI will transform the data landscape. 

 

Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: How to Tap into Back-to-School Big Spenders

By: Eyeota

The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific back to school plans. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as current & future students, parents, consumers interested in education & more!

 

The Principles That Will Guide The Future Of B2B Data

By: Kristina Prokop, CEO & Co-founder
Eyeota's Co-Founder & GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop speaks to AdExchanger. Kristina illustrates the principles that will guide the future of B2B data, and the importance of implementing omnichannel strategies with scale and precision
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

The Audience Targeting Playbook: How To Connect With Consumers Making New Year’s Resolutions

By: Eyeota

The right audience data enables advertisers to create personalized and compelling messages that resonate with individuals' specific New Year's resolutions. The Eyeota Audience Targeting Playbook blog explains how to reach consumers such as Fitness Enthusiasts, Gym Members, Healthy Food Shoppers, Self-Care Consumers & many more!

 

Perspective - A Continued Shift Toward Cookieless Strategies

By: Trent Lloyd, Head of APAC
Eyeota's Head of APAC, Trent Lloyd shares his 2024 perspectives with AdNews Australia including how brands and advertisers can implement privacy-centric audience targeting tactics today to get ahead of new regulations