Worldwide ecommerce sales growth will accelerate this year and next. In 2024, these sales will cross the $6 trillion mark, representing more than one-fifth of total retail sales—and a tremendous portion of those sales will come during year-end mega-shopping events like Black Friday and Cyber Monday.
For brands and agencies looking to improve year-end sales initiatives, quality audience data plays a pivotal role in the success of Black Friday and Cyber Monday initiatives worldwide. These high-stakes shopping events are characterized by fierce competition, and having accurate and relevant audience data can make all the difference.
Quality audience data enables retailers to precisely target their marketing efforts. By understanding their audience's preferences, behaviors, and demographics, businesses can tailor their promotional messages and offers to resonate with the right consumers, generating higher conversion rates and maximizing return on investment. In the context of Black Friday and Cyber Monday, where customers are inundated with promotions, delivering personalized and appealing offers through quality audience data can be the key to standing out from the crowd and driving significant sales growth.
At Eyeota, a Dun & Bradstreet company, we deliver quality audience data that helps brands optimize their digital ad spending to reach their best target Black Friday and Cyber Monday customers online. From driving awareness to engaging consumers in-market, the Eyeota Black Friday & Cyber Monday Audience Playbooks—broken down to serve marketers in the Americas, APAC, and EMEA—have the personas and profiles you need to identify, reach, and engage your target audience on display, mobile and social channels.
Within these resources, you’ll discover addressable digital audience profiles to target your ideal customers, including:
- Black Friday Shoppers
- Cyber Monday Shoppers
- Bargain Hunters and Deal Seekers
- Holiday Shoppers and Gifters
- Shoppers In-Market for Consumer Electronics
- And more!
If you’re ready to take your year-end audience strategy to the next level, download the Eyeota Black Friday & Cyber Monday Audience Playbook here. And if you’re interested in exploring how we can deliver a custom audience targeting strategy for your year-end campaigns, connect with Eyeota’s Data Desk team today!
