Luxury Travel Brand Drives Brand Lift Among HNWIs with Eyeota Audiences on CTV

Learn how Jakala and Eyeota helped a premium travel brand exceed ad recall, brand awareness, and favourability benchmarks using custom high-net-worth segments on Connected TV.

The Challenge

A luxury cruise travel brand in the United States wanted to connect with high-net-worth individuals (HNWIs) demonstrating intent to travel, cruise, and engage with premium experiences.

The Solution

Partnering with media agency Jakala, Eyeota activated a layered audience strategy using its off-the-shelf high-net-worth segments. These audiences were activated across CTV inventory through The Trade Desk, aligning premium travel messaging with highly relevant and affluent viewers.

The Results

Ad Recall: 1.48% (vs. 0.68% benchmark)

Brand Awareness: 2.88% (vs. 1.58% benchmark)

Brand Favourability: 50% (vs. 0.05% benchmark)

Download the full case study to see how Eyeota’s advanced audience targeting can transform your campaign performance.

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