By 2033, travel is expected to grow into a $15.5 trillion industry, accounting for more than 11.6 percent of the global economy. This represents an astounding 50 percent increase over travel’s $10 trillion value in 2019.
For travel brands, the opportunity is huge. But so is the challenge of breaking through with marketing messages in an ever-more-crowded global economy. Brands targeting travel audiences can optimize their digital ad spending and influence buyers more effectively by integrating audiences segments built with powerful consumer attitude and behavioral data into their campaigns.
Travelers represent a diverse and dynamic audience with varied preferences, interests, and behaviors. Access to comprehensive and accurate audience insights enables marketers to understand travel patterns, preferred destinations, and booking habits, facilitating the creation of personalized and compelling messages. Likewise, quality audience data allows for precise targeting, ensuring that ads reach the right audience at the right time, whether they are adventure seekers, business travelers, or leisure tourists.
So how can travel brands optimize digital ad spending to reach their best target customers online? Here at Eyeota, a Dun & Bradstreet company, we have the Travel Audiences that matter most to marketers. From driving awareness to engaging consumers in-market, the Eyeota Travel Audience Playbook has the personas and profiles you need to identify, reach, and engage your target audience on digital channels.
Discover addressable digital audience profiles to target your ideal customers such as:
- Audiences in-market for traveling
- Luxury travelers
- Travel spenders
- Travelers by brand affinity
- Travelers by frequency
- Travelers by holiday type and destination
- And many more!
If you’re ready to take your audience strategy to the next level, download the Eyeota Travel Audience Playbook here. And if you’re interested in exploring how we can deliver a custom audience targeting strategy for your campaigns, connect with Eyeota’s Data Desk team today!
