From Data to Growth with OMD

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Retail media has exploded as an emerging advertising channel, transforming how brands connect with consumers at the point of purchase. But where does it go next?

In this conversation, Nate Carter, VP of Global Sales at Dun & Bradstreet, sits down with Phillip Osgood, Associate Director of Data & Technology Consulting at OMD, and Brett Giroux, Senior Director of Data & Technology at OMD, to explore the evolution of retail media, the role of data in driving growth, and the innovations shaping tomorrow’s strategies.

From AI’s impact to building differentiation, this conversation is packed with insights for brands, retailers, and agencies navigating the next chapter.

Key Takeaways:

Retail Media’s Maturity Curve: Why it’s “out of its teenage years” but still has some growing up to do.
From Impressions to Impact: How brands can turn retail media into a true growth engine.
Data as a Differentiator: The questions every retailer should ask before launching a network.
AI’s Role in the Next Chapter: How artificial intelligence is raising the floor, and why agencies must raise the ceiling.
Future-Proofing Your Strategy: What excites industry leaders about what’s coming next.

Speakers

Nate Carter

VP, Global Sales, Dun & Bradstreet

Brett Giroux

Senior Director, Data & Technology at OMD

Phillip Osgood

Associate Director, Data & Technology Consulting at OMD

From Data to Growth: Navigating Retail Media’s Next Chapter

Watch the full conversation:

Key Takeaways:

Speakers

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