By: Patrick O'Brien, Vice President of Identity Solutions
3 Reasons Why Enriching B2B Data with Consumer Insights Levels Up Your Marketing
Gaining deeper insights into what customers are thinking, doing and interacting with outside of your brand can open new opportunities for personalization, prospecting and engaging with them in a more meaningful way. Enriching business with consumer data use cases include:
By working with a data partner that can deliver high-quality, scalable business and consumer insights, marketers can solve their toughest data challenges, especially when it comes to enriching their first-party data and maintaining addressability. They can overcome fragmented customer insights and uplevel messaging by tying business and consumer data together for a fuller view of customers. At the same time, this more-complete customer view enables marketers to reduce wasted spend by enabling them to optimize campaigns through more precise and accurate targeting.
This data helps brands reach the same person everywhere, every time. To see the power of business and consumer identity in action, let’s explore how a major financial services company recently tapped into business and consumer identity to establish corporate to personal card member linkages that opened new marketing opportunities that drove strong higher ROI. As a result, the company saw a more than 30 percent increase in digital campaign reach and a more than 20 percent response and conversion rate lift.
Want to learn more? Contact our team at www.eyeota.com/contact-us for more information about B2B and B2C identity solutions.