Navigating the Changing Landscape of Digital Advertising

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Watch the full conversation:

Join Kristina Prokop, GM of Audience Solutions at Dun & Bradstreet and Co-Founder at Eyeota and Andrea Kwiatek, Director of Strategic Partnerships at Goodway Group for an insightful discussion.

In this session, we delve into how Goodway Group is helping clients navigate the competitive advertising industry by engaging the right audiences at the right time. We’ll also explore the challenges they’ve helped clients overcome with the loss of third-party cookies, and their approach for maintaining addressability in the new identity landscape.

Here's a sneak peak of what you’ll hear:

How Goodway Group has expanded its solutions to empower clients with their advertising, ensuring relevance in a competitive landscape.
The challenges brought on by the loss of third-party cookies and the solutions that continue to drive client success.
How they're helping clients utilize first- and third-party data to maintain a successful targeting strategy across all channels.
How they're helping clients adapt their advertising strategies to fit the unique needs of B2B buyers.

Speakers

Kristina Prokop

GM of Audience Solutions, Dun & Bradstreet / Co-Founder, Eyeota

Andrea Kwiatek

Director of Strategic Partnerships, Goodway Group