Scaling with Purpose with OpenX

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In this episode, we explore the evolution of programmatic advertising through the lens of leadership, culture, and innovation. The conversation covers how teams and strategies adapt from startup phases to scaled organizations, and how companies are rethinking data, identity, and curation to drive performance. With a focus on data-driven curation, accountability, and the shifting role of SSPs, this discussion offers practical insights into navigating identity, AI, and the future of a more transparent and collaborative ecosystem.

Here's a sneak peak of what you'll hear:

Culture is the Ultimate Growth Lever: Psychological safety, trust, and mission alignment aren’t just soft skills—they’re hard business drivers. Sales leaders must lead with authenticity to unlock full team potential.
From Pipes to Strategy: How SSPs Are Evolving: With rising demand for quality and transparency, buyers are leaning into curated supply paths that deliver scale, signal-rich targeting, and higher match rates without sacrificing control.
Curation + Data = Real Results: The intersection of curated supply and first-party data is where performance gains are realized. When buyers can access cleaner, more relevant inventory through thoughtful curation, outcomes improve and inefficiencies are reduced.
The Future Is Quality + Transparency: As the ecosystem matures, there’s a shared responsibility across platforms, publishers, and buyers to prioritize integrity, accountability, and clarity—pushing the industry toward more sustainable and effective programmatic practices.

Speakers

Nate Carter

VP, Global Sales, Dun & Bradstreet

Stacy Bohrer

Senior Vice President, Buyer Development, OpenX

Scaling with Purpose: A Conversation on Culture, Curation & the Future of Programmatic

Watch the full conversation:

Here's a sneak peak of what you'll hear:

Speakers

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