Putting the emphasis on deterministic targeting, the US is an outlier
audience targeting, cookieless, data privacy, identity, deterministic data, cohort onboarding, probabilistic data

Putting the emphasis on deterministic targeting, the US is an outlier

By: Aaron Jackson, Chief Growth Officer

As the privacy landscape undergoes a tectonic shift, U.S. marketers are struggling to envision what their worlds will look like without once-relied-upon identifiers like cookies and mobile IDs. And while, indeed, their realities are about to shift, they need not stretch their imaginations too far to understand what a privacy-first landscape looks like for brands and agencies going forward...

identity, data onboarding, press release, new hire, first party data, news, cohort onboarding, interoperability

As Data Landscape Transforms, Eyeota’s Approach to Identity and First-Party Data Onboarding Deepens Its Global Impact

By: Eyeota

Eyeota, the leading data partner to global enterprises, announced today that its long-standing interoperable and ID-agnostic approach to data has prompted significant global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and accelerating growth in international markets, the company now serves 188 international markets in all major global regions, with its consumer-friendly cohort onboarding technology being leveraged across 35 different countries. Eyeota has expanded its footprint by launching a new tech hub in Pune, India, which joins offices currently established in New York, London, Berlin, Singapore, and Sydney. The company has also expanded headcount by 17, including the additions of Rob Armstrong as VP of Product and Aditya Kulkarni as VP of Engineering. Ashwini Karandikar, formerly of Dentsu Aegis and now Senior Advisor to McKinsey & Company, also joined the company as a Board Advisor.

Eyeota Lifesight Partnership
audience targeting, Audience Identity Resolution, cookieless, lifesight, identity, press release, eyeota, interoperability

Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

By: Eyeota

Mobile Partner’s Early Adoption of Eyeota’s ID-Agnostic Solution Enables Expansion into Eight New Global Markets.

digital marketing, Eyeota onboarding, Data Quality, cohort onboarding, forrester

What are the best practices to build a mature data strategy?

By: Eyeota

Once an organization has built a data-centric culture and invested in the tools to develop its data strategy, the next step in the process is to establish some practices to maintain and scale this strategy as data usage matures within the organisation.

covid, cookieless, universal id, identity, consumer data, sharethis, eyeota, covid19, consumer behavior, eyeota translate

Connecting with Consumers in a Post-Covid Cookieless World: Audience Data Sessions

By: Eyeota

Eyeota CEO and Co-Founder, Kristina Prokop sat down with Michael Gorman, SVP of Product and Marketing at ShareThis, to discuss how consumer behavior has changed since the onset of the pandemic as we approach a post-covid cookieless future and how this has influenced the way brands use data. Here is a summary of the key points touched upon.