The pandemic has changed holiday spending and the retail industry as we know it. Many big box stores will remain closed on Thanksgiving and are encouraging online shopping.
How can brands targeting Black Friday and Cyber Monday audiences optimize digital ad spending to reach their best target customers online?
From driving awareness to engaging consumers in-market, the Eyeota Black Friday & Cyber Monday Audience Playbook has the personas and profiles you need to identify, reach and engage your target audience on display, mobile and social channels.
Discover addressable digital audience profiles to target your ideal customers such as:
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Black Friday Shoppers
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Cyber Monday Shoppers
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Bargain Hunters & Deal Seekers
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Holiday Shoppers & Gifters
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Shoppers In-Market for Consumer Electronics
...and more!
Download the Eyeota Black Friday & Cyber Monday Audience Playbook by completing the form below.
